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Dulce Desserts - Essay Example

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Name Date Course Section/# 1. Evaluate the venture’s original concept (e.g., provide a clear statement of the purpose of the business and a discussion of the underlying source(s) of the opportunity - major trends in industry economy, society, etc.)…
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Dulce Desserts
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Download file to see previous pages Naturally, as with any business plan, the impetus to start was born partly out of the founders dissatisfaction with her former career, combined with a passion for a new one, combined with the fact that no other firms had suitable product offerings within the range that Juanita Lane wanted to offer. Similarly, one of the trends that helped to launch the boutique bakery was the fact that a growing trend was manifesting itself in and around Nashville, TN at that time. This trend has now spread across the entire country but at the point that Juanita was starting the “Field to Fork” focus was but a nascent idea. Juanita Lane was able to capitalize on this movement by focusing the ingredient acquisition for her “made from scratch” recipes on acquiring these ingredients from local suppliers and farmers. Such a unique juxtaposition of consumer taste with product offering has helped Juanita Lane’s fledgling enterprise engage strongly with the community in ways that a traditional chain would not be able to accomplish. A further trend that has helped the growth of Juanita Lane is one which has been exhibiting itself all over the United States within the past few years. Due to the fact that such a high degree of emphasis has been placed on healthful foods, there has been a bit of a pushback against such a high level of focus by key elements within the consumer demographic. Due to this, many consumers seek to rebel against the low-MSG, gluttten-free, un-hydrogenated, and no sugar movement that has enjoyed such a high degree of attention. This desire to rebel, to get back to the basics is one of the prime motivators that has helped to spur Juanita Lane’s business model. As she said to the gentlemen that inquired regarding glutten free – “Sir we only do evil”. In this way, Juanita Lane is able to connect in a powerful way with elements in the community that are far more interested in the fact that she makes her bakery items from scratch and with local ingredients than the fact that she is using the latest wheat bran/high fiber recipe. 2. Evaluate the implementation of the concept (e.g., identify and describes how the core values are related to stakeholders; how pricing, product, promotion strategies relate to market opportunity). (25%). Like any intelligent businessperson, the first thing that Juanita Lane considered was the overall product as compared with its pricing in the desired market. In order to get a general understanding for how this should be set, Juanita spent a great deal of time performing a level of reconnaissance in the local community to ascertain what other “lesser” bakeries were charging for their goods. Although Juanita had a good idea that her products would be well received by the local community and in somewhat of a high demand based on the information provided in above topic 1, understanding the market and the pricing matrix was an integrally important dynamic in order for the firm to be able to realize a modicum of success to guide it until it was able to become fully profitable. Similarly, by working to leverage the “core values” of the consumers (i.e. the “evil deliciousness of her creations), Juanita was able to effectively target an innate need and prevailing consumer demand with respect to her product offering. 3. Evaluate the current status and future plans of the ...Download file to see next pagesRead More
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