Nobody downloaded yet

Apple Analysis - Essay Example

Comments (0) Cite this document
In the last decade Apple has emerged to be a household name that the consumers closely associate with high end, state of the art and innovative digital products…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
Apple Analysis
Read TextPreview

Extract of sample
"Apple Analysis"

Download file to see previous pages However, the industry for digital goods is open to multiple pulls and pressures owing to the new technological inputs and ever altering consumer preferences. In that context Apple is not only endowed with multiple strengths, but the firm also faces many challenges ensuing from equally aggressive and market driven competitors. No wonder Apple has been able to register an impressive financial performance in the wake of the current economic meltdown. However, the firm always needs to be on its toes to avoid a dilution of market share at the hands of companies that are innovation driven and aggressive. Introduction It was Steve Jobs and Steve Wozniak who founded the Apple Computer Inc. in the year 1976. Apple started as a small company that manufactured computer software and hardware. In the current times it is certainly not wrong to say that Apple is a leading company that manufactures consumer goods like tablets, Smartphone and mp3 players. It owes only to the exclusiveness and start of the art nature of the Apple products that the firm today enjoys a large customer base all over the world and Apple products are known for their sophistication and innovation. It was in 2007 that the Apple Computer Inc changed its name to Apple and opted for expanding into the market for digital goods while retaining its traditional focus on computers and laptops. Since then Apple has successfully evolved from being an exclusively computer based company to being a company that is known for innovation and technological ingenuity. Thereby, the purpose of the paper is to analyze the position of Apple in an ever expanding market for digital products.
ere is no denying the fact that the demand in the industry of digital goods like computers, tablets and cell phones has been predominantly driven by innovation (Collins 5). Thereby the key focus of the organizations producing digital products is to use innovation to come out with innovative products and to cost effectively and efficiently produce digital gadgets (Collins 6). Hence, going by these demand drivers, Apple’s key thrust has been to introduce innovative products in a cost effective manner and that is why Apple has been playing a dominant role in the industry for digital goods. When it comes to the industry for digital goods like tablets and cell phones the other salient factors that determine the market success tend to be the designing of the product, speed, product utility and usability and memory. Thereby the market for computers is poised to pursue a mildly warm growth in the coming years owing to a highly developed market that has not been able to introduce more innovative products (Stone 48). Yet, when it comes to the portable music products, this sector has evinced tremendous growth and is expected to do well in the coming years (Binks 28). Hence, the organization that are innovation driven and have made tremendous R&D investments and that have the capability to learn from the past experiences will certainly do well in the future. In that context Apple has certainly done well when it comes to pursuing competitive strategies that assure the product success and organizational profitability. Not only Apple has managed to accrue a loyal customer pool, but, is also quiet known for producing innovative and differentiated products. Also when one takes into consideration the aura generated by the products like iPhone and iPod, Apple is not only expected to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Apple Analysis Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Apple Analysis Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/management/1482804-apple-analysis
(Apple Analysis Essay Example | Topics and Well Written Essays - 2500 Words)
Apple Analysis Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/management/1482804-apple-analysis.
“Apple Analysis Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1482804-apple-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Apple Case Analysis
Apple was founded in the year 1976, the company did face its share of turmoil but it recovered swiftly and there has been no looking back ever since. This paper will shed light upon important factors like the evolution of the industry structure, the nature of sustained competitive advantage, the timing of strategic moves and so on.
8 Pages(2000 words)Essay
Apple Marketing Analysis
Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company (Kunz, 2010, p.
6 Pages(1500 words)Essay
Apple, Inc. Business Analysis
These mentioned services were offered in relation to personal computers along with the associated services software, networking solutions and peripherals across the globe. Presently, the company has been observed to benefit from a market share of above 87.3 percent in the global automotive market
5 Pages(1250 words)Essay
Apple Inc. Business Analysis
The paper explains the strategies the company is using, or it used to address the changing economics, and the tactics the company used to ensure successful implementation of business strategies and achievement of strategic goals. The role of human resource management in the achievement of business goals of a company are also expounded in detail.
6 Pages(1500 words)Essay
Apple Inc. Business Analysis
Jobs would later return and guide the organization to eminence, and Apple, Inc. is today the world’s most profitable technology company. In determining future investment viability a number of perspectives are advanced. SWOT Analysis Strengths One of the most overarching considerations is Apple, Inc.’s SWOT analysis.
4 Pages(1000 words)Essay
Apple Inc. Analysis
This is in regards to the fact that business managers make strategic decisions almost on a daily basis and it is only necessary that they efficiently execute such decisions if only they want to remain competitive in their respective market places. This paper seeks to evaluate the application of generic form of strategic decision management that Apple Inc.
5 Pages(1250 words)Case Study
Apple SWOT analysis
This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked by the launch of Macintosh.
4 Pages(1000 words)Essay
Strategic Analysis of Apple
It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004). According to reports the company is currently at the second position in terms of revenue just after Samsung Electronics.
8 Pages(2000 words)Essay
Apple SWOT analysis
This is strength because with strong brand recognition or strategic brand management, customers or potential buyers are most likely to develop strong loyalty towards certain brands (Tsai, 2011, p.521). With this, Apple may be one of the companies in its industry to produce a considerable market share.
6 Pages(1500 words)Essay
Apple Marketing Strategy analysis
This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Apple Analysis for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us