The purpose of this research is to investigate the following: the International Committee of the Red Cross, International Committee of the Red Crescent, targeted communication, external outreach, social media and online presence and effective’s tools to reach to the audience. …
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Center of discussion in this paper is International Committee of the Red Cross as a privately owned humanitarian organization based in Switzerland. Considering the overall nature of the work and its mandate, Red Cross has to effectively communicate with different stakeholders. Over the period of time, it has been able to develop communication mechanism within and outside the organization which allow it to better communicate its message to all the stakeholders. Its international communication is targeted at its employees and field staff who are constantly being informed about the organization through different means. Periodic meetings, email newsletters, video conferences as well as local internet network are some of the tools through which organization communicates with the field staff. External communication takes place both through the written as well as verbal forms of communication. Through its official spoke persons as well as written material, Red Cross continues to offer information about the organization to media as well as other stakeholders. It is also critical to understand that most of the communication by Red Cross to external world takes place through face to face communication as it has to interact with the victims of crime and war through verbal communication. Further, a recommendation will be presented as to what type of communication methodologies can be used by the organization to effectively communicate with the target audience.
Besides using face to face communication methods, ICRC has also been communicated with its users through its websites, news, blogs, social networks such as Facebook and Twitter. Presence on different social media means therefore allows ICRC to communicate with different stakeholders at relatively low cost and better effectiveness. This business report will focus on what types of communications are used by the ICRC in order to communicate with its consumers. Further, there will be an analysis of what types of communication is more beneficial for the organization to effectively reach to their target audience. Further, a recommendation will be presented as to what type of communication methodologies can be used by the organization to effectively communicate with the target audience. International Committee of the Red Crescent Before discussing anything about the kind of communication types used by ICRC, it is important to provide a brief overview and background of the organization and how it actually communicates with its audience.( Torres, 2010) Red Cross is famous worldwide organisation for its purpose of aid in different pattern in society. They have gone beyond boundaries and served zillions regardless of age, gender, or any differentiation at all. This organization is flourished over years and it would have not been in the place it is today without its various communication’s tools. Their mode of communication with their consumers and also the external world are websites, news, blogs, social networks like Facebook, YouTube and so on. They do not use internet only but also events, volunteer workshops and other sort of campaigns. The official mission of Red Cross is to help the
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“The Business Communication Report of International Committee of the Essay”, n.d. https://studentshare.org/management/1394502-the-business-communication-report-of-international-committee-of-the-red-cross.
The author explains that the Assembly is made up of 25 members who are of Swiss nationality. The organization is currently chaired by Jakob Kellenberger, Ph.D. It also has two vice presidents to who assist the chair. The Directorate is made up of five members. The Directorate is headed by a Director-General.
The mission of The American Red Cross is relatively simple and straightforward: “helping people prevent, prepare for, and respond to life’s emergencies” (redcrossphilly.org, 2011). The Red Cross was founded on May 21, 1881 by Clara Barton as a result of a need to assist the military during the Spanish-American war.
The country has a multiethnic population made up mostly of young people, the median age of who are 18-19 years old. The political situation is one of the factors that determine success of investments. The business sector has potential the progress of which is limited by corruption, with many government agencies expecting kickbacks in exchange of contracts.
The International Committee of the Red Cross. The case study demonstrates how the organization had to alter its management system, in order to improve the management system in the organization. ICRC originally utilized a poor system of management, which meant that the employees did not develop skills that would allow them to gain promotion or become managers in the organization.
The basic idea was to incorporate resources and skills in order to facilitate humanitarian activities all over the world. Moreover, they aspire to encourage and promote peace by eliminating human adversaries1. It has satisfactorily performed after the World War I in dealing with different calamities and warfare consequences.
At present, the world is illustrated as a place where people belonging to different cultural backgrounds interact with each other to have effective communication do that they can exchange their ideas, thoughts and feelings (Bhardawaj, 2010). The communication between individuals can occur in various areas.
Protestant 38.6% (Anglican 13.8%, Presbyterian, Congregational, and Reformed 10%, Christian 4.6%, Methodist 3%, Pentecostal 2%, Baptist 1.4%, other Christian 3.8%), Roman Catholic 12.6%, Maori Christian 1.6%,
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