The research focuses on the company’s change from a nation-based to a global-based telecoms industry in order to have an edge or be at par with the revenue-generating. The research includes a study on the company’s hurdle of the changes by implementing the proper changes…
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The case study shows there is a large-scale change in the telecommunications industry. The telecommunications industry continues to grow into a more complex market segment in the past 20 years. Some smaller telecommunications companies have joined larger competitors in the same telecommunications industry to survive. The large-scale change in the telecommunications industry is grounded on the transformation of the prior telephone services- based telecoms industry to producing phones that offer many exclusive features. The features include internet, ebook reading, camera, calculator, internet, word software, games, radio, broadcasting, relay, satellite, and video recording advantages (Abele, 2008). The European Union’s telecommunications industry is guided by the European Commission’s policies on telecommunications. In 1990, the European Commission issued a services directive 90/388/ECC stating that the telecommunications industry is now open to competition. However, there European Union’s regulatory policies have aided in establishing large-scale restructuring of the telecommunications industry over the past 20 long years. The company’s strive to increase its current revenue output and profit performance is one of the triggers that forced telecommunications companies to implement the right strategic changes to the company’s current revenue-generating processes and profit-enhancing activities. The dot.com bubble burst is one of the many external drivers that triggered the change in the telecommunications industry. Likewise, the liberalization of the telecommunications market segment is an external factor that triggered the change in the telecommunications industry. Each telecommunications company had to implement drastic changes in its current marketing, operations, and management processes in order to keep abreast of or even surpass the revenue performance, profit performance, and production performance of each telecommunications industry player.
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