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Franchising is supposed to be the best option for expansion and revenue generation as it offers sustainable growth oriented business models without any cost incurred by the organisation. However, for the franchisee, it is very important to ensure that the brand image of the franchisor is retained and further developed. Such concern often raises conflicts between the two parties.
This paper will attempt to analyse issues related to franchising based on the case study of a franchising company. For this purpose, an organisation with franchising business model will be selected and its franchising related issues will be figured out. At first, a brief history of the organisation will be discussed to understand its business franchising model. Next, the issues underlying the franchising operations will be pointed out. For analysis and evaluation purpose, relevant data obtaining method will be discussed. Finally, the paper will conclude with some recommendations based on the analysis of the indentified issues.
For this project, the McDonald’s franchising business has been selected for case study. McDonald is a leading fast food retailer in the global fast food retail sector. It is operating in around 117 countries with nearly 32,000 local restaurants (McDonalds-a, 2010). In 1940, Dick and Mac McDonald opened a restaurant called ‘McDonald’s Bar-B-Que’ in California and later in 1948 it was named as McDonald’s. For the last 70 years, the giant food retailer has been operating its fast food business quite successfully (McDonalds-b, 2010). Satisfactory food quality and efficient services of McDonald has made it a brand image in the fast food service sector. For expansion purpose, the company had adapted franchising strategy in 1955 and at present, around 75% of its total restaurants are operated by independent franchisees. Currently,
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At the end recommendations are suggested to enable Topshop retain its market share and to ensure their continued success in the retail industry in future. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Industry at a glance 4 Financial performance 5 Effect of market orientation 6 Customer orientation 6 Competitor focus 7 Cross-functional coordination 7 Strategic positioning 8 Relationship marketing and customer loyalty 8 Store layout & location 9 Retail value chain 10 Global expansion 11 Information Technology 12 Conclusion 12 Recommendations 13 References 14 Introduction Topshop, launched in 1964 in the basement of a Peter Robinson department store, is a retailer of
Lai had visualized it as the best and the biggest world brand in the apparel retailing. Its mission was therefore clearly defined as to make people feel good and look great (Wirtz, 2007). Thus, people became its key focus area around which centred its products and services.
Hence, organisations today often form strategic alliances with their competitors so as to expand their market coverage. This paper will critically analyse the case ‘Morrisons acquires Safeway’ with intent to evaluate the potentiality of the planned acquisition.
A franchise is advisable since it allows the individual to carry out legalized commercial activities on behalf of the firm. The advantages associated with a franchise business are the limited liability concept of an investment. This paper will attempt to analyze John career development in franchise industry mechanism and critically providing background knowledge on how John should act as a new Vice President of Quizno’s Toasted Sub Sandwiches.
Since that time Domino's Pizza Company became one of the leading fast food delivery companies in the world: "We have been delivering quality, affordable pizza to our customers since 1960 when brothers Thomas and James Monaghan borrowed $900 and purchased a small pizza store in Ypsilanti, Michigan.Since that time, our store count and geographic reach have grown substantially" (7). Domino's Pizza combines some methods of international expansion and development, but there are some most effective ones which provide the best penetration to the international markets.
A franchise can be defined as an accord or a permit between two lawfully independent parties which present: an individual or a group of individuals the right to market a product or service using the ,brand name of another business ,the right to market a product or service ,using the working methods of the other brand name ,the obligation to pay the brand name fees for these rights , the franchisor the obligation to provide rights and support to franchisee1.
In addition, the business has maintained a loyalty of its customer base. The main food for sale includes fries and soda drinks. Additionally, the restaurant sells burgers and other meat product modification for instant consumption. The shop
As such, the standard fare is of course Chinese cuisine; offered at a bit of an upscale price and location; at least as compared to many other low-cost leaders within the market. Due to the several locations, the firm is able to serve a much
6 Pages(1500 words)Case Study
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