30, 60, 90 Day Branch Plan - Essay Example

The plan will be demarcated into distinct categories so as to accommodate the several sections of the comprehensive plan in initiating the processes that will symbolize the development and expansion of the branch and its activities. The new branch will not involve several officials on the grounds that being a novel venture it has been considered unfit to have several positions that may not only be costly for the corporation but also unnecessary. As a result, the composition will be a Branch Manager, approximately 2-3 Personal Banking Advisers and possibly 1 customer service adviser.

The branch manager will play overall duties in the branch including the supervision of the other officials who will directly report to him. The minimum number of positions created will make it simple for the operations of the branch to begin pending further expansion of the branch as situations necessitate. The branch will be based on the University site where all products will be sold. The education institution will be the major centre for the branch as the target market along with core operations of the branch will be based on the university premises.

Accordingly, focus will be on personal customers from the student and staff population implying that the market for the branch’s services and products will directly emanate from the university; both staff and student. A brand new branch would operate basing on the location whereby the university will provide the required market and focus for the business. The daily function of a branch manager will be to oversee the basic operations of the new branch including supervision of the staff, coordination of activities as well as interaction with the staff.

The initial 30 day plan to implement growing business, staffing and development will be based on two primary parameters namely, product introduction and marketing through which the branch will engage in a process of making itself known to the potential clients. Under this program, the branch will develop a comprehensive product introduction scheme that will attract the clients most of whom will be drawn from the staff and students of the university to develop interests and demand in the products offered (Nieman & Pretorius, 2007, 24).

Such a process will be inherently involving since the products must be relevant to needs and requirements as well as tastes of the potential clients. As a result, prior to the product development and introduction procedure, the branch will research and analyse the potential clients and their requirements. This will inform both the marketing and product introduction processes that will be of core importance in the initial thirty days of the implementation of the plan. Subsequently, marketing will be of prime importance in the initial phases of the implementation of the plan.

Through marketing, the branch will seek to establish a niche in the wide mart by focusing on the target market that constitutes the staff and students of the university. Through the marketing endeavour, the branch will attempt to popularize itself along with its activities, services and products to the potential customers (Ericson, 2007, 74). This will be an important step towards initializing the implementation of the entire plan. The subsequent step in the plan to implement growing business, staffing and development will involve staffing and development which constitute a crucial stage in the entire plan.

Staffing will take pre-eminence owing to the fact that any commercial entity operates through its staff and the human resources of any entity determine its entire operation and stature. As a new venture, the