We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Cross-Cultural Perspective - McDonald's - Essay Example

Comments (0) Cite this document
CROSS-CULTURAL PERSPECTIVE – MCDONALD’S Name Cross-Cultural Perspective – McDonald’s McDonald’s is considered to be one of the largest international chains of fast food restaurants operating around the globe. It was initially found by Ray Kroc in 1955 when he bought the rights of a small hamburger chain of restaurants from Richard McDonald.” McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 64 million people in 117 countries each day…
Download full paperFile format: .doc, available for editing
Polish This Essay93.6% of users find it useful
Cross-Cultural Perspective - McDonalds
Read TextPreview

Extract of sample
"Cross-Cultural Perspective - McDonald's"

Download file to see previous pages During recent years, the company faced severe competition the United States of America (considered to be the home market for the organization. This severe competition led the company to focus on revenue being gathered from international market. Internationally, fifty percent of the company’s retail outlets are franchised to local people of that particular market/country in which the company operates. Hence the main revenue generated is from Royalties, Rents, etc. McDonald’s has followed a brilliant strategy by focusing on the smallest of details within the international market. This includes McDonald’s focus towards social, religious and cross cultural issues that the company faces in all the different countries in which it operates. One of the major cultural issues that the company has faced over the years of its operation is the fact that it is hugely criticized for adversely affecting local customs of eating and lifestyle in the area in which it operates e.g. the replacement of traditional teahouses in Japan by American fast food franchises. The company has expanded so much that it can be found in more than 120 countries around the globe. Individuals find McDonald’s retail store very easily because of the increased number of retail stores within any particular city e.g. Rome has more than 33 McDonald’s retail stores and it is because of such reason that people may get tempted to try out the products offered by the restaurant because of abundant retail stores at every corner. People who might not be fond of such food may opt for it because of the cleanliness and the environment that the offer within their different restaurants. McDonald’s offers different products so as to suit the differing cultural and religious perspective e.g. Hamburgers are not offered in Muslim countries because of a Muslim religious restriction towards eating Pork. To cater to the demand of these Muslim customers, McDonald’s have setup outlets which offer food termed as “Halal”. In India, the scenario is totally different, the country is known for its vegetarian eating habit and it is because of this reason that the Indian market is served with totally different products such as the sandwich known as the “McAloo Tikki” (sandwich with a fried breaded potato and pea’s patty). These cross cultural differences do not restrict themselves to product only, the website being created for the different countries too have cross-cultural aspects addressed in them. The company has to focus on many ethical issues in order to maintain their standard of being a global organization. The company has taken many steps in order to prove to the world that the organization’s social responsibility towards the environment is properly dealt with. McDonald’s has completed a comprehensive sustainable land management commitment in order to ensure that the sustainability of the organization’s supply chain is maintained and improved. The company clearly shows that it cares for its customers and its environment by acquiring their unprocessed or minimally processed raw materials from legal and sustainable managed sources. McDonald’s care for the environment can be easily witnessed from their packaging ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Cross-Cultural Perspective - McDonald's Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/management/1428166-cross-cultural-perspectives
(Cross-Cultural Perspective - McDonald'S Essay Example | Topics and Well Written Essays - 1000 Words)
“Cross-Cultural Perspective - McDonald'S Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/management/1428166-cross-cultural-perspectives.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Holocaust Cross Cultural Perspective
The first perspective is that of Thomas Keneally, the Australian author of the book “Schindler’s List”. For Keneally, the holocaust is the “the most extreme version of rootless race hate in European history” (1). He views the holocaust as a European problem and not a Jewish one.
4 Pages(1000 words)Essay
Health & Healing in Cross Cultural Perspective
This is called cultural competence that is required to solve intercultural conflicts and noncompliance that usually occurs when the patients feel that their issues are not being understood or when they do not feel at ease with the provider. This requires the provider to communicate with the patient effectively through the use of interpreters in case of language barriers; mediators in case of intercultural conflicts; and a culturally acceptable social interaction strategy to negotiate the differences with the patients.
2 Pages(500 words)Essay
Health & Healing in Cross Cultural Perspective
Medical pluralism provides several choices for a client and improves the quality of health care within the society. In medical pluralism, these ethno medical traditions coexist within the single society and they form unique subcultures with distinctive practices, beliefs and organizations.
3 Pages(750 words)Essay
Health & Healing in Cross Cultural Perspective
The Non-Western Healing System comprise of the unconventional means of healing that uses some traditional methods to heal people that are afflicted with diseases of some sort. The exact origin of the Non-Western Healing System is not really known. Some people have traced the origin of the Non-Western Healing System to China, some have traced it to India, some have traced it to Nepal, some have traced it to North America and some have traced it to Africa (Bailey 27-30).
3 Pages(750 words)Essay
McDonalds Marketing
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
4 Pages(1000 words)Essay
Perspective on Businesses and Cross-Cultural Mistakes
Different cultures and cultural grounds between an outstandingly diverse staff base bring about obstacles, difficulties and challenges. Cross cultural disparities patent in general expanses such as in behavior, protocols, norms, values, languages, non-verbal communications and group mechanics.
3 Pages(750 words)Essay
Cross Cultural Management
In an organization, there are people from different cultural backgrounds working together and, therefore, it has become important for the management to cope with these differences to make sure that the organization is able to achieve its objectives (Hofstede, 1984).
9 Pages(2250 words)Essay
Kinship and marriage from a cross-cultural perspective
The study presents a quick review of the history which suggests that initially focus was on defining structures and functions within the kinship however, the trends changed over the period of time. The social changes including the changes in the political as well as economic environment has redefined the overall structure of social relationships.
4 Pages(1000 words)Essay
s, practices, norms, ideas and believes that are acquired a result of past experiences of interactions with each other, compiled, stored and practiced by the people who are brought into close contact with other people on a regular basis. These past experiences and the social
6 Pages(1500 words)Essay
As a result, McDonalds came up with promoting new items on their menu that are customized to the habits and preferences of local customers (Barnes, 2007). The main drivers for McDonalds to develop new product menus were learning the need to
5 Pages(1250 words)Case Study
Let us find you another Essay on topic Cross-Cultural Perspective - McDonald's for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us