We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

BMKT611 Retailing Final Assignment - Essay Example

Comments (1) Cite this document
Retail Competition: A Comparative Study of In-Store Strategies of Primark and Forever 21 Introduction Fierce competition in the market for consumer goods is fuelled by consumers with different preferences and “heightened expectations” together with technology that enables the more effective distribution of goods and services (Fox & Sethuraman, 2010, p…
Download full paperFile format: .doc, available for editing
Polish This Essay96.1% of users find it useful
BMKT611 Retailing Final Assignment
Read TextPreview

Extract of sample
"BMKT611 Retailing Final Assignment"

Download file to see previous pages 3). Complicating matters, retailers are not only confronting the changing dynamics of the modern retail market, but are also confronting the economic challenges effecting consumer spending practices since the global financial crisis of 2009. Consumers have demonstrated a habit of unpredictable and frugal spending habits. Retailers are also affected in that they are increasingly confronting the challenges posed by increased fuel prices as well as inflation so that retailers are now concerned about reducing costs. In the meantime, retailers have to find innovative ways of remaining competitive (Mansoor & Jalal, 2011, p. 104). A review of the literature informs that in-store strategies continue to be a method by which retailers seek to differentiate their products and services from the competition. An emerging trend is a propensity to ensure that customers have an exciting and entertaining experience and consumers also expect convenience, options in merchandise at the right place, the right time and “at the right price” (Carpenter, Moore, & Fairhurst, 2005, p. 43). This report conducts a comparative analysis of the in-store strategies employed Primark and Forever 21in the UK. ...
A SWOT analysis is conducted on each store with a view to identifying and analysing the weaknesses and strengths of the in-store strategies used. A Review of the Literature The forces of globalisation together with the ease with which new entrants can join the apparels’ industry have rendered apparels’ retailing a highly competitive market. Research studies indicate that the popular pricing strategy of the 1970s is no longer suitable for ensuring retailer’s competitive edge. More and more, consumers are committed to quality and competing in terms of sales lowers profit margins, compromises consumer loyalty, and increases “product imitation” (Bruer, Cassil, & Jones, 2005, p.1). The changing dynamics of the retail market is such that consumers are more informed and have far more choices than previously. As a result, retailers have experienced a shift in bargaining controls toward consumers. Facilitated by information technology, lowered barriers to trade, consumers are increasingly aware of competitive products and will exhibit loyalty toward retailers that have the ability to excite and entertain them. In the meantime, consumers’ preferences and needs have “become more fragmented,” and more “difficult to understand and predict” (Kilduff, 2001, p. 2). A study conducted by Carre, Tilly and Holgate (2010) in two fiercely competitive retail markets in the US (food and electronics) demonstrate that a number of factors influence in-store strategies in the retail market. The study involved 16 case studies (8 in food and 8 in electronics) and involved 195 interviews with managers in human resources and operations. Research findings indicate that competitive strategies include increasing service, improving both ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 words”, n.d.)
BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 words. Retrieved from https://studentshare.org/management/1403573-bmkt611-retailing-final-assignment
(BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 Words)
BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 Words. https://studentshare.org/management/1403573-bmkt611-retailing-final-assignment.
“BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 Words”, n.d. https://studentshare.org/management/1403573-bmkt611-retailing-final-assignment.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
kuhnlucinda added comment 1 month ago
Student rated this paper as
The topic of "BMKT611 Retailing Final Assignment" was hard to find. I spent too much time to find it. Here at StudentShare, I got the most decent example. Many thanks!
Retailing Final
Answer: There are two most obvious sustainable competitive advantages of Aldi and these include efficient store operations and growing global network of limited assortment stores. These two advantages are primarily included as two of the general sources of competitive advantages in retail such as customer service and location.
9 Pages(2250 words)Essay
Final Writing Assignment
Michael Scheuer, conducted by Harry Kreisler, discussed diverse topics on US Foreign Policy and the Terrorist Threat. From among the topics discussed, one of the most striking remarks mentioned by Scheuer was while explaining the terrorist attack during September 11, 2011; he noted that only in America can America not defend itself.
2 Pages(500 words)Essay
erms of grocery retail segment (Tesco, 2012). This statement can be further explained, as the changing structure mainly includes the dominance of trading and retailing firms (Wrigley, 2010). With reference to the international market scenario, grocery retailers have appeared as one of the dominant players within the food chain that includes the major part of the world.
16 Pages(4000 words)Assignment
Consumers have not only become affluent, but judicious and mobile. As a result, retailers have responded to the needs and requirements by offering an array of formats in the city centres as well as out of town locales.
21 Pages(5250 words)Essay
It is one of the largest hypermarkets of Doha, Qatar that has more than 90 stores across 18 countries with more than 435,000 shoppers per day (LuLu). It has been able to maintain its niche
2 Pages(500 words)Essay
Final Assignment
Again, it specifies the network involved hence, the terminal used. This combination provide, heating humidity and cooling effect. In this study, the energy conservation opportunities will base on the following factors; solar panel, green
4 Pages(1000 words)Assignment
Final Portfolio Assignment
The introductory or first paragraph has a function of taking the attention of the reader. This is because, one would like to discover what happened after the father hitting the child and
2 Pages(500 words)Essay
Retailing and Wholesaling - Marketing assignment
In this paper, we shall discuss two of these intermediaries namely wholesalers and retailers and how they are crucial members of the distribution channel. According to Bane, L E and Kurtz, D L (406), a wholesaler is a
3 Pages(750 words)Essay
Final assignment
China is one area that is falling to this current trend in its loss of quality farmland. Unfortunately, if the region goes on without getting the right and necessary tools to raise awareness, the entire region might continue to suffer the decrease in size of
5 Pages(1250 words)Essay
Final Assignment
Forms of non-state actors include non-governmental organizations, multinationals, as well as violent groups like Al Qaeda. Terrorism is one of the most controversial issues in the world; however, despite its global publicity, there is no concrete and
2 Pages(500 words)Essay
Let us find you another Essay on topic BMKT611 Retailing Final Assignment for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us