Nokias Past Successes - Essay Example

It must change its focus from handset to software, as the industry has changed itself from a “handset-focused to software-focused” system (Brown, para.3). Nokia should consider leaving the old-fashioned Symbian software and should focus on using the new Android software, which other big companies are using and are giving at low prices. For example, Samsung introduced the Galaxy pocket starting as low as $100. This beat Nokia drastically. Nokia must also correct its strategic decisions and should focus on what consumers want by leaving its traditional software and technologies and embracing the new ones. It should also introduce new hardware designs which are visually appealing, with more efficient cameras. Nokia should also decide whether it wants to be a smartphone platform provider company, like Apple, or a device builder company, like HTC and Motorolla. Nokia used a mix of both strategies, and this became the reason for its failure. It acted like Apple but also incorporated its old traditional style of hardware, which was a big mistake in its strategic planning. Hence, for Nokia to regain the market dominance that it has been enjoying in the past, it should focus on correcting its strategies, and should modify itself to come at par with the modern world.