Business plan coments - Essay Example

Running Heading: Business Plan comments Business Plan comments The business model design of the company looks a bit complicated as presented by the team in the business plan. The team has proposed and analyzed four business models for the company considering the complexities in the business idea and its implementation. However, among these models, two of them have been selected; Extended Services Business Model and Outsourcing Business Model. While deciding the business model of the firm, the management of the company has considered different stakeholders as well as the long-term profitability and how the model would influence the customers of the company.

Therefore, a tailored business model has been prepared by the firm which covers different aspects including what the firm would be outsourcing, what their main objectives would be, what services they would be offering to the customers to attract them etc.The team has identified the major forces that influence the firm, which is one of the strengths of the business plan. These forces include market issues, market segments, needs and demands of the industry, cost of customers if they switch their services, attractions for customers etc.

In addition to this, the team has also identified different industry forces including competitors, new entrants, substitute products, suppliers and other stakeholders that would have an influence on the firm. Other factors like macro-economic forces, and key trends in the industry including technological trends, regulatory trends etc have also been presented in the report. In the other section of the business plan, the team has covered the market opportunity analysis in a manner that would be attractive for investors when they are going through the business plan and evaluating the business idea for the purpose of investment.

The target market of the firm has been described as well as what the target market prefers has also been identified, showing more in-depth analysis and hard work of the team. The team has also analyzed the offerings of the competing firms and what factors or services of the competitors could influence the company. A brief description about the services of the competitors has been explained to analyze its impact on the company. In the section of market analysis, the team has identified the growth of e-commerce market industry in the last few years which is an important variable considering the services of the company.

In addition, the team has conducted sufficient research to identify how the market would perform in the years to come along with the total value of the market. Market research was conducted using both the primary methods of data collection as well as secondary method of data collection and using the primary research the team was able to identify how people feel about the industry.The customer segmentation part has been presented in a good way; however, the team has overlooked the discussion about the marketing four Ps, inclusion of which would have improved the overall rating of the business plan.

Although some promotional and marketing strategies have been discussed along with the pricing strategy but a different section for marketing four Ps would have improved the plan and made it easier for investors to know about the four important marketing Ps.In the financials, realistic growth rate has been assumed by the team showing that the figures have not been inflated. In addition, the other good thing that has been presented by the team in the financials section is that they have presented three different scenarios; best, most likely and worst case and the performance of the firm in these scenarios.