The business communication report of International Committee of the Red Cross - Essay Example

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The purpose of this research is to investigate the following: the International Committee of the Red Cross, International Committee of the Red Crescent, targeted communication, external outreach, social media and online presence and effective’s tools to reach to the audience. …
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The business communication report of International Committee of the Red Cross
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Center of discussion in this paper is International Committee of the Red Cross as a privately owned humanitarian organization based in Switzerland. Considering the overall nature of the work and its mandate, Red Cross has to effectively communicate with different stakeholders. Over the period of time, it has been able to develop communication mechanism within and outside the organization which allow it to better communicate its message to all the stakeholders. Its international communication is targeted at its employees and field staff who are constantly being informed about the organization through different means. Periodic meetings, email newsletters, video conferences as well as local internet network are some of the tools through which organization communicates with the field staff. External communication takes place both through the written as well as verbal forms of communication. Through its official spoke persons as well as written material, Red Cross continues to offer information about the organization to media as well as other stakeholders. It is also critical to understand that most of the communication by Red Cross to external world takes place through face to face communication as it has to interact with the victims of crime and war through verbal communication. Further, a recommendation will be presented as to what type of communication methodologies can be used by the organization to effectively communicate with the target audience.



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Besides using face to face communication methods, ICRC has also been communicated with its users through its websites, news, blogs, social networks such as Facebook and Twitter. Presence on different social media means therefore allows ICRC to communicate with different stakeholders at relatively low cost and better effectiveness. This business report will focus on what types of communications are used by the ICRC in order to communicate with its consumers. Further, there will be an analysis of what types of communication is more beneficial for the organization to effectively reach to their target audience. Further, a recommendation will be presented as to what type of communication methodologies can be used by the organization to effectively communicate with the target audience. International Committee of the Red Crescent Before discussing anything about the kind of communication types used by ICRC, it is important to provide a brief overview and background of the organization and how it actually communicates with its audience.( Torres, 2010) Red Cross is famous worldwide organisation for its purpose of aid in different pattern in society. They have gone beyond boundaries and served zillions regardless of age, gender, or any differentiation at all. This organization is flourished over years and it would have not been in the place it is today without its various communication’s tools. Their mode of communication with their consumers and also the external world are websites, news, blogs, social networks like Facebook, YouTube and so on. They do not use internet only but also events, volunteer workshops and other sort of campaigns. The official mission of Red Cross is to help the ...Download file to see next pagesRead More
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