The End of Ramstable - Essay Example

The proposed project entitled “The End of Ramstable” is aimed to mark the end of the old Ramstable theatre with festivity and entertainment that embodied the theatre in its 120 years of existence. The Ramstable Festival Week beginning on August 20 until August 26, 2012 shall be a festivity of Ramstable’s heritage of giving entertainment and delight among its countless patrons for 120 years through music, plays and community engagement. While the proponent intends to make the Festival Week as memorable and as grand as possible, the proponents will not lose sight of the importance of making the endeavour economically viable that will enable the Festival to be successful.

There are three aspects of the entertainment component of the project. One of these is Ramstable’s reaffirmation of its commitment to Ramstable community which is its host and patron. To serve this end, one of the highlights of the Festivity Week is the hosting of the Ramstable Theatre to the Finale of the various school’s rendition of “What the Dickens” to commemorate the 200th birth anniversary of famous Kentish author Charles Dickens. In addition to Ramstable support to the academe, the theatre will also show its commitment to the community by hosting the talent contest “Ramstable Got Talent” which will run from August 21 to 25 of 2012.

Ramstable will commemorate its 120 years of heritage by showing theatre performances in the evening of August 21 to 26 through music and various performances that stretches back in time up to the present. The performances are also designed to include the theatre interest of Ramstable community as the shows will cater to children, parents, men, women, teenager through the careful selection of the artists and genre that will be performed. The artists chosen to perform during the evenings of August 21 to 25 are popular mainstream artists who are proven to provide entertainment of high calibre.

Their talent fees may be hefty but through careful planning and implementation of creative marketing implements, the shows will not only prove to be economically viable but profitable as well. The project proponents believe that Ramstable Theatre has earned enough goodwill through its 120 years of providing entertainment among its countless patrons that will merit its patrons to sponsor the shows. Such, the proponents will capitalise on this goodwill to ensure the viability and profitability of the Festival despite it being intended to be grand.

The Festival Week’s viability and profitability can be achieved in two ways. First is through the traditional revenue derived from the ticket sales. Revenue can also be generated by expanding marketing activity through sponsorships and selling of refreshments during the show. Securing sponsors for the show is very doable because the Theatre had enough goodwill from