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Cross-Cultural Perspective - McDonald's - Essay Example

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CROSS-CULTURAL PERSPECTIVE – MCDONALD’S Name Cross-Cultural Perspective – McDonald’s McDonald’s is considered to be one of the largest international chains of fast food restaurants operating around the globe. It was initially found by Ray Kroc in 1955 when he bought the rights of a small hamburger chain of restaurants from Richard McDonald.” McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 64 million people in 117 countries each day…
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Cross-Cultural Perspective - McDonalds
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"Cross-Cultural Perspective - McDonald's"

Download file to see previous pages During recent years, the company faced severe competition the United States of America (considered to be the home market for the organization. This severe competition led the company to focus on revenue being gathered from international market. Internationally, fifty percent of the company’s retail outlets are franchised to local people of that particular market/country in which the company operates. Hence the main revenue generated is from Royalties, Rents, etc. McDonald’s has followed a brilliant strategy by focusing on the smallest of details within the international market. This includes McDonald’s focus towards social, religious and cross cultural issues that the company faces in all the different countries in which it operates. One of the major cultural issues that the company has faced over the years of its operation is the fact that it is hugely criticized for adversely affecting local customs of eating and lifestyle in the area in which it operates e.g. the replacement of traditional teahouses in Japan by American fast food franchises. The company has expanded so much that it can be found in more than 120 countries around the globe. Individuals find McDonald’s retail store very easily because of the increased number of retail stores within any particular city e.g. Rome has more than 33 McDonald’s retail stores and it is because of such reason that people may get tempted to try out the products offered by the restaurant because of abundant retail stores at every corner. People who might not be fond of such food may opt for it because of the cleanliness and the environment that the offer within their different restaurants. McDonald’s offers different products so as to suit the differing cultural and religious perspective e.g. Hamburgers are not offered in Muslim countries because of a Muslim religious restriction towards eating Pork. To cater to the demand of these Muslim customers, McDonald’s have setup outlets which offer food termed as “Halal”. In India, the scenario is totally different, the country is known for its vegetarian eating habit and it is because of this reason that the Indian market is served with totally different products such as the sandwich known as the “McAloo Tikki” (sandwich with a fried breaded potato and pea’s patty). These cross cultural differences do not restrict themselves to product only, the website being created for the different countries too have cross-cultural aspects addressed in them. The company has to focus on many ethical issues in order to maintain their standard of being a global organization. The company has taken many steps in order to prove to the world that the organization’s social responsibility towards the environment is properly dealt with. McDonald’s has completed a comprehensive sustainable land management commitment in order to ensure that the sustainability of the organization’s supply chain is maintained and improved. The company clearly shows that it cares for its customers and its environment by acquiring their unprocessed or minimally processed raw materials from legal and sustainable managed sources. McDonald’s care for the environment can be easily witnessed from their packaging ...Download file to see next pagesRead More
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