The paper gives detailed information about the research for an organization, which has been chosen here as McDonald's. The reason this organization has been chosen is that the McDonalds offers a variety of products related to fast food to its customers…
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McDonald’s is considered as one of the largest food chains in the world and to improve as well as boosting up their business, the company officials have to devise new policies and objectives that can enhance their performance on every aspect so that to maintain their widespread status of the largest and most reputable food chain in the world. McDonald’s is also considered the largest user of beef in Europe, which actually number 8-9000 cattle per week, which are needed to satisfy the production needs of the McDonald’s in the only UK. The company follows a philosophy of developing a collaborative approach with their clients, and they are committed to sharing the best experience with their suppliers as well as with their customers. The important part of the philosophy of McDonald’s is to keep improving in their business for which they devise new objectives which are basically modified version of the previous years’ objectives. The company is not only aimed to improve its relations with the clients and customers but also with the suppliers on the primary as well as on the secondary level. To check whether the staff is working properly and whether the company has met its revenue gains according to the predictions made, the company prepares some performance objectives, which actually mean the execution of some policies through which those objectives can be achieved via an enhanced performance in every department. The five main performance objectives of McDonald’s are as follows: Speed: this objective is required to be achieved by the management of McDonald’s because the efficiency and speediness of the staff will be the only key to improve the gains which is the ultimate goal of the management officials. Cost: another main objective of the management is to pursue such policies and regulations through which their production cost is reasonably lower. Quality: with the costs lowered, the management also seeks to improve the quality of its products as well as every other aspect such as the customer satisfaction, and customer-staff relations that are in the priority list of the company and they always seek to make a positive environment. Dependability: The Company knows it very well that without the efficient staff as well as a team of suppliers; the business of McDonald’s is not going to operate well. Therefore, the management has made it an objective to create an environment of dependability where all the individuals are working together as a team and where the concept of individuality is not existing, and that’s the only way through which the overall performance will be increased and improved. Flexibility: the staff of the organization needs to be flexible and able to do all the works, and therefore the management has made it an objective to create such an environment in which all the workers are working together and their flexibility of each of the individual workers will be jumbled up in order to make a better team run the business. The main conclusion that can be made from reviewing the 5 performance objectives of the McDonald’s is that the management has really made it an essential objective to create such a harmonic environment in which all the workers are working as a team and a coherence and team unity is established which is the main key to a better performance as well as growing business. The same approach has been also taken by Capon (2007) who has argued that the achievement of the business objectives can only be possible when the performance of the company is enhanced and that can only be achieved in an environment in which all the workers are working as a team to boost up the business in many respects.
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...16-30 makes and females who are daily / weekly wage earners doing hardcore labour with no strings attached. They are mostly available for part time and full time jobs with low to moderate skills levels. They are taken through rigorous in-house on-job training by McDonalds. The legal framework permits part time work for students on a limited weekly hour basis and the students are able to carry out their work along side their studies on campus. They get recruited on ad hoc basis and can join the mainframe McDonald’s workforce on satisfactory completion of training and induction period. The McDonalds offers ad-hoc jobs while observing the minimum wage levels that guarantee...
... emblem using a human hand. Such an advertising strategy has touched me and many others, and it proves that there is a proper marketing integration because McDonald has augmented its market (Kroc 34). The company is considered as one of the most vigorous fast food advertisers.
Kroc, Ray. Grinding it Out: The Making of McDonald’s. America: St. Martin’s Paperbacks Press, 1992. Print.... McDonald’s The McDonald’s Corporation is recognized as the world’s largest chain that operates reputable hamburger fast food restaurants (Kroc 19). The chain serves approximately 70 million individuals in around 120 countries. The firm has its headquarters in the United States. McDonald’s sells...
...think that fast food consumption increases the weight, fat, calorie of human body (Campbell & Campbell, 2006). In India McDonald’s is so popular among the young generation that the company used to give several discount in order to increase the target market. The main problem arises that, the parents did not allow their children to have burgers as the junk food results child obesity. Moreover, several laws and legislation of governments of different countries making it hard for McDonald’s in international market. If the company is able to overcome the health and environmental issue by introducing healthy food and doing CSR activities, they can gain support of the governments.
...a high level of growth and profitability, there is much room for improvement in various important business sectors. Also, it also has to comply with necessary global ethical and professional standards and it must be able to implement all relevant measures which are needed to comply with such important regulations. According to Cummins (2005), by linking some of the most important aspects of food and health, such as a nutritious menu, high level of food quality etc, McDonalds can improve its overall performance in the food market. In addition, it could potentially make itself an undisputed leader not only in the fast food market but could be one of the most respected brands in the entire global food...
Okazaki, S., Katsukura, A., & Nishiyama, M. (2007). How mobile advertising works: The role of trust in improving attitudes and recall. Journal of Advertising Research, 47(2), 165-78.
OMahony, J. (2013). McDonalds app reveals cow your burger came from in transparency drive. Retrieved from http://www.telegraph.co.uk/technology/news/10124730/McDonalds-app-reveals-cow-your-burger-came-from-in-transparency-drive.html.
Smith, K. T. (2012). Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29/2, 86–92.
Truong, Y., & Simmons, G. (2010). Perceived intrusiveness in digital advertising:...
...by many consumers. By communicating and creating familiarity of its products, it has been able to build its brand and also show its relevance to the consumers. Despite its effective product positioning, McDonald has some potential weaknesses that makes other food industries to be in a better position. Burger King will win over McDonald in the market for its fresh beef parties while Chick-fil-A will win the industry forward, its good customer care service.
The EPS/EPT chart is of great significance in respect to strategy implementation because when companies come up with these charts, they are able to see whether the product positioning maps do line up with what the company expects....
..., n.p). McDonald’s has an employee base of approximately 1,800,000 individuals. Over the years, McDonald’s has gained dominance in the fast food industry. The major competitors include Subway, Wendy’s Company, Burger King Worldwide Inc., Yum! and several other organizations (Jurevicius, n.p). In fact, the approach towards a healthy diet has led the company to making some changes in its presentation and menu, as well as increased the level of competition.
As mentioned above, regardless of the fall in the number of clients, the company is still the largest fast food restaurant on earth. The company is estimated to have made revenue of $27.56 billion in 2012, which makes a...
...American consuming way of life and that makes youngsters feel like adults. With the situation like this it is often more desirable for teens to work couple hours longer in Burger King to buy clothes instead of doing your homework and receive knowledge for the rest of the life. Educational aspects of work in fast food stores like learning how to operate cash-register or doing your job under the supervision in authors thought are very insignificant and because teens most of the time work only with other youngsters there is no possibility to take somebody as an example or a role model.
The author`s point of view is very interesting, fresh and deserves attention. Some of his arguments can and should be...
...in over 90 countries in the world makes financial and economic trends an important factor in the company’s operations. The choice whether to import resources or purchase them locally is a vital element. Another principal element is the level of taxes that the company is liable to pay; how much do tariffs cost on specific brought in raw materials? What is the level of taxation for multinational corporations? What is the level of unemployment? (McDonalds, 2015).
Growing and constantly changing ways of life can have a consequence on the performance of sales. Persons increasingly are looking for more fare that is sophisticated when they venture out to eat. Hamburgers and French fries...
...Launching of Happy meal
Opening of McDonalds in India, the 95th century
McDonald Company faces stiff competition which has greatly intensified from various restaurants such as Wendy’s, KFC and Burger Kings which are hamburger chains. This is because the fast-food industry has greatly expanded all over the world making the companies to fiercely battle for the available market share. As a result, the companies have devised various strategies to counter the fierce competition such as price slashing and use of aggressive advertising and marketing campaigns to win the customers. McDonalds also needs to justify its existence, counter the existing...
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