Strategic Plan for Walt Disney - Essay Example

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Subject: Management
Type: Essay
Level: Undergraduate
Pages: 3 (750 words)
Downloads: 2
Author: cking

Extract of sample "Strategic Plan for Walt Disney"

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SWOT is a very simple but effective method of analysing the current status of a business that gives the management a clear depiction of its position in the market place. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Based on information available earlier, the SWOT analysis of Walt Disney Company appears as follows. Strengths: 1 It is a Grand Entertainment Company 2 Its Brand name is world famous 3 It has created characters that are recognised globally 4 Its portfolio includes Media Networks, Parks and Resorts, Studio Entertainment and Consumer Products.

5 It has dominant global market share in family entertainment

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