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The company’s shares performed well since the IPO due to JetBlue’s perceived successful business model and its strong financials results (JetBlue).
Jet Blue has been a reputable company in the airline sector within USA since its launch in year 1998 due to being a low cost airline company; the company achieved low operating costs while offering customers a pleasant flying experience. Jet Blue has not only survived but also performed well during difficult industry period i.e. 2000-2003, this period can be deemed as a recession period for the airline sector due to the September 11, 2001 bombings. Jet Blue prepared a different response to these recessionary times in the airline industry to achieve its positive result (Rovenpor & Michel 2009)
The company flew new airplanes and its flying experience included reliable on-time performance, comfortable and roomy leather seats, free 24-channel satellite TV service through TV screens installed in the back of each seat, pre-assigned seating, and friendly service by crew members. JetBlue generally chose to fly between densely populated cities and chose airports that were undeserved by existing airline carriers. The company’s markets tended to be large metropolitan areas with high average fares. Once it entered a new market, JetBlue’s comparatively low airfares stimulated new demand from passengers who may otherwise not have flown and often resulted in JetBlue capturing market share from the incumbent carrier (JetBlue, Newsweek 2001 & Rovenpor & Michel 2009)
JetBlue aims on providing the customers the best possible service at a low cost. These services include point to point route to save the time of the consumers and a high quality consumer service. This high quality consumer service is maintained by their employees who are recruited only after passing tough tests. JetBlue makes sure that their service does not get affected even if they
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In a volatile market, however, flexibility to changing situations is even more important than all other competitive strategies as it ensures that the business in question will adapt more easily to market fluctuations without unnecessary and avoidable losses. The US airline industry was undergoing many and varied changes.
Other forms of compensation include overbooking as it is stated in the JetBlue contract of carriage where any customer that is involuntarily denied access to boarding are entitled to $1300 (Reiner, 2009). In cases of on ground board delays then all customers are provided with free food and drink, access to clean restrooms and incases of medical problems then also medical services are offered for free.
Jet Blue, like any other startup company, started with a vision. When David Neeleman dreamt of an airline that would offer “[…] high quality airline services at affordable fares, (Gittel & O’reilly, 2001, p.2)” it was the birth of the idea that
The most important consideration is what form of capital structure would be most helpful in maximizing the firms value. This paper seeks to address the issue of what constitutes an optimal capital structure, and what
This was a nightmare for such a company, which had established its business on the basis of high-quality customer service. This was a management fault, caused by the transfer of the airline’s 840,000 files which contained data on transactions for earlier
ver, to remain competitive, these services should provide good quality to their customers through collaborative efforts of employees, management and all other stakeholders. In fact, customers’ satisfaction depends greatly on the interaction between them and employees; hence,
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