The fast fashion retail sector in the UK with reference to two value-fashion specialists, T.K. Maxx and Primark - Essay Example

Comments (1) Cite this document
Summary
This report looks at the fast fashion retail sector in the UK with specific reference to two rapidly growing value-fashion specialists, T.K. Maxx and Primark. The report seeks to compare the strategy of T.K. Maxx and Primark as they compete in the same market sector and segment. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
The fast fashion retail sector in the UK with reference to two value-fashion specialists, T.K. Maxx and Primark
Read TextPreview

Extract of sample "The fast fashion retail sector in the UK with reference to two value-fashion specialists, T.K. Maxx and Primark"

Download file to see previous pages The selected companies are T.K. Maxx and Primark, two value-fashion retailers that have larger presence in the UK. Both T.K. Maxx and Primark are held by larger holding companies, TJX Companies and Associated British Foods, respectively. The report begins by giving descriptions of these two companies, their target markets and profitability. To pace the report in context, we next evaluate the macro-environment using PESTEL (Political, Economic, Social, Technological, Environmental and Legal) approach. After that, we look at the competitive environment using Porter’s five forces analysis. The report is then concluded with an analysis of the core strategies deployed by these two firms as well as the challenges that emanate. 2.0. Company descriptions 2.1. Primark Primark Stores Limited is a retailer of affordable fashion that has 232 stores as at December 10, 2011, in the United Kingdom and Ireland, Spain, Germany, Belgium, Portugal and the Netherlands (Primark, 2011). It is part of Associated British Foods (ABF), a diversified international food, ingredients and retail group. Primark contributed 28% of ABF’s total group revenue in 2011 which was 13% greater than 2010s figures (Associated British Foods, 2011). In 2010 Primark was UK’s largest clothing retailer with sales of ?3,043m, closely followed by ASDA and Marks & Spencer (Shields, 2010). The company sources its apparel mainly from manufacturing units in China, India, Turkey and Bangladesh, but also sources from other countries as well. Its target market is the fashion-conscious under 35s and its positioning is to offer the best value on the high street. Primark sells a range of fashion items that includes...
This report seeks to compare the strategy of two retailers with a UK presence competing in the same market sector and segment. The selected companies are T.K. Maxx and Primark, two value-fashion retailers that have larger presence in the UK. Both T.K. Maxx and Primark are held by larger holding companies, TJX Companies and Associated British Foods, respectively. The report begins by giving descriptions of these two companies, their target markets and profitability. To pace the report in context, we next evaluate the macro-environment using PESTEL approach. After that, we look at the competitive environment using Porter’s five forces analysis. The report is then concluded with an analysis of the core strategies deployed by these two firms as well as the challenges that emanate. The fast fashion industry has been turned on its head by the emergence of value-retailers such as Primark and T.K. Maxx. Primark has utilized its lean and efficient supply chain, limited operation costs and store location and size to create its competitive advantage in the sector. On the other hand, T.K. Maxx has exploited the strategies of opportunistic buying, pricing and flexible business model as its competitive advantage. Neither company has fully exploited online retailing as an alternative business model despite its steady growth in the UK. Also, the companies are overly reliant on the UK market for bulk of their sales and profits whereas they could exploit the larger European Union to increase their profitability. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The fast fashion retail sector in the UK with reference to two Essay”, n.d.)
Retrieved from https://studentshare.org/business/1393767-module-retailing-report
(The Fast Fashion Retail Sector in the UK With Reference to Two Essay)
https://studentshare.org/business/1393767-module-retailing-report.
“The Fast Fashion Retail Sector in the UK With Reference to Two Essay”, n.d. https://studentshare.org/business/1393767-module-retailing-report.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ys
ystracke added comment 7 months ago
Student rated this paper as
The topic of "The fast fashion retail sector in the UK with reference to two value-fashion specialists, T.K. Maxx and Primark" was impossible to find. I spent countless hours to find it. Here at StudentShare, I got the most decent example. Many thanks!

CHECK THESE SAMPLES OF The fast fashion retail sector in the UK with reference to two value-fashion specialists, T.K. Maxx and Primark

Zara IT for Fast fashion

...in the market to ensure its IT is current. References Caro, F and Gallien, J 2010, ‘Inventory Management of a Fast Fashion Retail Network,’ Operations Research, 58, 2, pp. 257-273. Caro, F, Gallien, J, Diaz M, Garcia, J, Corredoira, JM, Montes, M, and Ramos, JA 2010, ‘Zara Uses Operations research to Reengineer its Global Process,’ Interfaces, 40, 1, pp. 71-84. Christopher, M and Towill, D 2001, ‘An Integrated Model for the Design of Agile Supply Chains,’ International Journal of Physical Distribution & Logistics Management, 13, 4, pp. 235-246 Lu, Y and Ramamurthy, K 2011, ‘Understanding the Link between Information Technology Capability and...
4 Pages(1000 words)Essay

Fashion Retail Marketing

...? Fashion Retail Marketing Contents Contents 2 Executive Summary 3 Brand Value, Strategy and CSR 3 Product Range and Positioning 7 Macro and Micro Environment Analysis 9 PEST Analysis 9 Value Chain Analysis 12 Future Challenges and Opportunities 15 Conclusions and Recommendations 16 References 19 Appendix: Self Reflection 21 Executive Summary Fashion retailing is a global enterprise. As the consumer demands are ever changing, this industry has also constantly evolved over the years. Emergence of new entrants and constant innovation by the existing firms in this industry has induced tough competition. Companies are now...
16 Pages(4000 words)Essay

Fashion Retail Research Levis

...Fashion Retail Research - Levi's [Type Here] Here] Here] [Type Here] Table of Contents Table of Contents 2 Bibliography 8 Brand Profile Levi is world famous denim jeans brand, owned by Levi Strauss & Co. (LS&CO) founded in 1853. It is a privately held company formed by Levi Strauss and now by his family. Levi's jeans was started to produce in 1873 and is called the original and authentic jeans (www.levistrauss.com). It has a wide range of products which caters to different sort of people. It caters to men, women and children worldwide. Indirect competitor is even companies like Armani, and direct competitors are companies like The Gap. SWOT Analysis Levi is a very...
4 Pages(1000 words)Case Study

Zara's success for fast fashion

...Zara’s success for fast fashion Introduction Zara, the flagship brand of Inditex, a holding company located in Spain, has in a very short time become the second largest clothing retailer with 2692 stores in 62 countries worldwide as at January 2006. It has developed its own unique but effective practices and has been acclaimed as the most innovative and devastating retailer in the world (CNN, 2001). They have conquered the world of fashion using a low-cost approach (Heyden, 2007). The apparel industry involves a whole range of activities like designing, manufacturing, distribution and marketing the products. The apparel industry is also marked by demand...
7 Pages(1750 words)Essay

UK Retail Banking Sector

...UK Retail Banking Sector To analyze the retail sector in a service industry, we will look at the retail sector of the banking industry in UK. Bankingindustry in UKRetail banking sector is an important segment of the UK’s economy. The main retail banks together provide over 125m accounts in UK (economicshelp 2008). The banks provide banking services to 95% of UK’s population (economicshelp 2008). Thus, the retail banking sector has a huge market in the British economy. This can be seen from the fact that “banks and financial services sector together provide 25% of the total corporation tax to the British government” (economicshelp 2008). The sector contributes 6.8% of the total output of the GDP. However, the banking industry... . We will...
14 Pages(3500 words)Essay

Zara - IT for Fast Fashion

...office despite the vast business units required to encode the data spreading in more than 1500 units globally. Failure to replace the system for a modernized system may injure the company’s profitability and draw competition (Mcafee, Dessain, V. and Sjoman, 2007). Conclusions Zara Company preserves a profitable market share through strategic plans implemented to ensure clarification of the global market opportunities. Because of the strategic approaches to the market6ibng variables, the company depicts a competitive advantage in the low priced global marketing niche of feminine garments (Torun, 2007). Therefore, a company should employ all factors of production and ensure effective communication throughout the marketing...
4 Pages(1000 words)Case Study

Fashion, Retail and Advertising

...retailer of any commodity, one can set a monopoly price as the rest prepare to enter the market and force the business to adopt competitive pricing (Bagwell, 2008). Conclusion As the fashion industry in the 2000s experienced its own revolutions, the advertising sector evolved right along with it. As such, there are endless opportunities for retailers in the markets for their products. They can advertise their goods by numerous means, for example, through television, which has remained a timeless means of advertising. In addition to this is the use of magazines, also guaranteed to reach a wide client base, depending how widely the target audience reads. The inception...
8 Pages(2000 words)Essay

FAST FASHION IN USA

.... As such, Mexicans are equally benefiting from the venture whereas Americans are barely benefiting from the Korean fashion industry in America. Likewise, organization such as Forever 21 which are setting up factories in countries such as China, Korea or Philippines to reduce operational costs which contributes to the increase of the unemployment crisis in the country today. ReferencesFashion Workshop. (2011). Good Housekeeping, 252(11), 77. Ho, S. (April 29, 2009). Forever 21 Fortune. Retrieved on April 6, 2014 from http://www.forbes.com/2009/04/29/billionaire-retail-forever21-korea-rich-09-wealth.html McGregor, J. (2008). TJX: Dressed To Kill For the Downturn....
4 Pages(1000 words)Essay

Fashion Retail in the UK

...to information that is given to them by the retailers and on the trends in the industry (Kin, 2012, 30). The retailers are best placed to understand the needs of the customers since they get in close contact with them. Zara Company can thus experiment and respond accordingly to the events in the industry as they happen. References Botten, N., 2005. Management Accounting – Business Strategy. 6th ed. UK: CIMA Publishing. Gohnson, J. & Scholes, K., 2002. Exploring Corporate Strategy. 6 ed. New Jersey: Prentice Hall. Hambrick, D. C., 2005. Toward an Empirical Prioritization of Contingency Variables for Business Strategy. Academy of Management Journal,...
4 Pages(1000 words)Essay

Fast Fashion

..., it plays an important role in Fast Fashion business model (Caro & Mart´ınez-de-Alb´eniz, 2014).. a map illustrating all of the countries where Zara stores operate, as well as its distribution hubs, and use arrows or other visual elements to speculate how Inditex transports its clothing to all of its stores within a 2 week time period. a) Zara Distributor Hubs Worldwide b) Zara Retail Stores worldwide Zara supply chain management Works Cited Caro, F., &Mart´ınez-de-Alb´eniz, V. 2014. Fast Fashion: Business Model Overview and Research Opportunities. http://webprofesores.iese.edu/. Retrieved 12 October 2015, from...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The fast fashion retail sector in the UK with reference to two value-fashion specialists, T.K. Maxx and Primark for FREE!

Contact Us