The Effects of Magazine Advertisement on Audiences - Annotated Bibliography Example

Annotated bibliography for effects of magazine advertisement on audiences Cultural Theory Vernette, E. 2004 “Targeting women’s clothing fashion opinion leaders in media planning: an application for magazines.” Journal of Advertising Research 44(March):90-108. The journal examines the way magazines that feature women clothing fashion affect the behavior of people who read them. To help the planning of magazines as a section of the media the magazine shows the opinions of the audience in various places concerning the content featured in the magazines. Readers are helped to understand what the other readers have to say about the advertisements on clothing fashion in the magazines in a way of opinions. The journal is particularly useful to the media fraternity especially those printing magazines since they get the opinion of their readers there. However the article seems not to factor in the opinions of all the opinions of all its readers as only a few get representations. van Reijmersdal, Eva, Neijens P., and Smit E. 2005 “Readers’ reactions to mixtures of advertising and editorial content in magazines.” Journal of Current Issues and Research in Advertising 27(2):39-53 This article digs deep into the reactions and responses that people in the audience have about the magazines they read especially those used for advertising. It also carries such reactions on the editorial content. This type of content helps other readers to understand the effect of the magazines of others. This is important since readers come from different cultures. At the same time it helps the media involved in printing these magazines to focus on what their readers want considering their comments and reactions. The weaknesses of this journal however are that it has not featured the comments and reaction of readers from all the places where the magazine is read. Its focus is just in particular places where it seems to have strong interests. Depken, Craig A. and Wilson P. D. 2004 “Is advertising a good or a bad? Evidence for U. S magazine subscriptions” Journal of Business 77(2)S61-S80 The journal presents some deep research on the debate of whether advertising should be termed good or bad. It features advertising in the magazines especially in the United States and tries to bring out the opinions of stake holders in the trade. Discussed here are the controversial views that people have as well as the ills and good things that advertising brings. It is useful since it takes in consideration the views of people and at the same time incorporates existing literature which is necessary for a reasonable study. Readers can now know the negative side of advertising as well as its good side. Nevertheless the journal has its own weaknesses. It only features magazine advertising on a small scale but then takes a general view on advertising. Its bias to the U.S is also a notable concern. Aloise-Young, Patricia A., Michael D. Slater and Courtney C. 2006 “Mediators and moderators of magazine advertisement effect on adolescent cigarette smoking” Journal of Health Communication, 11(3): 281-300 The authors of this article had in mind the negative effects of advertising on sections of the population. The article was therefore written to give a fair face of advertising in the knowledge of the disadvantages existing. It touches on the smoking of cigarettes among adolescents as one of the effects of adolescents but tries to moderate it or rather to show how advertising should not be fully blamed for its cause. This journal is an eye opener to readers about the negative effects of advertising. It brings out a controversial topic for which many would probably think it was written not for the right reasons. It has a weakness in the sense that it is written in a very controversial way and the views expressed are controversial. Many people would not identify with some of these views. Toronto Theory Abernathy, Ty and Carolyn E. 2006 “Memory and comprehension of magazine-based prescription drug advertisements among youth and old adults” Journal of Current Issues and Research in Advertising 28(2):1-13. The journal has been written to explain what as a prescription for the advertisements of drugs magazines present to old adults and youth. It gives an understanding of the prescription of drugs as shown in the magazines. It also delves into the effects that the advertisements for drug prescriptions could have on the youth and old adults. This journal is important since such magazines are not read by all people and those who do not read them can get comprehensive information from the article. It exposes the bad things and the goods that are carried out in this kind of advertising. It has weaknesses whereby in depth research has been avoided in compiling the journal. More comprehensive information could be necessary especially on the drug prescription advertisements. Mastin, Teresa, Julie L. Andsager, Jounghwa C, and Kyungjin L. 2007 “Health disparities and direct-to-consumer prescription drug advertising: A content analysis of targeted magazine genres, 1992-2002.” Health Communication 22(1):49-58 The article is written about the different views in health and what should be done in cases where a direct to consumer kind of prescription is recommended in drug advertising. There are various genres of magazines that carry such adverts. In this journal there is an analysis of a number of magazines that have been singled out as containing these drug prescription adverts. The analysis done carries some educative comparisons between the adverts and possibly how they impact on the health of the public. The importance of this journal is that the analysis done is very educative. People are able to know which magazines are involved, the content they carry and effects to the audience. However it has its weaknesses. It would be preferable for all magazine genres to be tackled to get a full picture instead of the few that have been used. Goodman, Robyn, Jon D. Morris and John, C. 2008, “Is beauty and joy forever? Young women’s emotional responses to varying types of beautiful advertising models” Journalism and Mass Communication Quarterly 85(1):147-168 The journal is written comprehensively to answer the question of whether joy and beauty last forever. It contains the reactions of young ladies on the advertising models whose pictures appear in the magazines. It develops the understanding that beauty and joy are temporary. The models are used to show beauty, joy and to advertise other things. The journal presents the views of a section of the audience and in this case young women about the models possibly featured in the magazines. The article is important to ardent readers of the magazines because it helps young people get the right perspective of beauty especially that it does not last long together with the joy it brings. Its weaknesses can be seen in the fact that it fails to address the dilemma of young women about beauty and joy since one would expect this to be tackled. Columbia Theory Lokken, Kristine L., Sheri L. W. and Trautmann J. 2004 “Examining the links among magazine preference, levels of awareness and internalization of social cultural appearance standards, and presence of eating disordered symptoms in college women.” Family and Consumer Sciences Research Journal 32(4):361-381 The journal gives an exposition on the relationship between the preference of magazines, awareness levels and internalization of the social cultural standards of appearance and the existence of symptoms of eating disorders among college women. The article presents a well researched analysis of the link between the above. The study is important since from the findings it is possible to establish a relationship between the eating disorder symptoms among college women and the other variables. It helps to tell whether any magazine type can be in any way associated with the symptoms, levels of awareness, and the social cultural standards of appearance being internalized. Kim, Janna L. and L. Monique Ward 2004 “Pleasure reading: associations between young women’s sexual attitudes and their reading of contemporary women’s magazines.” Psychology of Women Quarterly 28:48-58 This journal examines the association that exists between the reading of contemporary magazines for women and the sexual attitudes of the young women who read them. It digs into the relationship that exists when the young women read the magazines and the impact on their sexual attitudes. In this manner the journal has been designed to be informative especially by illuminating on the effects of reading the magazines. People are able to know the direction that the young women take in their attitudes as a result of reading these magazines. Depending on their opinions the audience is able to tell whether the magazines are good or bad. The weakness of this journal is that it seems to fix a picture that the magazines provoke the wrong sexual attitudes. Park, Sung-yeon 2005 “The influence of presumed media influence on women’s desire to be thin.” Communication Research 32(5):594-614 This journal recognizes that there is a presumed media influence on the desire of many women to grow thin. It has therefore been written to examine the influence brought about by the presumed media influence. The journal discusses how the desire of women to grow thin is affected by the influence of the media as people presume. The findings of the research are important because readers are able to relate their presumed media influence and the influence it has on women who want to lose weight. The women are also able to know if the influence they get from the media is worthy for them to change their body size or not. The reader is able to understand how the things that people believe about the media can affect the desire and decisions of women over their own bodies. However this journal has its own shortcomings. Critical Theory Kean, Linda G. and Prividera C. 2007 “Communicating about race and health: A content analysis of print advertisements in African American and general readership magazines.” Health Communication 21(3):289-297 The article presents an analysis about the content of print advertisements in magazines read by African-Americans and even those read generally by other people. This journal is written about health and race. It talks about the impact of print advertisements within these magazines on the health of particular races such as the African Americans. The advertisements have a special way through which they appeal to the African Americans. The findings of the analysis are useful to the readers in the relevant race and any other. They shed light on the effects that these advertisements appearing in the magazines could have on members of the race involved both positively and negatively. The weakness of this article is that in analyzing the print advertisements in the magazines the relationship between the race and health is not captured as would be expected. Newman, C. 2007 “Reader letters to women’s health magazines: Inscribing the ‘will to health’.”Feminist Media Studies 7(2):156-170. The author of the journal digs deep into the women’s health magazines to analyze the letters that readers have written about these magazines. The major topic is the health of women and a lot of responses from women about their health are cited. The journal samples out very important health issues that women wish to air out or share with the rest of the readers. This publication is important since the wishes of the women about their health are made known to the public and the owners of the magazines. This article has its weaknesses though. It does not consider letters from across the board to give representation to all the readers. There is a big bias in the sources of the letters featured in the journal. Goldenberg, J. L., Joanna G., Cathy R. Cox, and Jamie A. 2007 “’Viewing’ pregnancy as an external threat: The effects of creatureliness on reactions to media depictions of the pregnant body” Media Psychology 10: 211-230 In this journal there is a lot of information on what effects the appearance of the pregnant body in magazines has on the reader. Readers could have different reactions whenever they see a displayed picture of a pregnant human body. This are the issues discussed in the journal. There is a deep exposition on the effects that creatureliness has on the reactions that people make when they see the pictures. As usual this journal is important because to the producers of the magazine it gives them knowledge of what the readers feel as they see the depictions of the pregnant women in the magazines. It has its weakness as well. In its research content it fails to establish the relationship between the literature and its findings. Lancaster, Alyse R. and Kent M. Lancaster 2004; “Teenage exposure to cigarette advertising in popular consumer magazines: vehicle verses message reach and frequency.” Journal of Advertising 32(3):69-7 The journal of advertising contains information on how teenagers exposing themselves to cigarette adverts in consumer magazines are affected by these adverts. The journal looks at the impact that the advertising in the magazines would have on teenagers. Many readers have been given a good and ready source of information in this article. The effect of the magazines advertisements on the society would be useful information to various stake holders in the society such as parents and the government. The weakness observed in the journal however is that the content lacks the face of reality. Interviews, reactions from parents and teenagers could make the findings be more appealing to the readers. Han, Miejeong 2003 “Body image dissatisfaction and eating disturbance among Korean college female students: relationships to media exposure, upward comparison, and perceived reality.” Communication Studies 54(1, Spring):65-78 Exposure to pictures and photographs in the magazines affects the image that young females have of themselves. It therefore impacts on their eating habits which are dependent on the image. This journal has been written about these issues in the Korean female college students. It digs deep into the effects that media would have on these ladies especially when they compare their images to what the magazines presents to them. It is important since it exposes the ways through which the young ladies are affected and gives other people an opportunity to learn from these experiences. This article has its weakness as well because it does not provide clear reasons for the Korean case study yet there could be places where the problem is more pronounced. These are the areas that could have been featured. Read More

It brings out a controversial topic for which many would probably think it was written not for the right reasons. It has a weakness in the sense that it is written in a very controversial way and the views expressed are controversial. Many people would not identify with some of these views. Toronto Theory Abernathy, Ty and Carolyn E. 2006 “Memory and comprehension of magazine-based prescription drug advertisements among youth and old adults” Journal of Current Issues and Research in Advertising 28(2):1-13.

The journal has been written to explain what as a prescription for the advertisements of drugs magazines present to old adults and youth. It gives an understanding of the prescription of drugs as shown in the magazines. It also delves into the effects that the advertisements for drug prescriptions could have on the youth and old adults. This journal is important since such magazines are not read by all people and those who do not read them can get comprehensive information from the article. It exposes the bad things and the goods that are carried out in this kind of advertising.

It has weaknesses whereby in depth research has been avoided in compiling the journal. More comprehensive information could be necessary especially on the drug prescription advertisements. Mastin, Teresa, Julie L. Andsager, Jounghwa C, and Kyungjin L. 2007 “Health disparities and direct-to-consumer prescription drug advertising: A content analysis of targeted magazine genres, 1992-2002.” Health Communication 22(1):49-58 The article is written about the different views in health and what should be done in cases where a direct to consumer kind of prescription is recommended in drug advertising.

There are various genres of magazines that carry such adverts. In this journal there is an analysis of a number of magazines that have been singled out as containing these drug prescription adverts. The analysis done carries some educative comparisons between the adverts and possibly how they impact on the health of the public. The importance of this journal is that the analysis done is very educative. People are able to know which magazines are involved, the content they carry and effects to the audience.

However it has its weaknesses. It would be preferable for all magazine genres to be tackled to get a full picture instead of the few that have been used. Goodman, Robyn, Jon D. Morris and John, C. 2008, “Is beauty and joy forever? Young women’s emotional responses to varying types of beautiful advertising models” Journalism and Mass Communication Quarterly 85(1):147-168 The journal is written comprehensively to answer the question of whether joy and beauty last forever. It contains the reactions of young ladies on the advertising models whose pictures appear in the magazines.

It develops the understanding that beauty and joy are temporary. The models are used to show beauty, joy and to advertise other things. The journal presents the views of a section of the audience and in this case young women about the models possibly featured in the magazines. The article is important to ardent readers of the magazines because it helps young people get the right perspective of beauty especially that it does not last long together with the joy it brings. Its weaknesses can be seen in the fact that it fails to address the dilemma of young women about beauty and joy since one would expect this to be tackled.

Columbia Theory Lokken, Kristine L., Sheri L. W. and Trautmann J. 2004 “Examining the links among magazine preference, levels of awareness and internalization of social cultural appearance standards, and presence of eating disordered symptoms in college women.” Family and Consumer Sciences Research Journal 32(4):361-381 The journal gives an exposition on the relationship between the preference of magazines, awareness levels and internalization of the social cultural standards of appearance and the existence of symptoms of eating disorders among college women.

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