JetBlue Airway - Case Study Example

The service provided can be obtained by reservation via the internet at www.jetblue.com, an airline representative or a toll free number. JetBlue has established itself as a strong brand in providing excellence in service for its customers. The company is based out of John F. Kennedy airport and employs about 8, 390 people. JetBlue provides its airfare services for 50 destinations in 21 states across the United States, Puerto Rico, Mexico and the Caribbean. Domestic operations account for approximately 97.

1% of its capacity during the year ending December 31, 2006. The focus of JetBlue is in serving areas that have a high demand with high priced travel and are may not be serviced properly by the airline industry. JetBlue flies to these destinations 502 times a day and fosters an environment of excellence by ensuring that all employees have an opportunity at promotions and can go for higher education, are well trained and happy coming into work every day. This practice has been a contributor to Jet Blue's financial success during the hard economic strenuous times in the United States following the events of September 11, 2001.

JetBlue Airways Corporation has maintained much success in a market economy that has been troubled. Through their strategic success in marketing on radio, television, internet and press releases JetBlue has become a household option for the market of flyers that want a low cost option with the highest excellence in service. Their frequent low airfare service has increased to new heights as new destinations are added based on consumer demands and more flights enable the customer to feel satisfied and happy with excellence provided by the company.

JetBlue is a company that has excelled due to their ability to react quickly to the changes demanded by their consumer markets separating themselves from the losses in an airline industry sector that is in trouble and attempting a bounce back for several years. (Annual Report 2006) 3 Mission Statement JetBlue's mission statement is to provide all clients with a superior level of service in every aspect during the travel experience. JetBlue's mission is to bring the humanity back to air travel.

4 Vision Statement The air travel industry has gone through its ups and downs since the September 11 attacks in 2001 and several of these organizations have done very little to improve the customers experience. Unlike the rest JetBlue has been the first airline to establish a bill of rights for the customers. The strategy to have a bill of rights was developed by management