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Mango's Business Model - Essay Example

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Management Contents Contents 2 Advantages of Mango’s Business Model 4 Product 4 Quality 4 Design 5 Culture 5 Production 5 Logistics 6 HR Policies 7 Technology 7 Analysis of the Model 8 Strategic Analysis 8 Political 8 Economical 9 Social 9 Technological 10 Analysis based on the Fast Fashion Strategy 10 Analysis based on the Blue Ocean Strategy 12 Analysis based on Ansoff’s Matrix 13 Analysis based on Multi-Brand Strategy 14 References 16 Advantages of Mango’s Business Model Mango, a Spanish brand of fashion clothing, from the very initial days was focused towards the young audience…
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Mangos Business Model
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"Mango's Business Model"

Download file to see previous pages Mango has developed unique advantages in terms of product and related design processes, quality, production, logistics, and HR policies as well as in the implementation in the state of the art technology. Product Through the process of subcontracting their product designs and the related prototypes, the company itself maintains the entire process of designing the product to making the product available to the end consumers. The entire chain of production has been subcontracted to various markets across the globe like China, Morocco and even to the markets in Turkey. By the process of outsourcing their designs, the company has developed the unique advantage to promote four collections in the markets on an annual manner. Quality In an attempt to maintain the standard of quality for the products, which are manufactured by following an outsourcing model distributed throughout the globe, consistent quality checks are carried out at various points of the distribution channel, ranging from the factory premises to the store premises. This provides the advantage of supplying quality materials to the consumers. Design The brand Mango focuses on providing their clothing line to the end consumers under the most perfect in store conditions with the same level of convenience offered to consumers all over the world. Design is considered as a highly critical factor in case of the brand Mango, for luring in customers to the store. As a matter of fact, in order to maintain the same kind of store image, Mango maintains an entire team of window dressers, coordinators, and supervisors whose main job is to offer the similar kind of in store feeling to consumers all over the world by offering them with the same kind of in store design and related accessories. Culture Mango being an international company has a highly integrated product line, which is manufactured by outsourcing them to other companies. Though Mango follows the outsourcing model, yet the collections are made as prototypes at the company and then outsourced for mass manufacturing, while following a centralized hierarchy. But in order to make their production lines for their collections appeal to the customers all over the world, the collections are designed keeping in sync with the cultural tastes that are prevalent in various parts of the world like the countries in the Middle East. This provides the advantage of being able to cater to the diversified cultural tastes for Mango’s clothing line for the young target audience, prevalent in various parts of the globe that prefer to be attired in a different clothing line altogether, yet at a consumer friendly price. Production Mango follows an outsourcing model, as described earlier for the production of its clothing line. In every season, an entire range of new suppliers are detected to match the technical requirements as well as the surge in production. In an effort to maintain long term relationships with the suppliers, a system of collaboration is followed and maintained by the brand like indulging in constant dialogue and ...Download file to see next pagesRead More
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