quora
Nobody downloaded yet

Analysis and evaluation of strategic choices in the airline industry - Essay Example

Comments (0) Cite this document
Summary
This study is being carried out to analyze a real life example of how organizations have pursued various methods of development as a means of strategic expansion and to recognize the enormous work done by the airline industry specifically to the next airlines: British Airways, Iberia Air, the Continental and United air. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Analysis and evaluation of strategic choices in the airline industry
Read TextPreview

Extract of sample
"Analysis and evaluation of strategic choices in the airline industry"

Download file to see previous pages According to Barrett (2010), the airline industry has embraced mergers and acquisitions that have seen leading airline companies combine, or even own other companies in the quest to expand their investment, as well as, counter the ever changing environment; of this type of business venture. In the period of 2004-2011, a number of Mergers and acquisitions were encountered in this industry. For purposes of proper and effective analysis, few cases have been chosen in this study and will be looked at in the following section. According to Transatlantic airline alliances (2010), the airline industry can be described as complex and volatile; major crises face this industry like, fuel prices, world and regional economies. MERGERS AND ACQUISATIONS Mergers in the airline industry are a reality in the business world. A number of mergers have been experienced in this industry notably with the popular airlines as well as the smaller airlines. According to Barrett (2010), history has shown that substantial airline mergers yield inconsiderable results at their best. This paper looks at two mergers that occurred in this industry between the years 2004 and 2011- merger of British Airways-Iberia and the Continental-United merger. This paper aims at evaluating the strategies behind these decisions, projected achievements and what prompted the companies in this industry to come up with the ideas of mergers and acquisitions. On critical analysis of the above mergers, various reasons can be deduced for coming up with the merger strategy. British Airways mergers and acquisitions The tough global economic situations being experienced has seen British Airways get into mergers and acquisitions as a way of trying to remain on board. British Airways has made four acquisitions, has taken no...

The intention of this study is merger in the airline industry. A number of mergers have been experienced in this industry notably with the popular airlines as well as the smaller airlines. History has shown that substantial airline mergers yield inconsiderable results at their best. This paper looks at two mergers that occurred in this industry between the years 2004 and 2011- merger of British Airways-Iberia and the Continental-United merger. With a rise in joint ventures and strategic alliances popularity, their complexity and range of alternatives also increases. Thus, there is profound necessity for advisers to alert the parties in the airline industry the probable occurrences in the future. There is also need to understand the various circumstances and structures associated with these ventures and alliances. Structures of ventures include; an incorporated company, partnership and trading trust. Strategic alliances are less formal; also they might involve collaboration agreement. All ventures in general have one thing in common which, involve the fundamental aspect of a relationship working. Joint ventures and strategic alliances have continued to be in style world wide across all industry and specific to the airline industry. Notable points in the realization of effective and strategic achievements in this area are; legal advisors of mergers and acquisitions have the obligation of keeping up date with the ways and changes of the idea at hand. This will ensure that companies get to know both the profit and the risks behind getting into mergers and acquisitions, as well as, combined ventures and strategic alliances. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Analysis and evaluation of strategic choices in the airline industry Essay”, n.d.)
Retrieved de https://studentshare.org/management/1392301-corporate-strategy
(Analysis and Evaluation of Strategic Choices in the Airline Industry Essay)
https://studentshare.org/management/1392301-corporate-strategy.
“Analysis and Evaluation of Strategic Choices in the Airline Industry Essay”, n.d. https://studentshare.org/management/1392301-corporate-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Contemporary issue in marketing - Airline industry on service quality and relationship marketing
Recommendation 24 References 25 Bibliography 32 Introduction Airline industry is one of the top developing industries in the world. Airline industry assists in the financial development of a country, helps in foreign business, supports the growth of tourism industry and thus, increases the international investment.
16 Pages(4000 words)Essay
U.S. Airline Industry Analysis
 U.S. Airline Industry Analysis Although European players dominate the aviation industry in general, majority of the large players operate in the United States. Although this strategic amendment assisted the industry to improve the growth at its initial stages, the revenues again declined by the beginning of 1990s.
7 Pages(1750 words)Essay
Trade Union Revitalization in Europe and North America
The paper discussed the origin of trade unions, how they came to decline in their capacity to protect the interests of their members, strategies that the respective trade unions are using to bring about revitalization in them, the criticisms that are being raised towards these strategies of facilitating revitalization in the trade unions in the European and North American countries.
10 Pages(2500 words)Essay
Strategic Alliances in the Airline Industry
Mergers and acquisitions (M&As) have been the growing trend within the last few decades. The increasing number of M&As within the last few years can be associated in part by rapidly changing technologies, with particular advances in computing and communications, the quest of market dominance, as a strategy of entering into new markets and in all to wipe out competition (Cummins & Xie 2007, Cummins et al., 1999, Cummins and Xie, 2005).
10 Pages(2500 words)Essay
Advanced Strategic Management- International Airline Industry
In 1995, the average domestic airfare was $288 but by 2007, the average price has reached $328 (Bureau of Transportation Statistics, 2008). Since air travel is relatively more expensive than other modes of transportation, it is crucial for airline companies to deliver
10 Pages(2500 words)Essay
Strategic Alliances in the Airline Industry in the U.K: An analysis of the effects on HRM and the benefits of allying
It can be seen that a strategic alliance is extremely advantageous if managed properly. In case of HRM, the alliance will not have any serious consequence unless employees are shared or transferred among the alliance partners. In such a case, the
34 Pages(8500 words)Essay
Analysis Report on the Airline Industry The Strategic Management process
Most of the focus would be on growth trends, revenue and significant industry statistics in conjunction with highlighting the logistic and supply chain factors as a strategic means to accomplishing competitive success in the industry. Strategic management tools like
10 Pages(2500 words)Essay
Airline Industry Competitive Analysis
However, with the increasing demand for the airline service, the consumption of raw materials used is expected to heighten to a double figure with the desire to improve the service (Goold, 2009). Aluminum has since found a greater use in the industry
1 Pages(250 words)Essay
Airline Industry
In 2004, traffic of international airline passenger was improved nearly about fifteen percent in contrast to 2003 in a few regions such as Asia-Pacific (Holtbrugge & Et. Al., n.d.). In the
13 Pages(3250 words)Essay
Airline Industry Analysis
The company is based in Atlanta and Hartsfield-Jackson International Airport serves as its largest domestic hub and base for other flights to over 57 countries. The company encountered bankruptcy in 2005 due to high fuel prices and the decline in passenger volumes after the 9/11 attacks but was able to emerge from bankruptcy in 2007.
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Analysis and evaluation of strategic choices in the airline industry for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us