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Main Aspcts of Analysis of English Language - Research Paper Example

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This research paper "Main Aspects of Analysis of English Language" describes ethical issues, sampling sections, data analysis, and limitations. This paper outlines the importance of the correct use of language in marketing…
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Main Aspcts of Analysis of English Language
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Download file to see previous pages On the other hand, quantitative research helps in identifying the relationship amid variables with the help of numerical and statistical procedures. This form of approach is used to ensure that the data collected are statistical in nature for effectiveness in achieving the objective of the overall research study. This research approach thus helps in attaining specific data to suffice the research objective. Another approach is the mixed method, which is a combination of both quantitative and qualitative variables to ensure the reliability and validity of the study imbibing the qualities of the two mechanisms. With consideration to this particular quality of mixed research, the same has been considered in this study, which involves both qualitative and quantitative variables (Creswell, 2013; Krishnaswamy & et. al., 2009).
As mentioned, a mixed approach is a combination of both approaches and can prove complex in the absence of a particular philosophy or paradigm. To avoid such gaps, the study has been based on an inductive paradigm that would help in understanding the perceptions of respondents in the research study. Moreover, the positivistic philosophical view has been used in this study, as the information related to the study involves the collection of data and transforming it into numerical illustrations to draw conclusions. For this research work, to be effective and to ensure validity, a mixed approach with positivistic and inductive paradigms was implemented (Gray, n.d.).
Owing to the ethical considerations related to any study involving human participants, personal information of the respondents selected were not disclosed in the further progression of this study. It is also to be noted that in order to ensure data accuracy and the internal validity of the study, no information has been misrepresented wherein value has been delivered to both confirming and opposing data to the research objectives. As a matter of ethical consideration, none of the respondents were forced to join the study as it was entirely based on their free informed consent.  ...Download file to see next pagesRead More
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