Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

BMKT611 Retailing Final Assignment - Essay Example

Comments (1) Cite this document
Retail Competition: A Comparative Study of In-Store Strategies of Primark and Forever 21 Introduction Fierce competition in the market for consumer goods is fuelled by consumers with different preferences and “heightened expectations” together with technology that enables the more effective distribution of goods and services (Fox & Sethuraman, 2010, p…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
BMKT611 Retailing Final Assignment
Read TextPreview

Extract of sample "BMKT611 Retailing Final Assignment"

Download file to see previous pages 3). Complicating matters, retailers are not only confronting the changing dynamics of the modern retail market, but are also confronting the economic challenges effecting consumer spending practices since the global financial crisis of 2009. Consumers have demonstrated a habit of unpredictable and frugal spending habits. Retailers are also affected in that they are increasingly confronting the challenges posed by increased fuel prices as well as inflation so that retailers are now concerned about reducing costs. In the meantime, retailers have to find innovative ways of remaining competitive (Mansoor & Jalal, 2011, p. 104). A review of the literature informs that in-store strategies continue to be a method by which retailers seek to differentiate their products and services from the competition. An emerging trend is a propensity to ensure that customers have an exciting and entertaining experience and consumers also expect convenience, options in merchandise at the right place, the right time and “at the right price” (Carpenter, Moore, & Fairhurst, 2005, p. 43). This report conducts a comparative analysis of the in-store strategies employed Primark and Forever 21in the UK. ...
A SWOT analysis is conducted on each store with a view to identifying and analysing the weaknesses and strengths of the in-store strategies used. A Review of the Literature The forces of globalisation together with the ease with which new entrants can join the apparels’ industry have rendered apparels’ retailing a highly competitive market. Research studies indicate that the popular pricing strategy of the 1970s is no longer suitable for ensuring retailer’s competitive edge. More and more, consumers are committed to quality and competing in terms of sales lowers profit margins, compromises consumer loyalty, and increases “product imitation” (Bruer, Cassil, & Jones, 2005, p.1). The changing dynamics of the retail market is such that consumers are more informed and have far more choices than previously. As a result, retailers have experienced a shift in bargaining controls toward consumers. Facilitated by information technology, lowered barriers to trade, consumers are increasingly aware of competitive products and will exhibit loyalty toward retailers that have the ability to excite and entertain them. In the meantime, consumers’ preferences and needs have “become more fragmented,” and more “difficult to understand and predict” (Kilduff, 2001, p. 2). A study conducted by Carre, Tilly and Holgate (2010) in two fiercely competitive retail markets in the US (food and electronics) demonstrate that a number of factors influence in-store strategies in the retail market. The study involved 16 case studies (8 in food and 8 in electronics) and involved 195 interviews with managers in human resources and operations. Research findings indicate that competitive strategies include increasing service, improving both ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 words”, n.d.)
BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 words. Retrieved from
(BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 Words)
BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 Words.
“BMKT611 Retailing Final Assignment Essay Example | Topics and Well Written Essays - 4500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
kuhnlucinda added comment 1 year ago
Student rated this paper as
The topic of "BMKT611 Retailing Final Assignment" was hard to find. I spent too much time to find it. Here at StudentShare, I got the most decent example. Many thanks!

CHECK THESE SAMPLES OF BMKT611 Retailing Final Assignment

MKT3018 E-retailing

.... And finally, a business deal is performed and sales are made. There is positive association between demographics, individual personality and behaviour towards online shopping. It has been found that a person who follows an agitated lifestyle and is more time constrained prefers to purchase from internet more regularly. The knowledge about internet, income level and education level are also strong interpreter of online shopping trend among consumer (Li & Zhang, 2002). Customer Relationship Management (CRM) and Data Mining In order to differentiate in the e–retailing industry, a business must provide more comparison than to mere purchasing and selling activities. In e–commerce, the data is massive as it...
12 Pages(3000 words)Assignment


...?E-RETAILING By Table of Contents Introduction E-tailing (Electronic Retailing) is the process of selling of retail products or services using the internet. Historically, the idea of electronic retailing was emerged in internet debates in 1995. Additionally, this idea appeared approximately predictable accumulation to e-business, e-mail and e-commerce. In addition, it is identical to the business-to-consumer (B2C) transaction. However, the e-tailing framework started to work for a number of large-level corporations and smaller entrepreneurs in 1997 when Dell Computer Business stated that they have attained multimillion dollar orders through their website. In the same way,...
12 Pages(3000 words)Assignment


...?After my first visit to Charles Cadman Elementary School, my second observation was to Phoebe Hearst Elementary, in San Diego, CA. While the programat Cadman is a preschool program, this is an afterschool program. The program here is also sponsored by the SAY San Diego agency and runs from 15 minutes after school [2:30 on normal days and 12:30 on minimum days] to 6:00 in the evening. In contrast to the Cadman program, the program at Phoebe does not have any requirements with regards to minimum hours or days of attendance. Hence, participation can fluctuate over a period of time. The program has a total of 90 children and usually around 85 show up at roll call. These children are aged from kindergarten to the fifth grade... my first visit to...
5 Pages(1250 words)Assignment

Retailing in India

...? Retailing in India Contents Introduction 3 Literature Review 4 Methodology 5 Findings & Analysis 5 Conclusion 8 Reference 10 Introduction The retail sector of India is one of the pillars of the economy and nearly accounts for about 14% to 15% of the GDP. The retail market of India is thus estimated to be US$450billion and is also counted among the top five retail markets globally. India is the fastest growing market and accounts for about 1.2billion people. Indian retail is expected to grow by 25% annually and modern retailing is expected to be about US$175-200 billion by the year 2016. The food retail industry tends to...
5 Pages(1250 words)Assignment


.... Store Environment, Emotions and Approach Behaviour: Applying Environmental Aesthetics to Retailing. Tel-Aviv University. [Online] Available at: [Accessed May 24, 2013]. Hansen, T. & et. al., 2006. Consumers’ Emotions, Cognition and Approach/Avoidance Behavior In Relation To Scented Food Products. Copenhagen Business School. [Online] Available at: [Accessed May 24, 2013]. Hines, T. & Bruce, M., 2007. Fashion Marketing Contemporary Issues. Butterworth-Heinemann, pp. 1-315. Irish Food Board, 2011. An Overview of the UK Grocery...
16 Pages(4000 words)Assignment


... History and Political Science Q Citizenship is the of character of an individual with regard to the functions of a citizen. This is the best definition because it encompasses the possession of rights and privileges of a citizen. Q 2. The factors which influence the socialization of citizens in politics include mass media, religion, education, age, race, environment and family. The media can easily influence a person’s political inclination depending on personal beliefs and dogma. The power of media, as a source of credibility, is a tool of political persuasion. The linkage between politics and media has not been explored extensively with a little research connecting the two. It is important to research on the extent... History and Political...
7 Pages(1750 words)Assignment


... Solution to Question One Consumer behavior in the purchase of mobile phones is influenced majorly by personal factors. Personal factors include the personality of the customer, their lifestyle and their motives. For example prominent people and celebrities choose phones that identify them with the social class. They purchase the brands of phones that can be associated with the people they are in the society. One does not expect millionaire or a pop star to have the same phone as a normal social worker. Frozen dinner is influenced by personal factors. Frozen foods are normally instant and ready to cook. Consumers who purchase these foods often have tight schedules that cannot allow them to be preparing food at any time. People... Solution to...
2 Pages(500 words)Assignment


2 Pages(500 words)Essay


...HHC Final Exam HHC Final Exam What is the purpose of the Canadian Charter of Rights and Freedoms? Apply your discussion to a health care setting. The Canadian Charter of Rights and Freedoms is one a piece of the Canadian Constitution. The Constitution is a situated of laws holding the fundamental leads about how our nation works. Case in point, it holds the forces of the national government and those of the common governments in Canada. Taking into account the medicinal services setting, with its passage into energy in April, 1982, the Canadian Charter of Rights and Freedoms1 has had a huge effect on numerous parts of Canadian life. The Charter is by and large seen as drawing upon a nineteenth century...
6 Pages(1500 words)Assignment


1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic BMKT611 Retailing Final Assignment for FREE!

Contact Us