McDonalds - Essay Example

Comments (1) Cite this document
Name: Tutor: Course: Date: McDonald’s Made-for-You System Video Summary McDonald’s Global Restaurant has been in business since 1954. McDonald has a loyal following because of its philosophy of quality, services, cleanliness and value. Its brand identity stands out among the rest in the world…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Read TextPreview

Extract of sample "McDonalds"

Download file to see previous pages People started being more dynamic, always on the road, changing customer taste and complex menus affected McDonalds’ ability to consistently deliver quality, service and value. Customers had to wait longer for special orders and they could notice changes in the standard originally set by McDonald. In response to these challenges, McDonald designed and implemented its new just-in-time kitchen system named ‘Made-for-You’. This kitchen is technically an overhaul of its previous kitchen designed to improve food quality, allows more menu items to be easily introduced and provide superior customer service. ‘Made-for-you’ mean whatever the customers have ordered is made just for them after they have ordered it. Nothing is prepared before the customer arrives. However, some components are prepared in advance. Its new system is based on five major criteria to succeed. First is service, which would take ninety seconds or less from ordering to delivery. Quality, which is second, is achieved by meeting high customer standards and food safety requirements. Third is food preparation, which should be easier to do right than wrong. Fourth are people. There should be increased job satisfaction, and finally profitability by reducing cost yet increasing customer satisfaction. New technology and extensive market research helped McDonalds developed a kitchen system that encompasses all of these operational and customer requirements. The company spent number of years exploring cooking technology, and holding technology where a component should be prepared in advance and kept in warming environment where it holds its temperature and moisture. McDonald’s ‘made-for-you’ kitchen system enables faster service to the customer. For example, when a customer places an order for a hamburger, it will show up on a screen and that would signal the crew to take a ban, put it through a special toaster up to 150 degree in eleven seconds. At that point, in time, the product is put on a rap various items added and finally meat is added from a special meat holding cabinet, and the product is rapped and presented to the customer. McDonald’s heated cabinet, called universal cabinet, was specifically designed for the made-for-you system. It enables them to handle all meat products for all of its sandwiches at temperatures that will be very much as if they have just come off the grills. In its new system, it also had a rapid speed toaster, which toast bans in only eleven seconds compared to twenty four seconds in the previous system. When an order is made, it is relayed to the kitchen and appears on the kitchen video monitor that is visible to the whole crew. Prior to the order, its computer system monitors customers’ traffic all the time in attempt to determine the flow orders. Computer can then detect times when business would increase and the types of food items ordered during these times. The computer then generates orders for the best selling items creating a buffer of items that are ordered in quick times this helps employees get a head during a rush. The computer also monitors employees output. Personal Opinion Changes in customers tastes and behaviors did bring challenges that initiated research carried out by McDonalds. These challenges might have brought negative impact to the business for sometime but in the end, it was an opportunity to conquer the world with new technologies. Several years of service gave it an edge over its competitors and through that it was ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“McDonalds Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(McDonalds Essay Example | Topics and Well Written Essays - 1000 Words)
“McDonalds Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
westdeven added comment 9 months ago
Student rated this paper as
I didn’t know how to start my text. "McDonalds" helped me out a lot! Especially the list of resources was valuable.



...? MCDONALD’S IN INDIA Evolution of McDonald’s: Growth in the Indian Market Introduction Through TV advertisements, viral campaigns, print media and in-store promotions, the marketing campaigns of McDonald’s in its Indian market aims at promoting its products and services within this unique market. The company which entered the Indian market in 1996 has since evolved within the market with its products and services demonstrating an increasing market share. Nonetheless the company is subject to political, economic, social and technological forces within the Indian business environment which shapes the direction of its growth. However, the real problem which the company is facing in India is...
16 Pages(4000 words)Essay

Mcdonalds AD

...?How many and what are the places you have seen, heard, touched been touched by a McDonalds AD. Do you see any market integration? McDonald’s has emerged as the world’s largest chain of fast food outlets around the world and serves some 64 million people each day. (McDonalds) The food chain deals with a large variety of foods for people of all ages and updates its menus to reflect changing consumer taste. (Evans) To keep ahead of the competition, McDonald’s employs a multifaceted advertising approach that employs print and digital media as well as promotional campaigns. Probably the most common place that most people experience McDonald’s advertisements is the television. I have often seen McDonald’s advertisements on television... that are...
1 Pages(250 words)Essay


... Walt Disney World company Company Background Walt Disney World Company has several subsidiaries operating internationally. The company, together with its subsidiaries and affiliates, deals with entertainment and media enterprise. Walt Disney World Company is a diversified cross family of enterprises with five business segments. The company’s segments include media networks, studio entertainment, interactive media, parks and resorts, and consumer products. Walt Disney World Company is dedicated to operating within the ethical codes concerning training, employee selection, recruitment, and offering equal opportunities to all the organizational publics. The company supports several projects established to do social good... Walt Disney World...
5 Pages(1250 words)Research Paper


...Question Answers One can often hear the assumption that the society guides individual actions and life choices. Which three social forces you see as the most important in shaping individual's life and what are their possible effects Ans. The value system, influences and institutions shape an individual. The value system laid down by the society to define right and wrong, influences from family and peers have great impact and institutions like religion or ethical groups or educational authorities also impact him. 2. Major components of culture and their impact on its members. May be discussed in general terms or on a basis of a given organizational culture. Ans. Norms, values, artifacts and institutions are the major... Answers One can...
19 Pages(4750 words)Scholarship Essay


...McDonald's Company Background McDonald's Corp, established in 1955 as McDonald's System Inc, is the largest fast food operator in the world, with over 30,000 restaurants in 120 countries. The company offered shares to the public in 1965. Of the company's over 30,000 outlets worldwide, approximately 45% are located in the US. The company's signature product, the Big Mac, was launched in 1968, and began the strategic move towards menu standardization that has marked the history of success at McDonald's. Although the company began as strictly a hamburger chain, McDonald's took its first step towards menu diversification with the 1964 launch of the...
9 Pages(2250 words)Essay


...Principles of management APPLIED RESEARCH (McDonalds Corporation) Park Internet Campus A paper presented to the School for Arts and Sciences and Distance Learning in partial fulfillment of the requirements for the degree of Baccalaureate Principle of Management Park University Month, Year TABLE OF CONTENTS Page INTRODUCTION 3 BODY International Business 3 Social, Legal and Ethical Responsibilities 4 General Planning & Strategic Planning 5 Operating Management and Plans 6 Organizing Work and Synergism 6 Organization Structure and Chart 7 Work Team...
10 Pages(2500 words)Essay

LOVE McDonalds

...McDonalds 22 February McDonalds McDonalds is a fast food company that operates both in its United s’ domestic marketand in foreign countries. In the company’s latest and published financial reports, its operating margins improved from the value in the year 2009 to almost 20 %. Operated margins measure the ratio of operating profit to net sales. This measure is an indicator of the ratio of operation cost and sales since operating profits are derived from operating cost and net sales. This paper seeks to explore possible cost items that influenced the ratio of operating cost to net sales in the year’s financial report. The company as a whole, cost items that had favorable and unfavorable...
1 Pages(250 words)Research Paper


...McDonalds The value chain, resources and capabilities through McDonalds Value Chain The firm’s infrastructurehas its strengths and weaknesses. Some of the strengths include the company’s easy recognition of the brand, it is the number one retail, fast food industry, it has best leadership in place, its financial strength is great, and it has intellectual property. The weaknesses include lawsuits, the companies’ image and culture insensitivity. The inbound logistics have their weaknesses and strengths as well. The strengths include the stable economies to scale, they posses and their ability to deliver orders just in time and at the same time, their packaging is sustainable. They use renewable resources...
2 Pages(500 words)Essay


...Unit.38: Business and the Economic Environment Selected Business: P1. Explain the effects, of changes in the economic environment on a selected business. The economic atmosphere surrounding any business always plays an essential role in defining the success or failure of a business. Generally economic factors can be divided into two parts namely Macroeconomic and Microeconomic factors. Macroeconomic factors used to have a significant role in controlling the performance of any business Unit. If the interest rates are on the higher side, the borrowing money in order to expand the business may not be possible for smaller business units. For bigger companies like McDonalds it is also a problem as they have to rely on their own profit... the...
16 Pages(4000 words)Coursework


...McDonalds McDonald’s Innovation Strategy McDonals recently discovered the importance of understanding and satisfying the lifestyles and needs of its esteemed customers. The reality of more individuals coming to terms with the need to live a healthy life, has forced fast food stores to come up with strategies that promote a stable and healthy lifestyle. As a result, McDonalds came up with promoting new items on their menu that are customized to the habits and preferences of local customers (Barnes, 2007). The main drivers for McDonalds to develop new product menus were learning the need to meet the dynamic needs of their customers. The changing trends campaigning for a...
5 Pages(1250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic McDonalds for FREE!

Contact Us