Nobody downloaded yet

McDonalds Marketing Strategy in the World - Assignment Example

Comments (1) Cite this document
Summary
McDonalds, specially known for Hamburgers and Big Mac items, is one of the world’s most famous brands. It is the dominating fast food restaurant chain in its industry, having the most frequent expansion rate…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
McDonalds Marketing Strategy in the World
Read TextPreview

Extract of sample "McDonalds Marketing Strategy in the World"

Download file to see previous pages It was established in 1955 in Illinois, USA. McDonalds has become one of the most successful restaurant chains and largest hamburger food chain in the world. After successful business in United States, it expanded its operation overseas by opening its first overseas outlet in Canada.” Currently, $6 billion McDonalds serves about 64 million international customers each day with more than 33000 franchises operating in 121 countries. After every three hours, a McDonalds franchise is opened somewhere in the world. The average expansion rate of Mc franchises is 2500 store per year (McDonalds 2011). General Globalization Perspective and Marketing Challenges Going global requires a firm to set certain strategies that earn it success around the world. The firm has to accommodate in its product or services the cultural, religious and social values of the region it operates in. Some firms or industries get more benefit from global markets than operating locally. Globalization provides to the firms the factor cost differences, by exploiting which they can become more profitable. It also encourages businesses to shift towards the low tariff charging countries where the cost of doing business is low and/or demand for certain products is high. And due to societal and cultural benefits, the companies have more chances to bring innovation into their products. The global expansion brings efficiency, flexibility and innovation in a firm’s production system (QuickMba 2010) The firms which go global develop certain strategies to efficiently capture the overseas markets and cope with potential problems they might face operating there. They also develop Marketing Strategies to position in minds of customers the positive, tempting and healthy image of their products. Marketing strategy of a firm intends to correct what the customers feel about the organization. It deals with positioning the unique features of the product in customers’ minds. When the product a company offers is not liked by or is against the local, cultural, religious or social values, the marketing of the product becomes a difficult task and most of the times the products are altered up to the desire of the local demand to be accepted easily. So a great care is taken while marketing in different countries. McDonalds Marketing Strategies McDonalds is one of the best known brands worldwide. McDonalds’ dynamic business strategies made it leading global foodservice retailer in international market. Due to sound global expansion strategies and effective management, McDonalds leads the fast food restaurant industry through out the world. McDonalds sales are three times ahead of its top competitors. What earned McDonalds such image is how it has created loyalty in its customers through its marketing strategies throughout the world. With the combination of sound fundamental practices and innovative marketing, McDonalds has created a unique value to customers (McDonald 2008) McDonalds operates in about 121 countries of the world. This expansion includes Europe, Japan, China, India, Russia and other substantial markets. The following discussion will contain the specific strategies McDonalds practiced in its substantial markets. McDonalds marketing strategies in UK UK has been a very significant market for McDonalds since its launch in 1974 there. McDonalds operates in UK with more than 1000 restaurants and has gained substantial fast food market share. McDonalds followed various policies to gain an edge in the market by shaping the brand as British as possible. Marketing the McDonalds, not just the products For McDonalds, primary marketing objective was not marketing the food. Rather it emphasized on ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“McDonalds Marketing Strategy in the World Assignment”, n.d.)
Retrieved from https://studentshare.org/business/1393157-international-business
(McDonalds Marketing Strategy in the World Assignment)
https://studentshare.org/business/1393157-international-business.
“McDonalds Marketing Strategy in the World Assignment”, n.d. https://studentshare.org/business/1393157-international-business.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
um
umurphy added comment 1 year ago
Student rated this paper as
I had an issue with a assignment types of works. All until I came across this website and this particular essay. Even though "McDonalds Marketing Strategy in the World" is far from my studies, the structure is so great that I use it all the time as an example for my own works.

CHECK THESE SAMPLES OF McDonalds Marketing Strategy in the World

McDonalds Marketing

...of a supplier would lead to a change in its menu. This factor allows the suppliers to have a high bargaining power. It continues to differentiate itself with suppliers and its customers (Rothaermel 2007). The distribution of its products is not any different from other companies. It operates a strategy of cost leadership. The chief investment strategist has a belief that they should entail the factor of product differentiation. They operate as if they are premium products to gain the market share. The McDonalds have a competitive advantage among other competitors because of their low costs (Pisano 2011). McDonalds offers some training to the store managers. The training...
4 Pages(1000 words)Essay

Global business marketing (Mcdonalds)

...? Marketing Marketing McDonald’s is one of the world’s largest fast food brands that are engaged in marketing their products in several countries. “Since it was founded in the USA in 1955, McDonald's has become one of the most famous companies in the world, running thousands of fast-food restaurants in dozens of countries and touching the lives of millions of people. This is the story behind McDonald's success” (Gilbert, Sara, 2011).  The company, with its exquisite variety of burgers, french-fries, ice creams and other fast food items, has been able to grasp the attention of youngsters and adults alike,...
3 Pages(750 words)Essay

McDonalds Business Strategy

...in the West, and these outlets offer novelty value in developing markets. Starbucks is committed to its aggressive growth strategy and this is likely to fuel growth around the world. In the future, a large number of chains will become equipped with technology that will allow better communication between servers and kitchen staff and therefore speed up cooking and service time, and reduce errors. Increased use of the internet and mobile phones will be beneficial to the consumer foodservice industry. It will enable companies to use the internet as a promotional tool, and allow customers to order take-away food by internet and WAP. MCDONALD'S STRATEGIC OPTIONS:...
38 Pages(9500 words)Essay

McDonalds Marketing Strategy

...of McDonald's local strategies. Such initiatives aim to strengthen the company brand name and earn support for further expansion (Dash, 2005). Existing business portfolio Today the McDonald's Corporation has interests in chains that address different market sectors. The company follows a concentrated diversification strategy by investing in food service businesses that are expected to create synergy with its core business. These include the Chipotle Mexican Grill, the Boston Market Corporation in US; and Pret A Manger in UK (Datamonitor Company Profile, 2005). In total, non-core business generates 6.7% of total revenues. Strengths...
13 Pages(3250 words)Case Study

World Vision's Marketing Strategy

...Running Head: Marketing to save lives World Vision's Marketing Strategy Marketing to save lives World Vision's Marketing Strategy [Writer's Name] [Institute's Name] Marketing to save lives: World Vision's Marketing Strategy Question number 4 Nash, (2000) says that there are two main groups of target audiences that are to be targeted by the World Vision and these are the ones including church people and the second group is the general New Zealand based audience. In both of these cases the marketing...
2 Pages(500 words)Case Study

McDonalds marketing

...McDonald's satisfaction strategies and initiatives and their impact on the market related variables Introduction McDonald'sinvariably brings to bear a diversity of experience and culture on the restaurant's customer base. McDonalds's worldwide operations are characterized by ever increasing uncertainty and competition. Against this backdrop it's essential to consider the extent to which the product and service quality has an impact on customers at its restaurants. As much as fast food restaurants are highly influenced by competitor behavior as an exogenous variable, the staff also affects the consumers' perception and behavior as an endogenous variable. This paradigm of...
10 Pages(2500 words)Case Study

Evaluate the strategy of Mcdonalds. (A company analysis) Marketing strategy

...as an industry leader, the golden arches are beginning to show evidence of tarnish. In this paper I will examine those variables which are impacting McDonald’s market position, growth and expansion. 2 Evaluate the Strategy of McDonalds By virtue of the fact that McDonalds has 30,000 locations world wide, the McDonalds customer can best be described as multi-generation and very diverse. The character of choice inherent of this grouping is the individual who...
12 Pages(3000 words)Essay

McDonalds Marketing Communications

...of personal sellings on relationships………………………………….21 Importance of the personal selling……………………………………………….21 Parts of the selling process………………………………………………………23 Conclusions………………………………………………………………………27 List of Figures……………………………………………………………………28 References……………………………………………………………………….29 Core task: McDonalds Marketing Communications Portfolio The sketched organization in this case study is McDonalds. McDonalds is known to the world as one of the biggest fast food retailer organizations. McDonalds is one of the biggest fast food chains all around the world. We will be seeing how McDonalds reaches...
24 Pages(6000 words)Essay

McDonalds Business Strategy

..., pastries and desserts, McCafè also serve Mochas, Lattes and Cappuccinos. (McCafè, 2008) Despite McDonald’s success as a fast-food restaurants, there has been a lot of debate as to whether or not McCafè could defeat Starbucks being the world’s biggest coffee retailer. In line with this matter, the researcher will identify and evaluate the possible alternative strategies that can be used in enabling McDonald’s venture on McCafè experience a substancial growth in the market. With the use of SWOT analysis and Porter’s Competitive Forces Model, the researcher will examine the business status of McCafè within the global coffee industry. Prior to the...
5 Pages(1250 words)Essay

Business Strategy of McDonalds

...1) The overall business strategy of McDonalds is based upon offering good quality products delivered through excellent services. satisfaction therefore is the key strategic alternative available to McDonalds to achieve competitive advantage. It has identified some important criteria such as cleanliness, product and service quality as well as the speed of delivery. By combining its resources with its core competencies, McDonalds has actually achieved a combination of strategic options which allows it to dominate the market in which it operates. What is also critical to understand that it has been able to leverage its business strategy through its employees? One of the key success principles for McDonalds is to offer its products... human...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic McDonalds Marketing Strategy in the World for FREE!

Contact Us