Nobody downloaded yet

Driving the Mainstream Market to Purchase Hybrid Electric Vehicles - Case Study Example

Comments (0) Cite this document
Summary
The case study "Driving the Mainstream Market to Purchase Hybrid Electric Vehicles" states that The automobile manufacturing industry is one of the most highly competitive industries in the global business. Toyota Inc., Ford, and General Motors positioned themselves as the market leaders…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Driving the Mainstream Market to Purchase Hybrid Electric Vehicles
Read TextPreview

Extract of sample "Driving the Mainstream Market to Purchase Hybrid Electric Vehicles"

Download file to see previous pages Toyota has come out ahead in this competition by pioneering the production of hybrid and electric vehicles that apart from being cheaper to operate they also earn the goodwill of customers and environment conservationists. This project has however really impacted negatively on their financial statement and the company is currently contemplating other cheaper, yet more profitable, vehicle production. However, there are dissenting opinions on their discontinuation with regards to their profitability as research indicates that hybrid and electric vehicles contribute significantly to the profits of the company especially in the sales made outside the country. There is thus a need to do a comprehensive cost-benefit analysis that will clearly inform the decision of whether to continue their production and just how their profitability is significant in the financial books of Toyota. Electric Hybrid Vehicles Introduction Toyota Motor Incorporation is the largest automobile manufacturers as of 2013 according to the Global Watch report. The company was started in 1937 and has been a global leader since then set the trend for other automobile manufacturers. ...
taken for hybrid and electric vehicles with some arguing that there is no sufficient market to sustain their production while some analysts view that their products should not be discontinued since in the last half-decade their production has accounted to an average of 15% of the company’s total profit (Pistoia, 2010). Toyota’s president Akio Toyoda was the last authoritative figure calling for the scraping of hybrid and electric car production since, in his opinion, there is no enough market with long term benefits. Sales and Revenue This is a summary of the company’s net incomes, return on investments, net income per share and dividend per share from 2008 through 2013. 2008 2009 2010 2011 2012 2013 Net Income(Billions Yen) 67 40 27 47 66 67 ROE (%) 11.6 7.2 4.9 8.0 10.7 9.6 Net Income per Share 192.4 114.7 78.0 134.8 189.3 192.5 Dividend per Share 30.0 26.0 16.0 28.0 42.0 42.0 This summary was derived from the consolidated financial books of Toyota Inc. and as is clear from the summary, since 2008 when the company actively started selling the hybrid vehicle the profits is increasing except in 2010 when the company experienced a hitch in production and lost a significant market share. The net income per share and the dividend per share rates are healthy and increasing too. Below is an illustration of Toyota’s dominance in the automobile industry. Fig. 2 As is evident the dominance is growing from 2011’s 9.03% of the market share to 9.6% in 2013. This too can be attributed to its innovation strength starting with hybrid and electric vehicles (The Washington Post, 2013). All the major competitors, that is Ford, Volkswagen, Chevrolet, and Hyundai, who are yet to embrace this technology fully have witnessed a shrink in their respective market size as the pie chart depicts. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Report : What is the impact of electrics/hybrid car on the Essay”, n.d.)
Business Report : What is the impact of electrics/hybrid car on the Essay. Retrieved from https://studentshare.org/business/1489942-business-report-what-is-the-impact-of-electrics
(Business Report : What Is the Impact of electrics/Hybrid Car on the Essay)
Business Report : What Is the Impact of electrics/Hybrid Car on the Essay. https://studentshare.org/business/1489942-business-report-what-is-the-impact-of-electrics.
“Business Report : What Is the Impact of electrics/Hybrid Car on the Essay”, n.d. https://studentshare.org/business/1489942-business-report-what-is-the-impact-of-electrics.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

Electric Powered Vehicles vs. Gasoline Powered

...?[Your full full December 01, Electric Powered Vehicles vs. Gasoline Powered Introduction In the present world, car is of critical importance in any individual’s life. “Since the invention of the first steam powered car in 1672, cars have come a long way to become an integral part of our lives” (Naik). There is not a single category of cars manufactured by the automobile manufacturing companies; rather they are categorized into many types based on mechanical specifications, shape, performance, and size. Apart from difference in brands, there also exist some differences in the types of cars. Two of the most renowned types include electric cars and gasoline cars. Both of these types of cars...
10 Pages(2500 words)Essay

Assessment of the Environmental Impact of Electric Vehicles

...for a solar race car. JSAE Review, 19, pp.343-349. [Online] Available at http://www.dimec.unisa.it/Leonardo_New/doc/Development%20of%20aerodynamics%20for%20a%20solar%20race%20car.pdf [Accessed at 29 July 2012] Pistoia, G. (2010). Electric and Hybrid Vehicles: Power Sources, Models, Sustainability, Infrastructure and the Market, 2nd edition. Oxford: Elsevier. Reynolds, C., and Kandlikar, M. (2007). How hybrid-electric vehicles are different from conventional vehicles: the effect of weight and power on fuel consumption. Environmental Research Letters, January-March 2007. [Online] Available at...
12 Pages(3000 words)Coursework

Assessment of the environmental impact of Electric Vehicles

...?Assessment of the Environment Impact of Electric Vehicles 541791) Introduction With the increase in consumption of fossil fuels it is but inevitable that this would get depleted in the times to come. Alternate sources of energy that can fuel cars and other vehicles are always on the forefront of innovations. New Hybrid cars have emerged in the market along with the electric cars which run on electricity. (Markel Tony, 2007) These are now also being patronised by traditional car companies that over the years have been designing cars having internal combustion engines. Source: Shim et al, 2009, Electric...
6 Pages(1500 words)Essay

Electric Vehicles and Zero-Emission Cars

... by gas powered cars. References Billmaier, J. (2010). JOLT!: The Impending Dominance Of The Electric Car And Why America Must Take Charge. Advantage Media Group. Davis, W. (2005). Electric vehicles and cost buyer efficiency. Journal of Sustainability and Green Business. 54 (3). Mitchell, W (2010). Reinventing the Automobile: Personal Urban Mobility for the 21st Century. Mass: MIT Press. Motovali, J. (2011). High Voltage: The Fast Track to Plug In the Auto Industry. Rodale Books. Sperling, D. Gordon, D (2009). Two billion cars: driving toward sustainability. New York: Oxford University Press. Tyner, W. (2009) "Electricity pricing policies may make or break plug-in hybrid buys". Journal of Electrochemistry 39 (6).... of...
5 Pages(1250 words)Essay

Electric Vehicles

...of promise, the fundamental scientific proof of thermodynamics must be applied in order for the researcher/reader to understand why electric vehicles have not caught on to a more profound and/or successful degree. As such, the following analysis will consider the second law of thermodynamics as it relates to electric vehicles as well as elucidating a level of discussion as to several other drawbacks that electric vehicles currently exhibit (Tai-Hoon et al. 59). Naturally, such shortcomings should not be seen as a fatal blow to electric vehicles now and in the future; rather, it will only help to...
5 Pages(1250 words)Term Paper

Developing Hybrid Vehicles at General Motors

...fuel vehicles by conducting surveys of consumers and collecting data on the impact of providing such products to the market. Specifically, the research will focus on those individuals who are likely to purchase a vehicle in the next 12 months and are either concerned about the price of fuel or about the environmental impact of fossil fuel consumption; the research will seek to quantify the percentage of American consumers who are likely to respond positively to a new hybrid vehicle from GM and determine what features would be most attractive to them. Study Type. The research proposed in this study will be structured along the lines of...
6 Pages(1500 words)Research Proposal

Emerging hybrid technology in the automotive market

...and electricity that reduce maintenance cost. Convention Cars: A traditional or conventional car, unlike a hybrid car, lacks an electrical motor to assist engine to make power during crisis time. Convention cars have just one source of energy and there is no second source. Because there is no assistance of an electrical motor in convention cars, hybrid cars are more fuel efficient and produce fewer emissions. Hybrid Cars: Hybrid car is the most common application of hybrid technology. The first introduced hybrid motor vehicle was a bicycle equipped with helper motors....
5 Pages(1250 words)Research Paper

Electric cars vs hybrid cars

...distance of more than 30+ miles that other cars can because their batteries might run out of power (Khemani, 2011). It would be impossible for one to take an electric car on a vacation that requires a day long drive. This is because the battery will run out of power and will need to be recharged. Additionally, the other demerit of an electric car is that it is expensive in that it does not make sense to an individual’s finances since the more features one gets access to; the more the price goes up (Lampton, n.d). It is estimated that electric car can cost up to $ 10,000 this is because of the expensive nature of the battery packs. Hybrid cars In recent...
5 Pages(1250 words)Research Paper

Persuade the reader to purchase a hybrid vehicle

...in a world that is characterised by a volatile economy. For instance, the prices of gas and oil are constantly increasing and these have spiral effects on the motorists who have to fork out more money for their daily fuel requirements. Though hybrid cars are expensive to purchase for the first time, it can be seen that they are economic in the long run. Since these are powered by natural gas, it can be observed that there would be no hassle for the motorists to worry about rising prices of oil. The other important point to consider about hybrid cars is that they are all weather terrain vehicles. They can be operated efficiently in any type of environment. Basically,...
2 Pages(500 words)Essay

The future of electric vehicles

...will bring positive changes in the environment. Electric cars and their operational process Electric cars are vehicles that use electricity as a source of energy instead of fossil fuel. It is possible to use the cars since they already exist in some countries (Reddy & Tharun 957). The cars are environmental friendly because they do not emit pollutants in the air. Instead of fossil fuels, they only need to be recharged using renewable sources of energy such as solar energy. The first electric car was introduced in Australia in the year 2008. Each year more of such vehicles are introduced at affordable prices (Reddy & Tharun 957). There...
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Driving the Mainstream Market to Purchase Hybrid Electric Vehicles for FREE!

Contact Us