Art Management ,Collector management - Essay Example

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Name Instructor Course Date JFlora.com I would like to introduce consumers in the fine art market to my new company J Flora Art Auction. This is a web based platform that will provide fine art for sale to consumers in this market. The website will launch in two months thus this paper will explain about the company, its benefits and the distinction the company has from other online art auction sites…
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Download file to see previous pages First of all, the site will incorporate smart points where consumers will get loyalty points from which they can redeem them. For example if a consumer buys a piece of art through the website then the more they spend the more they get loyalty points. For every 100 dollars a consumers spends through the site they will get one loyalty point hence the more a consumer uses the site to buy art the more the accumulate loyalty points. These loyalty points can be redeemed in order for a consumer to enjoy a discount, a gift hamper or specific fine art for free depending on the amount of points a consumer has. For instance, a twenty percent discount can be given by redeeming 10 points. For some fine arts one can get them at no cost at all by redeeming one hundred loyalty points. This is systems will encourage consumers to use the site since currently no online auctioning site for fine art offers loyalty points to its consumers. JFlora.com will use social networking to ensure that its customers are always up to date with any new work of art that is for sale. This is another aspect of the website that currently no online auctioning website for fine art is using. The use of social networking marketing has proved to be cheap, convenient, and reliable since it has worked for other companies in other industries. Social marketing will be incorporated into the website in that once a customer registers in the website then they will be able to get information about art galleries, art events, and art products on sale making it easy for them to know what and when to buy. For instance, if a painting has been posted to be on sale on the website, then customers do not have to wait until they log in into the website. They can simply place their bids using social networks such as twitter and face book then if they are the highest bidder they will be contacted by personnel from the website informing them on their successful bidding. This is when they will be prompted to log into their account where they will choose the method of payment they see fit. Jflora.com will also be conspicuous from other online auctioning websites for fine art such as paddle8 and VIP Art in its wide list of payment option. Normally such auctioning sites usually offer a limited range of paying options which are credit and debit card. However, J Flora has come up with a system where a customer can pay for the items purchased using Bank transfer, Credit card, internet currencies, wire transfers, mobile money, and personal cheques. This wide variety of payment options will be made available by the website through a system where, instead of the customers paying directly to the owner of the painting, he/she will pay to the company where the company will release the item to the buyer once they have received proof of payment. This means even if the customer pays for a painting using a personal cheque, the company will release the item to the buyer as long as a copy of the personal cheque is received by the company meaning that the buyer does not have to wait until the cheque matures. The J Flora company will incorporate security measures not being used by other websites to ensure that customer information is treated with a lot of privacy ensuring that they do not lose their money to identity thieves or fraudsters which has been the case in online buying and selling. In fact, quite a number of consumers ...Download file to see next pagesRead More
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