Organizational Design - Case Study Example

Summary

The following research "Organizational Design Case Study" of W.L Gore and Associates highlights several differences in marketing management and organizational structure while describing the formal management structure and functions of W.L.Gore & Associates…

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Subject: Management
Type: Case Study
Level: Undergraduate
Pages: 3 (750 words)
Downloads: 2
Author: iconn

Extract of sample "Organizational Design"

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The company gives a lot of freedom to its associates and all its employees are associates as they are stakeholders as well. There is no hierarchy and no boss and two instances have been given in which new staff have been asked to do what they felt should be done according to the opportunities and no formal work pan or functions were given. All new staff are first expected to know the working of the company and the various departments and divisions before settling down to his or her own work. The challenge and the central problems seems to be to examine how this no structure management system could be essentially tied with the profitability approach so that employees are able to provide their best performance and the company output is also improved.

Among one of the challenges faced by the company was leaking of one of its popular waterproof product. The product clearly had some flaws and after a lot of research, this problem was solved and the innovativeness and flexibility of the company have been responsible for overcoming difficult times.WL Gore & associates always maintained an open and unstructured corporate environment and despite having 5300 associates the company still maintains the policy of no hierarchy, yet leadership by all.

Also all its plants and units have been kept small so that there is greater interaction and closely knit pattern of working. Everyone is encouraged to be innovative and although opportunities are provided no formal task are drawn to retain maximum flexibility of the work pattern.

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