Katie Couric Move To Yahoo - Essay Example

Katie Couric move to Yahoo Katie Couric moved from ABC to become Yahoo’s global anchor in December I think Katie is making a smart move by moving to Yahoo. There is the financial motivation that accompanies such a move, while also the move allows her continue being relevant as people move from TV to internet. Internet is becoming eminent as an outlet to report news. Ms. Couric is one of the biggest names in television for the past 25 years. Ms. Couric has worked for the three broadcast news operations, as well as CNN. Ms. Couric has been the host for NBC’s ‘Today’ show, ‘The CBS evening news’ and ‘Katie’ in ABC.

I think her experience and developed talent in these past positions will go in handy in her new position. A number of journalist have joined yahoo including; Matt Bai, chief political correspondence for the New York Times Magazine, David Pogue, the Times technology columnist and Megan Liberman who left her post as deputy editor of the Times to become editor in chief at Yahoo. Although in the public image, Yahoo might appear as a not so popular web portal at the moment, it has a large audience.

This include old email signs-in, surfers who do not get comfortable with yahoo or Bing, and Yahoo’s partnerships with media concerns like Associated Press and Reuters that run their content through Yahoo news. Yahoo sports and finance have always had large followings by sports fanatics and stock observers. The online presence will give Ms. Couric and the other journalist joining online news the freedom to venture into other areas other than the convectional ways of presenting news on television.

I think the offer and opportunity for this freedom, to venture into video, audio and real-time reader interaction is a motivator for the journalist joining Yahoo. The move indicates a continued growth in online popular culture. We see that Yahoo is trying to build an online news identity. We know that most people get their news from online social sites like twitter and facebook, and this is just what Yahoo is trying to dive in to. TV as an only outlet for news is on the decline, and online news is emerging.

Although at present we can say that other online sites are an edge higher than Yahoo as sources of news, the thing is that online news will be the next source of news. Yahoo is trying to emerge as an online news site by hiring popular news anchors whose fans are sure to follow them into Yahoo. Yahoo is experimenting with trying to reach new audiences, and the renowned journalists are a main figure for this strategy. The journalists are to help in propelling the news and online print in Yahoo.

In conclusion, I think Katie Couric move to Yahoo is a smart move. Online news presence is growing and this allows her to still be relevant in the emerging online trend. The future for the web is expected to grow exponentially in the next decade and Katie can be part of this. Additionally, there is the fact that Katie Couric is a renowned anchor and a popular face on television, and she can always step back into her position as television news anchor. So where is her loss in trying something new? None. Work Cited Time, Couric to Yahoo; Why hire a Broadcaster in a Narrowcasting World http://entertainment.time.com/2013/11/25/couric-to-yahoo-why-hire-a-broadcaster-in-a-narrowcasting-world/ Time, Coric Joins Yahoo http://entertainment.time.com/2013/11/25/katie-couric-joins-yahoo/