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Innovation to Sustainability about Lexus Electric Car - Essay Example

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This paper will then tackle innovation management of the Lexus through its Sustainable innovative result Lexus CT 200h series. Lexus is one of the most prominent car manufacturers which is a subsidiary of the Toyota Motor Corporation and deals mainly with luxury cars…
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Innovation to Sustainability about Lexus Electric Car
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"Innovation to Sustainability about Lexus Electric Car"

Download file to see previous pages The paper tells that Lexus has its headquarters at Nagoya in Japan and operational centers in the US and Europe. Through its innovation management, Lexus was able to produce Lexus CT 200h series in 2011 which even surpassed Toyota Prius in terms of performance and luxury. Lexus CT 200h is a hybrid car which derives its energy from a gasoline engine and electric motors. The power of the battery is very powerful and transmits 27 kW (kilowatts) of power the motors (The three main strategic innovations are; Innovation based on problem-solving vs. continuous innovation, R & D department vs. firm-wide innovation and Radical vs. incremental innovation. Lexus has opted to use radical innovation over incremental innovation owing to the fact that it has shifted completely to hybrid cars. According to Thomas and Christian, incremental innovation is very good for competitiveness but in most cases, it is adopted by competitors who want to catch up with leading innovators. In addition, it also uses innovation through the R & D over firm-wide innovation. In the case of Lexus, their innovations are technology-based which forms their strength in designing the Lexus CT 200h series. Technical innovation is basically the utilization of different forms of technology to come up with a product which competitive and sustainable. Technical innovations are very popular in the auto industry because a consumer is always looking for a car that has an edge over other in terms of technology. Using technology, auto manufacturers are able to increase the comfort and efficiency of cars. Organization Lexus has adopted the mechanistic structure which is quite elaborate in order to handle the challenges of manufacturing their Lexus CT 200h. This form of organizational structure is also good for enabling the accommodation of many lines of production which lead to high production. For ample technical innovation, mechanical structuralisation is good for allowing research and development with regards to technology. However, recent research tries to paint the idea that a combination of mechanistic structure and organic structure is best sustainable innovations. Organisation in the context of innovation management is concerned with the leadership structure and how physical plant. The leadership structure or organizational structure is conceptualized in the manner in which labor is fragmented into different tasks and their subsequent coordination. The auto industry is highly devolved whereby there are different levels of production of car parts. This is important because luxurious cars have many technical parts which require specialized fabrication. ...Download file to see next pagesRead More
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