Business to Business Marketing - Assignment Example

Comments (0) Cite this document
Summary
This paper investigates changes that TCL should make to their Marketing Mix in order to remain competitive within the marketing and advertising sector and the extent to which B2B relationship variables and business networks are likely to be important to TCL…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Business to Business Marketing
Read TextPreview

Extract of sample "Business to Business Marketing"

Download file to see previous pages Being based in Cambridge, TCL effectively meets the needs of the small and large enterprises around the town. However, as a result of the decreased revenue due to the economic downturn, some of the clients who are outside Cambridge may opt to cut on their traveling expenses. In this regard, it is essential for David and Angela to open more branches in cities such as Birmingham, Manchester, Newcastle, and Liverpool. In this way, TCL will reduce the costs incurred by its clients while traveling to Cambridge. It is also essential for the company to centralize its operations by ensuring that the Designers and Account Executives work in an established office. In this way, the company management will effectively monitor the performance of its employees. In addition, the TCL Company will emulate the culture of teamwork that is vital for the sustainable growth of any organization. Currently, TCL adopts word-of-mouth as its primary promotion strategy. Even though this strategy has resulted in an increased number of customers, the current economic climate may negatively affect this strategy. This is based on the fact that some of the clients may lack financial ability to emulate the services offered by TCL thus making it difficult to communicate the significance of the services to other potential clients. This means that even though TCL has significantly relied on word-of-mouth in its promotion, the company should adopt social media to promote its products. In this way, it will effectively attract new customers especially those who regularly use social media during their buying process. In addition, the company should improve its website by allocating at least 15% of its revenue to ensure that it can easily communicate with its clients regardless of where they are located. It is also vital for TCL to collaborate with its clients in sponsoring social and cultural events in cities such as Bristol, Portsmouth among others. During such occasions, the company should fix banners that depict all the services it offers and their prices. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 words - 3”, n.d.)
Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 words - 3. Retrieved from https://studentshare.org/business/1594929-business-to-business-marketing
(Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 Words - 3)
Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 Words - 3. https://studentshare.org/business/1594929-business-to-business-marketing.
“Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 Words - 3”, n.d. https://studentshare.org/business/1594929-business-to-business-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business to Business Marketing

Business to Business Marketing

...? Business To Business Marketing Introduction Business to Business, also popularly known as B2B, basically refers to the commercial transactions between two organizations. Business to Business marketing is concerned about selling or purchasing of goods or services with a motive to support the operations of other firm or to support production of other firms’ products or even for resale purposes. It is worth mentioning here that an organization which is involved in Business to Business operation produces goods that is further used as the raw materials or helps the other...
4 Pages(1000 words)Term Paper

Business to Business Marketing

...? Business to Business Marketing Table of Content Answer1 3 A)Advantages and Disadvantages of trading block 3 Advantage 3 Disadvantage 4 B)Influence of trading bloc in B2B business 4 Answer2 5 A)Concept of added value in B2B market 5 B)Difference of B2B market and B2C market 7 C)Example of B2B and B2C market 9 Answer3 10 Difference of pricing strategy in B2B and B2C market 10 Supplier are the price makers in geographic market segmentation 12 Referencing 13 Answer1 A) Advantages and Disadvantages of trading block Advantage A trade block represents a group of countries who...
13 Pages(3250 words)Essay

Business to Business Marketing

...?BUSINESS TO BUSINESS MARKETING Table of Contents Introduction 3 2.Marketing Mix 3 2.1Product Strategy 4 2.2Pricing Strategy 5 2.3Promotion Strategy 5 2.4Place or Distribution Strategy 6 3.Relationship Variables and Business Networks 6 3.1Importance of Relationship Variables 7 3.2Importance of Business Networks 8 4.Structuring the Sales Force 9 5.Conclusion 12 References 12 Bibliography 15 1. Introduction Triangle Creative Limited (TCL) is a service based company situated at Cambridge. It is a small business firm having a limited workforce. It is engaged in the business of providing services for its clients like media services, advertisement and marketing services. The company has a good reputation in the market and is well known... for the...
10 Pages(2500 words)Essay

Business to business marketing

...?Running Head: Business-to-Business Marketing Business-to-Business Marketing [Institute’s Business-to-Business Marketing MARKETING COMMUNICATION TOOLS The business world employs a diverse range of marketing tools to promote their company and products and now this section will include discussion of a few to allow CCS to select the best out of them. These may include use of websites, brochures, and mailing (Armstrong & Kotler, pp. 23-29, 2008). The basic aim of using these marketing techniques is to achieve higher and higher sales, thus, making it all the more important for company’s success. This also emphasizes the importance of communication techniques, so much, so that the researches show that a good product can miserably fail... that can...
12 Pages(3000 words)Essay

Bussiness plan

4 Pages(1000 words)Research Paper

Business to business marketing

...? BUSINESS TO BUSINESS MARKETING Table of Contents Introduction 3 The Sales Force and Value creation 4 Retention Engagement Theory (RET) 5 Service Dominant Logic 5 Construal-level theory 6 Cultural models of value perception and experiences 6 Conclusion 11 References 13 Introduction Business is an integral part of life since it ensures that customers obtain the services and products they want and need. To diversify the means of ensuring that they can be able to provide the goods and services that are not within their reach so as to retain their customers, businesses had to device ways to meet their objectives and goals, thus business to business marketing emerged as a classic method to meet this. Blocker et al., (2012) asserts... that the...
11 Pages(2750 words)Essay

Business to Business Marketing

...off season sales and special discounts. These are strategies already being followed successfully by K Mart and have to be kept up. Other than this, they can have a visitor drop box in which visitors and customers can drop their visiting cards. Through these business cards a database can be compiled and email shots can be taken out every now and then to announce new deals or new arrivals. Likewise, the cell numbers can be collected the SMS marketing can also be carried out to announce any deals and discounts. On the counter, small giveaways can be given like maybe candies and stuffed toys for kids to remind them of their shopping experience at K Mart. Industrial Customer: Industrial customers are the...
9 Pages(2250 words)Case Study

Business-to-Business Marketing

...SID: COMPANY OF REPORT Contents 0 Business to business Marketing…………………………………………………………….4 2.0 Introduction: 4 2.0 Marketing communication tools:  4 2.6 Conclusion: 6 Introduction: 7 3.3 Conclusion: 10 Introduction: 10 4.0 Relationship variables and business networks 11 5.0 Conclusion 14 Bibliography 15 Business to business relationships, 2000, retrieved on May 2, 2011, from http://www.dobney.com/Knowledge/customer_relationships_b2b.htm 15 ‘Choose and manage an advertising agency’, n.d. retrieved on May 2, 2011, from http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073791718&type=RESOURCES 15 Debra, 2007,...
11 Pages(2750 words)Case Study

Business to Business Marketing

...Business to Business Marketing Table of Contents 0 Introduction 3 2.0 Sales Force System 3 2 Organizing the sales force system 3 2.2 Suitable Sales force management system-Incremental Method 4 2.3 Suitability/benefits of Sales force management system 5 3.0 Relationship variables and business networks 7 3.1 Relationship variable in B2B 7 3.2 Effectiveness 7 3.3 Sustainability of relationship 8 3.4 Integration with customer loyalty 8 4.0 Difference between B2B and B2C 9 4.3 Advantages and Disadvantages of B2B and B2C to SPSL 11 4.3.1 Advantages of B2B 11 4.3.2 Disadvantages of B2B 12 4.3.3 Advantages of B2C 13 4.3.4 Disadvantages of B2B 13 References 15 To:...
13 Pages(3250 words)Essay

Business to business marketing

...Business to business Business to business marketing It’s a mode of marketing whereby an organization markets its goods and services to other organizations. The transactions are normally carried out between two or more organizations. It could be either between a retail organization and a wholesaler or between a manufacturer and a wholesaler (Coe, 2003). The volumes that are normally transacted in B2B are usually higher as compared to those involved in other forms of transactions. The buying behavior of organizations is normally different from that of individuals. As a result the strategies applied in...
1 Pages(250 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Business to Business Marketing for FREE!

Contact Us