Possible Recommendations for Drowling Mountain - Essay Example

Operating as a nonprofit resort meant that the organization did not have any income generating activity but after its lease to Ian MacArthur, things took a new turn. This specifically means than for the business to continue flourishing as the leading skiing resort, the management should encourage more privatization efforts. Owing to the numerous challenges that the Drowling Mountain faced in its operations, one can insinuate that it performed rather well in the 2009-2010 financial year, at least going by the financial statements recorded during the year.

Perhaps the first major recommendation that would save Drowling Mountain from the previous downward trend and set it for a financial takeoff is the adoption of new marketing strategies. Keeping cognizant of the fact that the competition is very stiff, particularly when it comes to the skiing industry, Drowling Mountain can only embark on a robust marketing campaign to attract more tourists. This is majorly because despite the fact that Drowling Mountain is strategically located at the highest ski mountain, it has won the love of the local Syracuse residents in the past.

In addition, most lovers of skiing prefer Drowling Mountain especially the local population who perceive that the skiing resort is one of their own besides offering a host of other hospitality services apart from skiing. When it comes to the management of the organization, much more need to be done in order to ensure that all the departments are fully functional. This ought to start with the restructuring of the Board of Directors in order to eliminate any redundant positions while creating new and deserving managerial positions.

This will actually lead to enhanced efficiency in service delivery that will translate to high customer satisfaction. Currently, there are only eight members in the board out of the required eleven, which means that there are lapses in concrete decision-making and overall management of the resort. Perhaps another recommendation that would befit Drowling Mountain is the use of industry comparable to take the company to the next level. Although Cartier had done a good job in this perspective, it is important to advise that the resort needs to compare with other players within the industry in order to set a benchmark from which to operate.

This will not only help in keeping track of their rivals’ profitability and strategies but it will also help the company come up with better strategies to gain a competitive advantage. This means that in addition to looking for outside and new sources to finance initiatives that could chip in, the company needs to find a lasting solution to the long-term debt that has always kept a toll on its working capital. Instead of digging into the market dynamics, Cartier should simply enhance the cash position of the company by expanding the services through active encouragement of the tourists to enjoy other services of the resort apart from skiing.

Since a vast majority of the customers have complained of exorbitant pricing by Drowling Mountain, it would be appropriate to consider the pricing strategy. Taking into consideration the advanced ski hills owned by Drowling Mountain, more tourists should be encouraged by fair pricing that would give them value for their money. This way, the company would experience a tremendous rise in its yearly profits because, currently, it is the resort of choice for most tourists despite the fact that it is the most expensive resort in Syracuse.

It is understandable that customers tend to remember the lower prices even if there is an increase and there will be a careful strategies to make the customers understand in case of any price increase in the future. Perhaps the section that needs a major overhaul in Drowling Mountain