McDonalds - Essay Example

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Name: Tutor: Course: Date: McDonald’s Made-for-You System Video Summary McDonald’s Global Restaurant has been in business since 1954. McDonald has a loyal following because of its philosophy of quality, services, cleanliness and value. Its brand identity stands out among the rest in the world…
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McDonalds
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Download file to see previous pages People started being more dynamic, always on the road, changing customer taste and complex menus affected McDonalds’ ability to consistently deliver quality, service and value. Customers had to wait longer for special orders and they could notice changes in the standard originally set by McDonald. In response to these challenges, McDonald designed and implemented its new just-in-time kitchen system named ‘Made-for-You’. This kitchen is technically an overhaul of its previous kitchen designed to improve food quality, allows more menu items to be easily introduced and provide superior customer service. ‘Made-for-you’ mean whatever the customers have ordered is made just for them after they have ordered it. Nothing is prepared before the customer arrives. However, some components are prepared in advance. Its new system is based on five major criteria to succeed. First is service, which would take ninety seconds or less from ordering to delivery. Quality, which is second, is achieved by meeting high customer standards and food safety requirements. Third is food preparation, which should be easier to do right than wrong. Fourth are people. There should be increased job satisfaction, and finally profitability by reducing cost yet increasing customer satisfaction. New technology and extensive market research helped McDonalds developed a kitchen system that encompasses all of these operational and customer requirements. The company spent number of years exploring cooking technology, and holding technology where a component should be prepared in advance and kept in warming environment where it holds its temperature and moisture. McDonald’s ‘made-for-you’ kitchen system enables faster service to the customer. For example, when a customer places an order for a hamburger, it will show up on a screen and that would signal the crew to take a ban, put it through a special toaster up to 150 degree in eleven seconds. At that point, in time, the product is put on a rap various items added and finally meat is added from a special meat holding cabinet, and the product is rapped and presented to the customer. McDonald’s heated cabinet, called universal cabinet, was specifically designed for the made-for-you system. It enables them to handle all meat products for all of its sandwiches at temperatures that will be very much as if they have just come off the grills. In its new system, it also had a rapid speed toaster, which toast bans in only eleven seconds compared to twenty four seconds in the previous system. When an order is made, it is relayed to the kitchen and appears on the kitchen video monitor that is visible to the whole crew. Prior to the order, its computer system monitors customers’ traffic all the time in attempt to determine the flow orders. Computer can then detect times when business would increase and the types of food items ordered during these times. The computer then generates orders for the best selling items creating a buffer of items that are ordered in quick times this helps employees get a head during a rush. The computer also monitors employees output. Personal Opinion Changes in customers tastes and behaviors did bring challenges that initiated research carried out by McDonalds. These challenges might have brought negative impact to the business for sometime but in the end, it was an opportunity to conquer the world with new technologies. Several years of service gave it an edge over its competitors and through that it was ...Download file to see next pagesRead More
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