Nobody downloaded yet

Apple Analysis - Essay Example

Comments (0) Cite this document
Summary
In the last decade Apple has emerged to be a household name that the consumers closely associate with high end, state of the art and innovative digital products…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Apple Analysis
Read TextPreview

Extract of sample
"Apple Analysis"

Download file to see previous pages However, the industry for digital goods is open to multiple pulls and pressures owing to the new technological inputs and ever altering consumer preferences. In that context Apple is not only endowed with multiple strengths, but the firm also faces many challenges ensuing from equally aggressive and market driven competitors. No wonder Apple has been able to register an impressive financial performance in the wake of the current economic meltdown. However, the firm always needs to be on its toes to avoid a dilution of market share at the hands of companies that are innovation driven and aggressive. Introduction It was Steve Jobs and Steve Wozniak who founded the Apple Computer Inc. in the year 1976. Apple started as a small company that manufactured computer software and hardware. In the current times it is certainly not wrong to say that Apple is a leading company that manufactures consumer goods like tablets, Smartphone and mp3 players. It owes only to the exclusiveness and start of the art nature of the Apple products that the firm today enjoys a large customer base all over the world and Apple products are known for their sophistication and innovation. It was in 2007 that the Apple Computer Inc changed its name to Apple and opted for expanding into the market for digital goods while retaining its traditional focus on computers and laptops. Since then Apple has successfully evolved from being an exclusively computer based company to being a company that is known for innovation and technological ingenuity. Thereby, the purpose of the paper is to analyze the position of Apple in an ever expanding market for digital products.
...
ere is no denying the fact that the demand in the industry of digital goods like computers, tablets and cell phones has been predominantly driven by innovation (Collins 5). Thereby the key focus of the organizations producing digital products is to use innovation to come out with innovative products and to cost effectively and efficiently produce digital gadgets (Collins 6). Hence, going by these demand drivers, Apple’s key thrust has been to introduce innovative products in a cost effective manner and that is why Apple has been playing a dominant role in the industry for digital goods. When it comes to the industry for digital goods like tablets and cell phones the other salient factors that determine the market success tend to be the designing of the product, speed, product utility and usability and memory. Thereby the market for computers is poised to pursue a mildly warm growth in the coming years owing to a highly developed market that has not been able to introduce more innovative products (Stone 48). Yet, when it comes to the portable music products, this sector has evinced tremendous growth and is expected to do well in the coming years (Binks 28). Hence, the organization that are innovation driven and have made tremendous R&D investments and that have the capability to learn from the past experiences will certainly do well in the future. In that context Apple has certainly done well when it comes to pursuing competitive strategies that assure the product success and organizational profitability. Not only Apple has managed to accrue a loyal customer pool, but, is also quiet known for producing innovative and differentiated products. Also when one takes into consideration the aura generated by the products like iPhone and iPod, Apple is not only expected to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Apple Analysis Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Apple Analysis Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/management/1482804-apple-analysis
(Apple Analysis Essay Example | Topics and Well Written Essays - 2500 Words)
Apple Analysis Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/management/1482804-apple-analysis.
“Apple Analysis Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1482804-apple-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Apple Case Analysis
...from underneath the 5 percent Macintosh operating system share,” he said in 2004.” (The iPod Phenomenon) To conclude it is very fair to say that Steve Jobs under his reign reinvigorated Apple and took it to the top where the company belonged. Modern Day Scenario The following part of the paper will shed light upon the SWOT analysis of Apple. Strengths: Apple continues to lead when it comes to design and performance, these are the strengths of Apple. The modern day systems look fantastic and can carry out several difficult tasks with ease. Weaknesses: Apple continues to be expensive and these days there are a plethora of other options...
8 Pages(2000 words)Essay
Apple Inc. Analysis
...? Apple Inc. Analysis of the Apple Inc. Analysis Design, execution and implementation of competitive strategic policieshave been predominant focus of all the contemporary business leaders. Management leaders from all walks of life are keen to foster the efficient and effective formulation of strategic decisions that have been part and parcel of their daily activities. This is in regards to the fact that business managers make strategic decisions almost on a daily basis and it is only necessary that they efficiently execute such decisions if only they want to remain competitive in their respective market places. This paper seeks to evaluate the application of generic form...
5 Pages(1250 words)Case Study
Apple Inc. Business Analysis
...? Apple, Inc. Business Analysis Introduction Under consideration is the organization Apple, Inc. Apple, Inc. will be examined for potential purchase and inclusion for the mutual fund. Apple’s history is well understood. Once a thriving technology company, the organization went through a period of hardship after firing company founder and CEO Steve Jobs. Jobs would later return and guide the organization to eminence, and Apple, Inc. is today the world’s most profitable technology company. In determining future investment viability a number of perspectives are advanced. SWOT Analysis Strengths One of the most overarching...
4 Pages(1000 words)Essay
Apple Inc. Business Analysis
...? Apple Inc. Business Analysis The paper analyses the business operations of Apple especially on how it deals with changing economic conditions. The paper analyses how the recent economic trends are affecting the business operations of Apple. The paper explains the strategies the company is using, or it used to address the changing economics, and the tactics the company used to ensure successful implementation of business strategies and achievement of strategic goals. The role of human resource management in the achievement of business goals of a company are also expounded in detail. The reasons of investing as mutual fund manager in Apple are given, and...
6 Pages(1500 words)Essay
Apple Case Analysis
...with this technology is something which everybody likes to explore. Situation Analysis External Analysis Apple’s competition is of international nature in its Mac segment of personal computers wherein it sells its PCs either through its own flagship stores, electronic retailors as well as through its website. The overall range of personal computers of Apple includes desktops, laptops as well as smaller mini notebooks. There can be different factors which may at play and can directly affects the way Apple operates in the industry. It is critical to note that Generation Y is becoming technology oriented with ownership of at least one PC is considered as...
5 Pages(1250 words)Term Paper
Company Analysis: Apple
...? Company Analysis Company Analysis (Apple) Apple designs, produces and markets movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third party digital content and applications (Apple, 2012). SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities and perils in a company. The following is a SWOT investigation for Apple. Strengths; these are features of a firm, which are valuable to realize the objectives....
5 Pages(1250 words)Research Paper
Apple SWOT analysis
...? Apple Inc. Presented Apple Inc. Introduction Apple Inc. is a multinational corporation that creates computer software, consumer electronics, and commercial servers. It was established on April 1, 1976 in Cupertino, California and was incorporated on January 3, 1977 (Jones, 2011). This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked... ...
4 Pages(1000 words)Essay
Strategic Analysis of Apple
...? Strategic Analysis of Apple Table of Contents Table of Contents 2 Part I – External analysis 3 PEST Analysis 3 Part II – Internal analysis 6 SWOT Analysis 6 Value Chain Analysis 7 Part III – APPLE’s Issues and Challenges 8 Part IV – The Selection of Strategic Options 8 Part V – Conclusion 9 References 11 Introduction Apple Computer, Inc., commonly known as Apple Inc., is a US based multinational company involved in manufacturing and marketing of several consumer electronic products. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976....
8 Pages(2000 words)Essay
Apple Marketing analysis
...? Marketing analysis affiliation Marketing analysis The growth of Apple from a market competitor to a market leader is visible in the setting, operations and enterprise presentations by the organization. From these presentations, one is able to relate to the organization’s SWOT analysis. In this particular analysis, the paper will focus on the most significant presentations in Apple; the 2001 launching of the IPod and the 2010 launching of the I Pad. The launching of these two products was the most effective in providing an analysis for the growth of the company for the past ten years. Apple Music event...
5 Pages(1250 words)Research Paper
Apple SWOT analysis
...? The work at hand presents the SWOT analysis of Apple Incorporated, which can help justify the recommended strategy. SWOT Analysis Below is the SWOTanalysis of Apple Incorporated. STRENGTHS OPPORTUNITIES Well-known brand Differentiated offerings High quality products Product and strategic innovation (Wonglimpiyarat, 2012, p.90) Technology Potential market share Unsaturated market for Apple’s product segments Possibility of innovation in the future More segments to explore Holiday seasons WEAKNESSES THREATS Change of management Products may be similar to those that will only cost less Can be easily challenged by competitors Relatively expensive offerings...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Apple Analysis for FREE!
Contact Us