We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

SWO Service - Case Study Example

Comments (0) Cite this document
SWO Service is a small partnership firm situated in Mississauga, Canada. It is owned by George Albinson and Dave Airey. The company was established in the year 1984. It started its business operation with a penetrative pricing strategy…
Download full paperFile format: .doc, available for editing
Polish This Essay95.2% of users find it useful
SWO Service
Read TextPreview

Extract of sample
"SWO Service"

Download file to see previous pages However, in recent years it is facing various problems related to maintaining sustainability of its business. It has acquired a substantial sales order for the upcoming six months but it needs to decide upon whether to expand its business further or not. This study discusses about the detailed company and industry analysis to have conclusive evidence to decide upon the sustainability of the business in future. First of all the key issues related to the company performance have been identified. Then the industry analysis has been performed which discusses about the internal and external business factors which have an impact on the company. Then the consumer analysis has been done which includes segmentation strategies and the product mix associated with each segments. Then the trade analysis, competitive analysis and external analysis of the company has also been done. An alternative analysis has been performed which discusses about the targeting of the particular segment consisting of the mid-sized distributors and the relevant positioning and promotional strategies to be employed by the company. Lastly, a recommendation has been provided regarding the best strategy needed to be applied by the company to regain its competitive advantage in the market and have a sustainable growth and development in future. Table of Contents Problems and Analysis 5 Issues 5 Constraints 5 Objectives 5 Industry Analysis 5 Internal Factors 6 External Factors 6 Key Success Factors 7 Consumer Analysis 7 Trade Analysis 8 Competitive Analysis 9 External Analysis 9 Political Factors 10 Economical Factors 10 Technological Factors 10 Corporate Capabilities 11 Alternative Analysis 11 Recommendation 12 Works Cited 13 Problems and Analysis Issues SWO Service is experiencing different kinds of issues which are having a significant impact on the performance and growth of the company. The company has failed to generate revenues at a steady rate since its inception. The penetration pricing strategy followed by the company initially helped it to increase its market share but now it is facing problems to successfully position its products and is losing sales on various grounds. Constraints The constraint that can be identified as regards to SWO Service is the financial constraint. It does not have adequate fund sources available to them to expand its business on a large scale. Objectives The personal objectives include more profit required by the owners of the company. It is in accordance with the company objective which is to decide upon expansion of its business to increase the profitability of the company. Industry Analysis In order to facilitate the formulation of a successful strategy and help in its decision making process regarding the sustainability of the business processes followed by SWO Service it requires to have a comprehensive analysis of the industry in which it is operating its business activities. Industry analysis actually involves identification of the economic factors that helps a company to boost its performance and profitability in the operating industry (Palepu, and Healy 2-16). Industry analysis of SWO Service includes identification and analysis of its internal and external business environment which is explained below: Internal Factors Strengths George, one of the owners of SWO Service is one of its strength. George is experienced in the field of software industry and has the acumen of all different technical aspects of the software industry. Moreover SWO Service develops quality software which is acknowledged by the customers. Weaknesses The organizational structure of SWO Service is one of its major weaknesses. The various business activit ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“SWO Service Case Study Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/management/1454427-711
(SWO Service Case Study Example | Topics and Well Written Essays - 3000 Words)
“SWO Service Case Study Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/management/1454427-711.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Church service: service marketing
This case analysis has developed possible new strategies based on the current challenges and the opportunities it has in that location. So, the overall study is about the repositioning of the church to overcome its present several constraints.
11 Pages(2750 words)Research Paper
Customer Service
These two customer groups could be either leader customers of loyal customers. The latter drive 70% sales while the former define how the business environment will be like in near future. Following the categorization of customers, customer needs are determined i.e.
4 Pages(1000 words)Case Study
General Management
But the main issue lied with the firm was that it was pulled by its customers into different directions. Although the firm upgraded its software’s and changed with the demands of the customers, the customers still demanded a low cost product along with alterations in the product.
6 Pages(1500 words)Case Study
Service Organisation
Its location in Nottingham is also close to major transport links in the way of buses, trains and trams, which means it is easily accessible. Accessibility is an important feature both through public transport and by car, as it will influence the number of clients the hotel will receive.
10 Pages(2500 words)Case Study
Service Operations Management
Also, operations management seems to be concerned primarily with the process of delivering a service, despite the fact that developing the service outcome is largely influenced by a service marketing orientation (Mayer, Bowen, and Moulton, 2003). Lovelock and Wirtz (2004) described the service concept as the outcome received by the customer consisting of an assortment of primary and supporting elements which can be both tangible and intangible.
8 Pages(2000 words)Case Study
Service Project
It lasted most of the day from approximately 8 to 5pm. The conference was centered on two speakers and multiple meditation sessions and many breaks. As far as the setup of the conference, I was surprised at the leisurely pace of the conference and I think this says a great deal about my understanding of Buddhism.
5 Pages(1250 words)Case Study
Management Service Operation
The geographical location of a business has a dominating impact on the performance of the business; as much as the operational and capability planning including quality management. Human resources play an important role in the services management particularly in a service industry.
15 Pages(3750 words)Case Study
Customer service assignment
A restaurant is essentially a place where customers drop in primarily for two reasons; In both the cases, it is very important that the restaurant is able to
3 Pages(750 words)Case Study
United States Postal Service
ing its services and operations to serve customers better in the light of their needs and emerging technologies, and embracing change in a rapidly changing business environment. USPS is the only postal service that serves the length and breadth of America. However, it does not
2 Pages(500 words)Case Study
Comprehensive service delivery plan
At often instances, they are also barred from realizing their responsibilities and avail assistance from healthcare and other service providers (Academia, 2014a). With due significance to the asserted notion, based on the provided case study, a comprehensive service delivery
5 Pages(1250 words)Case Study
Let us find you another Case Study on topic SWO Service for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us