Nobody downloaded yet

NHL Advertising Campaign - Article Example

Comments (0) Cite this document
“Inside the Warrior” Campaign Sarah Gee Review Name Professor Institution Course Date Executive Summary In business marketing, the orientation of an intriguing campaign requires the close consideration of the operands of a campaign to derive the inherent attention of the audience…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
NHL Advertising Campaign
Read TextPreview

Extract of sample "NHL Advertising Campaign"

Download file to see previous pages In a much aggrandized discourse of hegemonic masculinity, Mediating Sport, Myth, and Masculinity: The National Hockey League’s “Inside the Warrior” Advertising Campaign by Sarah Gee, it can be noted that there is close attributes to how Mrs. Gee tries to argue out the campaign (Hanold, 2012). Indeed, Mrs. Gee realizes the importance of the masculinity in explaining the inherent interpretation of the campaign. Primarily, Mrs. Gee closely examines the interpretation of the campaign in the dominion of patriarchy over matriarchy. Gee argument is based on empirical social research, and on this account, she successfully use Hockey as a sport to explain local gender hierarchies. Her discourse is substantial in reflecting to the bold perception of economic affiliation as explained in the role of masculinity, mentally and physically. This discussion will attempt to provide a double sided criticism of hegemonic masculinity as interpreted by Sarah Gee in her review against the 2005 inside Warrior campaign. Critique Criticism for In debate of gender equality, the concept of one triumphing over the other has become the center of focus. Naturally, sports require both mental and physical attributes, which in this case, men triumph on the physical side. However, as this debate will attempt to singularize, there is an inherent subordinate role of social position in men. The 2005 campaign is a feature event that on several accounts explained the inherent role of men in the general society. The campaign sought to clarify the concept of hegemonic masculinity and how, in relation to this campaign, men maintain their dominant role in the society – primarily protection. Hegemonic masculinity has deep relation in a much elaborated theory, cultural hegemony by Antonio Gramsci. In both theories, a scholar will realize the analysis of power amongst social classes. While feminism is largely attributed as the intrinsic ability to reproduce, the patriarch camp has been vicious enough to apply masculinity to sustain a leading dominant position in the society. As the discussion will attempt to discover, there is close relation between the two centers of power, in how they alter each other. Currently, a significant percentage of men have not been involved in bellicose activities regarding physical hurting at war or any form of violence. This explains the validity of this campaign in concept of viscosity. Any scholar will note at ease the derived relation of hegemonic masculine theory in the aspect of struggle to explain the bread winning regime. Traditionally, the masculine affiliation has been attributed to violent, brutal, pseudo-natural and tough actions which psychologically explains why men should not only apply mental power in soliciting economic life, but as well as physical power. In relation to the 2005 campaign, it is coherent to concur that men not only applied their physical strength against equally trained men, but the also applied sticks which in this case had a close significance to a real time war (Hanold, 2012). The validity of these actions has close sources to the argument of anxiety provoking in a pursuit of a better economic good. The notion of hegemonic masculinity has been applied to explain social embodiment of masculine configuration. The theory clarifies that man cannot survive, that is in a smooth environment, without ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“NHL Advertising Campaign Article Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from
(NHL Advertising Campaign Article Example | Topics and Well Written Essays - 750 Words)
“NHL Advertising Campaign Article Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Blue Advertising Campaign

...? "Blue" Advertising Campaign "Blue" Advertising Campaign Advertising aims at convincing people to purchase either goods or services by a certain brand. For any organization to make a sale, it has to conduct some form of advertising. Categorization of advertising mainly is on the intended results of the advert, which is how well the advert manages to convince people to purchase a particular brand and not the others. Thus, persuasive advertising aims at persuading people to purchase a product or service. For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product... or a...
8 Pages(2000 words)Case Study

Advertising campaign

...? Advertising Campaign Introduction An advertising campaign comprise of a cycle of advertisement messages that segment aparticular idea and theme. This impression and theme compose an integrated marketing communication (IMC). It is worth noting that advertising campaigns appear in diverse media across a precise time frame. The principal part of creating an advertising campaign is shaping a campaign theme. This is because the campaign theme is believed to set the tone for the specific advertisements and additional kinds of marketing communications that ought to be used. As a result, the campaign theme is the essential message that will exist communicated in the advertising activities. The campaign themes are frequently developed... ...
9 Pages(2250 words)Essay

Advertising Campaign

...a marketing degree helpful for their career. The chief objective of the promotion is to double the awareness of UniSA'smarketing degree in Hong Kong in a year and increase the applications for the degree by 30 per cent. STRATEGIES The promotion should highlight the key benefit or unique selling proposition (usp) of UniSA that should immediately appeal to the target audience. That is to say it should tell the audience how the University of South Australia is different from its competitors. A perceptual mapping will prove beneficial in this regard to chart the target audiences' perception of UniSA compared with that of Harvard school of business. "Before you embark on an image advertising campaign, you...
2 Pages(500 words)Case Study

Advertising Campaign

...Advertising campaign The aim of the present work is to analyze advertising campaign from the viewpoint of how advertising campaigns should be performed theoretically and main aspects they should account, and to create new improved advertising campaign. The object chosen for the present discussion is the Sheraton network of hotels, as the task for this paper was to choose an object out of hospitality/ tourism business. Sheraton's campaign analysis The last and the most recent Sheraton advertising campaign was launched on 10th of April, 2006. This...
9 Pages(2250 words)Case Study

Advertising Campaign

...Advertising Campaign How to sell a product – this is what advertising is all about. To achieve this goal, advertising agencies go to great lengths to study how a product entrusted to them by a client company could make it to the shopping list of its intended consumers. As first step, the advertising agency mobilizes its creative workforce to formulate an advertising plan on how the product would be presented and sold to the prospective consumers. The master plan for an advertising campaign consists of the following: 1) Objective – here, the agency sets its sights on the type of market...
5 Pages(1250 words)Essay

Advertising Campaign: Blackberry Bold

...The BlackBerry Bold Campaign Analysis The marketing campaign behind the recently released BlackBerry Bold has its share of hits and misses. Thecampaign, spearheaded by RIM and AT&T, launched several advertisements and commercials in an attempt to capture a cross band of consumers for their new product, but in doing so may have fallen short of its initial goal. The most well known commercial appeared on CNBC, and depicted a track runner running the 200-yard dash while engaged in his BlackBerry Bold. The marketing goal was to connect to the sports and athletic minded demographic. The commercial shows the runner’s legs moving at a supersonic speed while everything else in the commercial...
5 Pages(1250 words)Essay

Successful Advertising Campaign

... of the Advertisement is about the battle of the consumers mind. Company studies the commercial trend, those wholesome personality endorsers, its competitors, and the kind of philosophy that the company is trying to advance to promote its products and its brand. Noting all these influences, it is believed that one of the successful advertisements ever done are the products of Nike. The company used international marathon competition in promoting its sports wears’ products from shoes, shirts, shorts, and head caps. It has even controlled in total monopoly such advertisement opportunity and the craze “Just Do It!” marginalized Reebok shoes at the market. The adage gained consumer’s liking as something motivational, positive... , which wrapped...
2 Pages(500 words)Assignment

Advertising Campaign/ Communication plan

...with CarPlay system on it. In addition to the gift cards, we will adopt the celebrity effects, which will involve Hollywood stars using CarPlay on their cars. This will build credibility and trust among the customers. In addition, companies that sell the cars in which CarPlay is being installed will further provide information about the product. As customers visit the shops to purchase these cars and others supplied by the different companies, they shall inform the customers of the new product and this will not be paid for. Apple will benefit from this approach and as a result, the product shall receive more free publicity and exposure. Personal selling shall also be included in the advertising campaign...
8 Pages(2000 words)Research Paper


...that offers quality food for dogs and cats. The company designs all its advertisement campaigns in a manner that outlines its products to be of superior class for all pets. Purina Pet Care desires to establish a strong brand image so as to ensure that it is number one choice of all pet owners. Their target market is growing and young families who are inclined towards having more than one pet. In all Purina Pet Care’s advertisements main focus is pets and their owners. One of their recent campaigns had a tagline “a dog food you can rely on”. This statement clearly states that Purina Pet Care considers them to deliver superior quality dog food in America. A new...
3 Pages(750 words)Assignment


...Advertising Campaign The Smile of a Dog is a Sign of Success Objective: To inform the dog owners on how the “high-quality ingredients for outstanding nutrition and taste” being made by the Purina Pro Plan make dogs happy. Specific Objective: to ensure pet owners have made a step towards making their dogs smile. Budget: advertisement of this campaign will be through print ad. As a result of this, it will cost approximately $1000. Message strategy: majority of the pet owners do not know that the dogs that are often jovial are the most attractive (Astrid, 2013). Purina Pro Plan dog food constitute of ingredients that keep dogs healthy. Media strategy: the texts in the...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Article on topic NHL Advertising Campaign for FREE!

Contact Us