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SWO Service - Case Study Example

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SWO Service is a small partnership firm situated in Mississauga, Canada. It is owned by George Albinson and Dave Airey. The company was established in the year 1984. It started its business operation with a penetrative pricing strategy…
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SWO Service
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Download file to see previous pages However, in recent years it is facing various problems related to maintaining sustainability of its business. It has acquired a substantial sales order for the upcoming six months but it needs to decide upon whether to expand its business further or not. This study discusses about the detailed company and industry analysis to have conclusive evidence to decide upon the sustainability of the business in future. First of all the key issues related to the company performance have been identified. Then the industry analysis has been performed which discusses about the internal and external business factors which have an impact on the company. Then the consumer analysis has been done which includes segmentation strategies and the product mix associated with each segments. Then the trade analysis, competitive analysis and external analysis of the company has also been done. An alternative analysis has been performed which discusses about the targeting of the particular segment consisting of the mid-sized distributors and the relevant positioning and promotional strategies to be employed by the company. Lastly, a recommendation has been provided regarding the best strategy needed to be applied by the company to regain its competitive advantage in the market and have a sustainable growth and development in future. Table of Contents Problems and Analysis 5 Issues 5 Constraints 5 Objectives 5 Industry Analysis 5 Internal Factors 6 External Factors 6 Key Success Factors 7 Consumer Analysis 7 Trade Analysis 8 Competitive Analysis 9 External Analysis 9 Political Factors 10 Economical Factors 10 Technological Factors 10 Corporate Capabilities 11 Alternative Analysis 11 Recommendation 12 Works Cited 13 Problems and Analysis Issues SWO Service is experiencing different kinds of issues which are having a significant impact on the performance and growth of the company. The company has failed to generate revenues at a steady rate since its inception. The penetration pricing strategy followed by the company initially helped it to increase its market share but now it is facing problems to successfully position its products and is losing sales on various grounds. Constraints The constraint that can be identified as regards to SWO Service is the financial constraint. It does not have adequate fund sources available to them to expand its business on a large scale. Objectives The personal objectives include more profit required by the owners of the company. It is in accordance with the company objective which is to decide upon expansion of its business to increase the profitability of the company. Industry Analysis In order to facilitate the formulation of a successful strategy and help in its decision making process regarding the sustainability of the business processes followed by SWO Service it requires to have a comprehensive analysis of the industry in which it is operating its business activities. Industry analysis actually involves identification of the economic factors that helps a company to boost its performance and profitability in the operating industry (Palepu, and Healy 2-16). Industry analysis of SWO Service includes identification and analysis of its internal and external business environment which is explained below: Internal Factors Strengths George, one of the owners of SWO Service is one of its strength. George is experienced in the field of software industry and has the acumen of all different technical aspects of the software industry. Moreover SWO Service develops quality software which is acknowledged by the customers. Weaknesses The organizational structure of SWO Service is one of its major weaknesses. The various business activit ...Download file to see next pagesRead More
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