Nobody downloaded yet

Strategic Management in Singapore Airlines - Research Paper Example

Comments (0) Cite this document
The aim of this research report is to analyze briefly Singapore Airlines strategic management profile. To report the name of the minds whose policies have led to the continuous success of this airline in today’s competitive environment…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Strategic Management in Singapore Airlines
Read TextPreview

Extract of sample
"Strategic Management in Singapore Airlines"

Download file to see previous pages This research report introduces airline industry in general and Singapore Airline in specific. It includes a brief history of the company. However, the focus is on the mission and vision of the company and on the profile of Board of Directors, which run the strategic management of the company. Current marketing strategy of the company is also under discussion. Introduction Air travel is an essential requirement of today’s global world. It provides its users with an easy, fast, and comfortable mode of travel. However, with the economic and social development of the world resulting in almost every developed country launching its international airline, air travel has become an option with considerably large number of choices. Every airline is competing with other airlines to enlarge their customer base on bases of airfare, comfort, services, and travel route. In this competitive environment, the name of “Singapore Airline” holds a lot of worth. The airline from its launch until today has grasped a huge share of international air travelers due to its excellent and expert services. The airline with its slogan “a great way to travel” works hard to provide its customers with the promised experience of excellence. The company describes itself as “Singapore Airlines has evolved into one of the most respected travel brands around the world. We have one of the world's youngest fleet in the air, a network spanning five continents, and the Singapore Girl is our symbol of quality customer care and service. Customers, investors, partners, and staff — everyone expect excellence of us” (Singapore Airline, 2012). History On 28 January 1972, the Singapore government founded Singapore airline (SIA). It was incorporated as a limited liability public company, completely owned by the Singapore government (Singapore Investor Association, 2006). “The history of the company dates back to 1947 with the initiation of a scheduled service of Malayan Airways Ltd between Singapore and Kuala Lumpur” (Singapore Airlines, 2012). With the addition of international services and formation of “Federation of Malaysia in 1963,” the airline acquired the new name of “Malaysian Airways Ltd” (Singapore Airlines, 2012). Government of Malaysia and Singapore in 1966 acquired joint control of the airline and renamed it to “Malaysia- Singapore Airline Ltd” (Securities Investor Association, 2006). However, MSA in 1971 was restructured in to two entities: Malaysia Airline System Bhd and SIA (Singapore Airlines, 2012). Mission Singapore airlines describe its mission through its mission statement. The mission statement clearly identifies the main objectives of the company. The statement is as follows: “Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefits of its shareholders and employees” (Singapore Airline, 2012) Vision The company considers itself a citizen of the world and aims to excel not only as an excellent company but also as an excellent and responsible citizen of the world. It aims to fulfill this mission, which it believes to be actually its responsibility by enhancing the lives of the people they come in contact with. This is the reason that the company has made numerous commitments to the art, education, communities and health and welfare of their countries’ citizens and of those countries it flies to. It also feels a strong sense of responsibility towards the environment, and so holds a strong commitment towards environment preservation for the future generation (Singapore Invest ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategic Management in Singapore Airlines Research Paper”, n.d.)
Retrieved from
(Strategic Management in Singapore Airlines Research Paper)
“Strategic Management in Singapore Airlines Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Strategic Marketing Plan
Modeled after RyanAir, another successful and profitable European carrier, Air Asia is finding considerable customer satisfaction and brand loyalty for perceptions of Air Asia quality and price. Air Asia also operates in a market where there is considerable price sensitivity, which limits the scope of its ability to alter service to include more service options without losing customers drawn to its current low price model.
4 Pages(1000 words)Research Paper
Singapore Airline Industries

Singapore airline is one of the leading carriers. It has an outstanding performance that outweighs its competitors. It carries approximately 16 million passengers per year, spans 5 continents, and 59 cities. Singapore airlines aim at providing best flights, best products, and best services. It has developed two strategies i.e. innovation and service excellence.

8 Pages(2000 words)Research Paper
Operations & Quality Management (Singapore Airlines)
The company's higher management gives details how their client service gain has been sustained; exposing that customer contentment need not essentially be traded off for effectiveness. Singapore Airlines have had a never-ending profit band since its foundation 24 years back; a track record almost extraordinary in the viciously cyclical airline business.
6 Pages(1500 words)Essay
Strategic Audits of Delta Airlines

Hartsfield-Jackson International Airport is the largest operating hub under delta airline. In addition, it has four other hubs in full operation in U.S cities. It is estimated to be the second largest airline in the world. In 2008, it made an intention of purchasing Northwest Airlines known thus creating one of the largest airlines in the world.

12 Pages(3000 words)Research Paper
E-Logistics and International Supply Chain Management
 Especially, the organizations from the aerospace parts or equipment manufacturing industry are likely to take adequate strategic measures while selecting their plant locations in any part of the world (Porter, 2008; Doole & Lowe, 2008). 
13 Pages(3250 words)Research Paper
Management and operation of Abu Dhabi and Singapore Airport
Singapore Changi airport forms the major aviation hub in South-East Asia. The Singapore Changi airport is situated in Singapore and is operated by the Changi Airport Group. Several airlines use this airport as its home base namely, Singapore Airlines, Silk Air, Jet Asia Airways, etc.
8 Pages(2000 words)Research Paper
Global Business Cultural Analysis: Singapore
While over 3/4 of the population is currently Chinese, there are also a considerable number of Malays (14 percent)and Indians (8 percent). In addition, Singapore has a
24 Pages(6000 words)Research Paper
Strategic Analysis of Regent Hotel Singapore
Regent Hotel Singapore is within a walking distance to Orchard Road and Botanic Gardens. It is the oasis of cool, providing visitors and guests with the epitome of comfort besides anticipatory services. The hotel has a dynamic décor and high-class museum keeping quality Asian pieces.
8 Pages(2000 words)Research Paper
Singapore Airlines' Dual Strategy: An Analysis of Organizational Change
In an article of CAPA Centre for Aviation, IATA forecasted a decrease in the airline industry to $3 billion from the previous $7.9 billion in 2012 (“IATA Forecasts Industry,” 2012). Successive oil price increase over the years affected such forecast as one of industries with poor performance based from the Fortune Global 500 (Heracleous & Wirtz, 2009).
5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Strategic Management in Singapore Airlines for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us