We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Retailing Advertising Analysis - Essay Example

Comments (0) Cite this document
Summary
Retail Advertising Analysis Table of Contents Table of Contents 2 1. Online Retail Advertising 3 2. Integrated Online Campaign 6 3. Online Community/Cause Related 8 References 12 1. Online Retail Advertising The world in the 21st century is a highly connected global village due to the emergence of the internet which has been highly instrumental in connecting people living in every nook and corner of the world…
Download full paperFile format: .doc, available for editing
Polish This Essay92.7% of users find it useful
Retailing Advertising Analysis
Read TextPreview

Extract of sample
"Retailing Advertising Analysis"

Download file to see previous pages The strong emergence of online communication among people in various regions of the world has made possible, the delivery of services and products using the online platform as a communication, as well as a delivery media. This very factor has contributed in a great way to the emergence of online retailing where retailers and wholesalers can provide bulk delivery of products or individual delivery of products to clients or individual customers, who are located in different parts of the world. The virtual world of internet has literally played a major role in removing the geographical barriers existing in the physical world, and has helped in the value communication, value distribution as well as value delivery of the retail products by catering to the global audience. The emergence of online retailing has led to the development of new retailing formats like consumer to consumer format which has been made popular by online retailing sites like eBay, dealdump, dealplus, etc. In this case, the product that is being advertised is handcrafted jewellery items, which are designed and developed in India and is marketed by Indian fashions through their retail website www.indianfashionstore.in (Indian Jewellery, 2009). The handcrafted Indian jewellery mostly has the ethnic as well as traditional Indian themes and is catered mostly to the consumers living in UK. The target market for the products is mostly the female consumers of UK who are essentially falling in the age group of 18 - 36 years. The online retail website www.indianfashionstore.in acts as a window for displaying the multiple ranges of jewellery items online to customers around the globe. The political analysis of the market reveals that there are certain checkpoints in regards to dealing in jewellery business. The jewellery that is supposed to be imported in the UK market needs to be tested by the law and also has to have the label of hallmark in regards to its authenticity. Apart from that, import duty is also applicable for jewellery that is being imported in the UK market from Asia Pacific regions like India (Harris, 2011, p. 5) The economic analysis of the market reveals that the consumers are increasingly trying to squeeze their spending as the UK market continues to suffer from the pangs of the economic crisis rolled out by the Euro zone. However, the consumers insists in buying jewellery that is trendy and is bold in making the fashion statement for them, even in the troubled economic times. The social demand for the jewellery market in the UK region reveals that the modern woman who has the purchasing power parity are treating themselves to buying more jewellery for their personal use. Also, the trend of buying jewellery by men for the purpose of gifting to their significant partners is picking up in the UK market as well. Apart from these two segments, a large section of UK consumers are also highly interested in purchasing jewellery which are affordable as per their budget and are highly trendy at the same time (Harris, 2011, p. 9). So, it is quite evident that the advertising of the India made jewellery products should highlight the hallmark issues while displaying their product to the intended target audience. Also the advertising needs to highlight the latest jewellery trends on the boundaries of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/management/1401281-retailing-advertising-analysis
(Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 Words)
Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/management/1401281-retailing-advertising-analysis.
“Retailing Advertising Analysis Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/management/1401281-retailing-advertising-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The analysis of the non-store retailing sector in the UK
In the quite a few developed markets including the US and the UK, the trend to purchase goods through vending machines and online stores have developed to be a common cultural and social phenomenon. However, the products/services mostly marketed through non-store retailing are beverages, oil, and other similar goods.
10 Pages(2500 words)Essay
Distribution and Retailing
Retail Mix for a Start-Up Retailer 7 2.1. Overview of the Business 7 2.2. Physical Elements 7 2.3. Merchandising Management 9 2.4. Pricing 10 2.5. Promotion 11 References 13 1.0 Conflicts that May Rise Within the Distribution Chain of Fashion Wholesalers 1.1.
11 Pages(2750 words)Essay
Zara Retailing Analysis
Zara – Fast Fashion Introduction Zara is the largest of Inditex’s apparel retail chains. It is currently at its international expansion. In line with this, there is a need to come up with detailed analysis on how Zara might continue to expand and be successful enough in its strategic moves in the future.
4 Pages(1000 words)Essay
Gap, Inc. Retailing Analysis
In this essay, it is important to understand that Gap Incorporated does not have perfect moves in its entire business process. It is a fact that it needs to understand more important details in its industry especially on the latest marketing trend and consumer behavior.
4 Pages(1000 words)Essay
Best Buy Retailing Analysis
Best Buy and customer centricity Best Buy is sensitive to the changing customers’ needs. This is the reason why its value proposition was determined and this is directly in line with what matters most for the customers. Customers have become sophisticated and this is due to the fact that products offered are used with convenience but what they actually need is more support and after sales service (Lal, Knoop and Tarsis 156).
4 Pages(1000 words)Term Paper
Advertising Analysis
Name: Instructor: Course: Date: Advertising Analysis Marketing strategists often employ specific techniques to create believable stories. They hook observers’ attentions through technical effects and psychological devices. The techniques used are many and varied, but the most commonly used techniques are simple and easily recognizable (Berger 5).
5 Pages(1250 words)Essay
Contemporary Retailing
The subject of interior decoration has huge scope and is applicable to numerous fields of business. The term interior decoration goes with decoration of home, supermarkets as well as retail counters.
8 Pages(2000 words)Essay
International retailing and marketing
Firstly, a background history of the retailer operations will be given. Secondly, an analysis of its venture to the international mark shall be provided. Finally, it shall be determined whether this move realized the gains projected by the company and relevant factors that led to its success or failure shall be critically examined.
10 Pages(2500 words)Essay
Retailing
Consumers have not only become affluent, but judicious and mobile. As a result, retailers have responded to the needs and requirements by offering an array of formats in the city centres as well as out of town locales.
21 Pages(5250 words)Essay
Retailing Fast Food Industry
Fast food is not only an epithet of American modern life, but it also has its origin in the verdure of American way of pursuing life in all dimensions' .It scintillated on the world map in 1954 followed by take out food in 1962. Apart from the American influence involved in its makeup, fast food has European originality .John Stow's 1958 survey of London exhibits fast food as items and so does Henry Mayhew in his book called Social History of London in the 1840s and 1850s portray it as items on sale.
21 Pages(5250 words)Essay
Let us find you another Essay on topic Retailing Advertising Analysis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us