Job satisfaction for MacDonald fast food restaurant (McDonald’s Logo) Introduction McDonald's is the largest chain of fast food restaurants, in the world at present. Operating in more than 100 countries, McDonald's is serving millions of customers all over the world…
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Hamburgers, cheeseburgers, chicken, French fries, soft drinks, milkshakes and desserts are some of the items sold by McDonald's. Recently McDonald's has diversified its operations into many other areas. For example, “With the introduction of specialty coffee, McDonald's became more than just a fast food restaurant. Now you could come during the evenings and sit in the McCafe, sipping cappuccino while discussing the subtleties of 20th century French philosophy” (McDonald's: A History Of Innovation). “According to the National Restaurant Association, American sales of fast food totaled $163.5 billion in 2005. Total sales for McDonald's grew 5.6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries”(Wilson).(See appendix for more details). In short, McDonald's is one of the rapidly growing organizations in the world. Even though recent recession hit many of the restaurant chains drastically, McDonald's escaped without any serious injuries. At the same time, many people believe that the job satisfaction of the employees of McDonald's is not so good because of the demanding work culture. It should be noted that job satisfaction is an important entity for the workers of modern era. Any lapse in job satisfaction may result in increased turnover rate and the image of the organization could be spoiled. This paper conducts a SWOT analysis of McDonald's with respect to job satisfaction among employees. SWOT analysis Strengths A New York Times article chronicles the efforts of one McDonald's franchisee in Missouri who has outsourced his drive through order-taking to Colorado. According to the franchise owner, outsourced order taking allows him to handle 30 additional cars per hour. At the same time, the error rate in order taking was cut significantly as the ordering process has become more efficient and accurate (McDonald's: A History Of Innovation). Innovation is the major strength of McDonald's. The company never hesitated to incorporate modern business strategies and servicing techniques in its premises. It should be noted that outsourcing and offshoring are two of the most modern business strategies adopted by modern organizations to exploit the globalized business climate. As mentioned earlier, internationalization of offshoring of business helped McDonald's to establish business in more than 120 countries at present. it should be noted that the business in America is almost saturated for McDonald's at present since it has outlets in virtually every corner of America. It is impossible for McDonald's to expand further in America. Because of the above awareness, the company started internationalization of business, which brought dividends to them. Same way, out sourcing also helped the company immensely in increasing its revenue. Many people have the illusion that outsourcing may help only the manufacturing industry and it has nothing to do with the service industry. However, McDonald's proved such belief wrong. It has outsourced the majority of the order taking jobs. It should not be forgotten that it is extremely difficult in America and other European countries to find enough labor to work in lower level positions. Manpower shortage is immense in these regions and hence companies forced to outsource their jobs as much as possible. Outsourcing of order taking and order processing helped McDonald's to improve its operating efficiency immensely. Previously, the
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