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Business to Business Marketing - Assignment Example

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This paper investigates changes that TCL should make to their Marketing Mix in order to remain competitive within the marketing and advertising sector and the extent to which B2B relationship variables and business networks are likely to be important to TCL…
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Business to Business Marketing
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Download file to see previous pages Being based in Cambridge, TCL effectively meets the needs of the small and large enterprises around the town. However, as a result of the decreased revenue due to the economic downturn, some of the clients who are outside Cambridge may opt to cut on their traveling expenses. In this regard, it is essential for David and Angela to open more branches in cities such as Birmingham, Manchester, Newcastle, and Liverpool. In this way, TCL will reduce the costs incurred by its clients while traveling to Cambridge. It is also essential for the company to centralize its operations by ensuring that the Designers and Account Executives work in an established office. In this way, the company management will effectively monitor the performance of its employees. In addition, the TCL Company will emulate the culture of teamwork that is vital for the sustainable growth of any organization. Currently, TCL adopts word-of-mouth as its primary promotion strategy. Even though this strategy has resulted in an increased number of customers, the current economic climate may negatively affect this strategy. This is based on the fact that some of the clients may lack financial ability to emulate the services offered by TCL thus making it difficult to communicate the significance of the services to other potential clients. This means that even though TCL has significantly relied on word-of-mouth in its promotion, the company should adopt social media to promote its products. In this way, it will effectively attract new customers especially those who regularly use social media during their buying process. In addition, the company should improve its website by allocating at least 15% of its revenue to ensure that it can easily communicate with its clients regardless of where they are located. It is also vital for TCL to collaborate with its clients in sponsoring social and cultural events in cities such as Bristol, Portsmouth among others. During such occasions, the company should fix banners that depict all the services it offers and their prices. ...Download file to see next pagesRead More
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