Business plan - Research Paper Example

Summary

Business Plan: Burj Qatar Cruises Name of Student: ID number: Course Number: Table of Contents Executive Summary 4 The company 5 Company overview 5 Company products and services 6 Industry and competitors analysis 6 Industry analysis 6 Stage of growth 7 Existing competitors 9 Potential competitors 9 Operations plan 10 Location 10 Hours of operations 10 Employee hiring and training 11 The production 13 Facilities and equipment 13 Suppliers 14 Marketing strategy 15 Target market 15 Market size and trends 15 Advertising and promotion 16 Pricing 17 Distribution strategy 18 Financial plan 18 Capital requirements 18 Sources of fund 20 The management team 20 Backgrou…

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Subject: Management
Type: Research Paper
Level: Undergraduate
Pages: 20 (5000 words)
Downloads: 4
Author: theodore34

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Additionally, Qatar is all set to host the 2022 FIFA World Cup, which has generated tremendous publicity and interest about the country among tourists and soccer fans all over the world. The government of Qatar has currently aimed at boosting luxury tourism in the country. It has entered into an arrangement of joint visa with Oman whereby tourists visiting the country of Oman may also tour Qatar with no additional requirements. It also wants to be at the frontier of a very recent trend in luxury tourism in the Middle East – cruise tourism. . The company Company overview Burj Qatar Cruises is a proposed business venture by four directors that would provide luxury cruising activities in the Gulf region, around the Arab countries of Qatar, Kuwait, Bahrain, the UAE, Oman, Yemen and Saudi Arabia.

It seeks to attract High Net Worth (HNW) individuals from around the world who seek a de-stressing tour experience soaked in luxury. The target market of Burj Qatar Cruises would be upscale tourists from Europe, Asia and the Americas who have an annual income of $80,000 to $90,000. It would also target the young population, senior citizens who have recently retired and are looking for an adventurous experience, rich businessmen and honeymooners. The goal of Burj Qatar Cruises is to be the first one to bank on the Qatar government’s initiative to offer world-class luxury water cruising activity in the Gulf and become a formidable company that has widespread recognition, high brand value and immense customer satisfaction.

Water cruising in the Gulf is currently limited to private cruising activity in small vessels called dhows and chartered luxury yachts that are organized by local tour operators and hotels in Qatar as well as other countries of the Middle East such as Dubai and Oman. Burj Qatar Cruises wishes to gain the first mover’s advantage by introducing full-fledged organized cruising in the Gulf in cruise ships that would give a luxurious experience to international tourists from the Americas, Europe and Asia.

Company products and services Burj Qatar Cruises would offer top class luxury cruising services to tourists in Qatar. The first cruise ship that will be operational from 2014 would be

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