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Analysis - Case Study Example

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Name Tutor Task Date Management case study The four developmental stages for the growth path of any company are birth, development and growth, maturity and later death. Though the timelines of these stages is not defined, the path should be a rising curve punctuated by continual development and growth…
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Download file to see previous pages Leadership defines the company and its purported growth pattern, as leaders possess the power to make the needed strategic as well as operational decisions. The ascent to power of new leader in an organization either may define the growth or continual slack of the company. At Ernst Benary, the current leadership has failed to take grasp of the needed changes that will conform to the changing needs of the consumers. Though history defines the growth pattern of any organization and is an important factor in leadership and positioning, there needs to be a disintegration or shift from known ways of operations to cater for the developing market. Klaudia Benary on entering the marketing department realized the stagnation and the struggling position of the company. Family ties could be purported as determinants in decision making within the company, taking to consideration the positions that Katrin Benary Thimm occupied, yet she did not have enough experience and education to play part in management board. This can be defined as the beginning of the stagnation state. Failure by management to take effective and bold steps, implies that the company also lacks a directional strategy. The Benary company began its failing by lacking of strategizing leaders. The current management system at Benary is taking steps towards ensuring the initial growth associated with the company exists. Current 10 year strategy plan in the increasingly concentrated industry means that this is an important growth strategy. As the assistant managing director puts it (beyer et la p2), there is need to demonstrate capability to fulfill the growth strategy plan. Goal setting is an important strategy for growth, but has to go hand in hand with strategy implementation process that will define the steps towards ultimate achievement of organizations goal. Streamlining of the company’s resources with the strategy implementation is another managerial tool whose adoption defines the growth pattern. Any organization’s mission, vision, objectives, and steps taken towards achievement of these goals is also an important management tool for the growth strategy of the company. Ernst needs to have well defined company’s vision, mission and objectives that will help in achievement of its goals. The company was adversely affected by the World War 1, where business relations were abruptly cut following the war. This emerges as a threat to the company and so does the emergence of new international competitors from USA, Japan and Netherlands. The company was able to favorably build on its strengths that involved the breeding knowledge which helped introduced a new seed variety in the 1920’s. Management is also defined by the ability to capitalize on it strengths as it tries to outdo the threats. More threats emerged after the country experienced a struggling economy and later the coming to power of the German Nazis also became a threat. The company was headed by a family of Jewish origin. This stipulated challenges and threats to the organization which it was able to conquer. The managements capability to identify threats and weaknesses and devise strategies to overcome the weaknesses will define the growth of a particular company. Motivation of employees, an important factor in any production and company dependent on employee output, also is affected by decisions of top managers. Incorporation of employees in decision making and decentralization of power is a ...Download file to see next pagesRead More
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