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This is an assignment about how companies that were once successful, but were undone by disruptive technologies and emerging competition, can come back - Essay Example

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Peter Brown, in his article, talks about Nokia’s past successes, and the pitfalls it now is experiencing in competition with other cell phone companies…
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This is an assignment about how companies that were once successful, but were undone by disruptive technologies and emerging competition, can come back
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How Nokia can regroup and get some of its past successes back Nokia, after enjoying long years of success and dominance, has lost its position as world’s biggest phone maker company. Peter Brown, in his article, talks about Nokia’s past successes, and the pitfalls it now is experiencing in competition with other cell phone companies. Nokia’s Symbian software has seen a fall, no matter it “has shipped on some 400 million phones”, in comparison to Microsoft’s Windows Phone 7 software, that “runs on a mere 4 million” (Brown, para.2). The advent of Android smartphones has further decreased the popularity of the software that Nokia uses. Nokia must implement the latest technologies to enter the emerging competition. It must change its focus from handset to software, as the industry has changed itself from “handset-focused to software-focused” system (Brown, para.3). Nokia should consider leaving the old fashioned Symbian software, and should focus on using the new Android software, which other big companies are using and are giving at low prices. For example, Samsung introduced Galaxy pocket starting as low as $100. This beat Nokia drastically. Nokia must also correct it strategic decisions, and should focus on what consumers want through leaving its traditional softwares and technologies and embracing the new ones. It should also introduce new hardware designs which are visually appealing, with more efficient cameras. Nokia should also decide whether it wants to be a smartphone platform provider company, like Apple, or a device builder company, like HTC and Motorolla. Nokia used a mix of both strategies, and this became the reason for its failure. It acted like Apple, but also incorporated its old traditional style of hardware, which was a big mistake in its strategic planning. Hence, for Nokia to regain its market dominance that it has been enjoying in the past, it should focus on correcting its strategies, and should modify itself in order to come at par with the modern world.
Works Cited
Burrows, Peter. Stephen Elops Nokia Adventure. Bloomberg BusinessWeek. Bloomberg L.P., 2011. Web. 12 Apr 2012. . Read More
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