Organisational change management - Essay Example

The positive energy approach will help to build the organisations on the strengths (Cooperrider and Whitney, 2001; Cooperrider, et al., 2008). The first step in this process is identifying and describing the problems which are needed to be solved. The approach can be described in five steps: (Source: The Eye Health Summit, 2013) Definition Definition is the first phase of the Appreciative Inquiry process. It is the phase where the organisations try to find out the underlying issues of the current business process, which require immediate attention of the management.

In this phase, the management makes a flow map of those factors which are creating problems in the present business process and require external enquiry. In today’s business environment, the importance of organisational change management has been one of the most widely investigated areas. The organisational change management has gained attraction to a great extent from the researchers all around the world. According to Harigopal (2006), the organisational change is an essential process associated with the growth and expansion of a particular business.

It is considered to be a complex process because a change which was successful for one organisation might not be so for other organisations. Thus, it becomes necessary to check that the change is congruent to dynamism, complexity and finally the uniqueness of the respective organization. The changes taking place in the political, economic and social environment also has an effect on the individuals and the organizations. Even if the change has been a constant process but its rapidity and swiftness have always been different.

It is because of this reason that the external environmental changes have forced the organizations to make certain changes in their operational systems. We find a large number of companies implementing various strategic changes for coping up with the existing challenges. In case of strategic change, the companies restructure their business or marketing plans in a wider context. The main intention of performing strategic changes in an organization is for achieving the organizational goals and harmonizing the organizational activities along with the business environment.

Organizational change management is one of the most crucial activities of an organization (Chen, et al., 2013). According to Jones (2004), there are two reasons responsible for the changes in the organizations. One is the response to the changes in the external environment. Another reason is the response of the companies to a specific crisis situation. The organizational change also becomes evident when various companies undergo any change in their executive power (Haveman, Russo and Meyer, 2001).

The present study deals with the investigation of the problems in D2, which is an automobile components manufacturer. The company is facing a large number of problems associated with the cost of operations. The economic downturn has resulted in the worsening of the scenario in the company. D2 had to struggle for surviving in the market. The company planned for formulation of new strategies in order to achieve the economies of scale. The new strategy which has been taken into consideration is yet to be conveyed to the employees and only the senior managers are informed about the strategy