StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Yahoo - Case Study Example

Comments (0) Cite this document
Summary
As the Internet grows larger in size many websites have come into being. Search Engines have been a major success on the Internet as being useful for anyone. A person running a business or a student studying in a college everyone finds search engines to be a perfect resource…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Yahoo
Read TextPreview

Extract of sample "Yahoo"

As the Internet grows larger in size many websites have come into being. Search Engines have been a major success on the Internet as being useful foranyone. A person running a business or a student studying in a college everyone finds search engines to be a perfect resource. Some famous search engines include Google, MSN, Alta vista, Lycos, and Yahoo. All these famous search engines not only contain options for searching the net for relevant material but also help users by allowing them to have an email account on their servers. The special feature of MSN, Yahoo & Google is that they enable a user to have communication through their chat software while a person is online. In this case Msn's Live Messenger is probably the most famous chat application or software. Yahoo and Google also offer chatting software; their names are Yahoo messenger and Google talk. Yahoo also enables its registered users to maintain online email accounts with a capacity of 1 gigabyte. I am a user of the services that yahoo provides all over the world and their services are quite amazing. While using a yahoo messenger a person can have live voice and video conversation at the same time. The Yahoo! Inc. is originally a brand of American Public Corporation and Global Internet Service Company. The services that it offers are a web portal, directory, mailbox, a search engine, and postings. Yahoo was established by Jerry Yang and David Filo, graduates of Stanford University in the year 1994 January. Yahoo Inc. got incorporated on 2nd March 1995. The Head office of the company is situated at Sunnyvale, California. A survey by Web traffic companies Alexa Internet and Netcraft it was proved that Yahoo! is the site that has been visited most by users online. The amounts of visits were more than 412 million, without repetition. The website is one of the most visited one in the United States. The Yahoo! management team consists of 20 people their names are:
Jerry Yang (CEO and Chief Yahoo!)
David Filo (Co-founder and Chief Yahoo!)
Susan Decker (President)
Blake Jorgensen (Chief Financial Officer
Marco Boerries (Executive Vice President Connected Life Division)
Qi Lu (Executive Vice President of Engineering Search and Search Marketing)
Michael J. Callahan (General Counsel and Secretary)
Michael Murray (Chief Accounting Officer)
Gregory Coleman (Executive Vice President, Global Sales)
Jill Nash (Chief Communications Officer)
Cammie Dunaway (Chief Marketing Officer & Head of Customer Experience Division)
Ash Patel (Executive Vice President, Platforms and Infrastructure Division)
Dr. Usama Fayyad (Chief Data Officer and Executive Vice President, Research & Strategic Data Solutions)
Prabhakar Raghavan (Head of Yahoo! Research)
Brad Garlinghouse (Senior Vice President, Communications, Communities, and Front Doors)
Libby Sartain (Chief People Yahoo!)
Rachel Glaser (Senior Vice President, Operations Finance)
Hilary Schneider (Executive Vice President, Local Markets & Commerce Division and Yahoo! Publisher Network)
David Karnstedt (Head of US Sales)
Jeff Weiner (Executive Vice President, Network Division)


Bibliography
Karen Angel. Inside Yahoo! Reinvention and the Road Ahead. Wiley. (April 2002). Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Yahoo Case Study Example | Topics and Well Written Essays - 250 words”, n.d.)
Yahoo Case Study Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/e-commerce/1507370-yahoo
(Yahoo Case Study Example | Topics and Well Written Essays - 250 Words)
Yahoo Case Study Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/e-commerce/1507370-yahoo.
“Yahoo Case Study Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/e-commerce/1507370-yahoo.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Yahoo

Yahoo case study

... was not able to carry on the fame it had created for long time. In February 2008, yahoo share price fell from $31 a share to less than half of it. In the year 2011, the CEO of Yahoo Carol Bartz was sacked by the chairman of the company. However the share price of Yahoo had plummeted during the tenure of Carol Bartz. Analysis of the case The case study takes into consideration the problems and issues which Yahoo has been facing over the years. Initially the company was able to attract customers but with new competition from other online sites, yahoo started to losing its customers. According to the case study Yahoo lacked the hype and buzz in the technology market. The case study has also introduced many issues and problems that the company...
9 Pages(2250 words)Essay

Google or Yahoo

... $22 billion last year. Both the companies compete for the same web visitors and potential advertising clients to generate revenues. However, Google has been able to sustain a stronger position and retain greater number of web visitors due to the adoption of innovative strategies and effective decision making, as compared to Yahoo. This paper shall highlight some of the factors that have enabled Google to gain competitive advantage over his competitor, Yahoo. 2. Google or Yahoo? 2.1 Degree of Diversification According to official information from Yahoo! Media Relations (2005) and Google (n.d.), Yahoo was launched in 1994 and Google came two years later in 1996, respectively. Yahoo has always followed the approach of providing their clients...
5 Pages(1250 words)Essay

Google vs. Yahoo

... system (Android), online book store (Google books), personal health records (Google health), etc. On the other hand, Yahoo has search engine business, Yahoo finance, web hosting and E-commerce etc. Google Inc. started as a search engine on the World Wide Web in the month of September, 1997 by Larry Page and Sergey Brin. On the other hand Yahoo’s history started when “The two founders of Yahoo!, David Filo and Jerry Yang, Ph.D. candidates in Electrical Engineering at Stanford University, started their guide in a campus trailer in February 1994 as a way to keep track of their personal interests on the Internet” (The History of Yahoo! - How It All Started..., 2005). Yet Another Hierarchical Officious Oracle is the expanded from of YAHOO...
12 Pages(3000 words)Essay

Yahoo Inc

...across the world in multiple continents namely Europe, Asia and America itself. What started off as a hobby of the two PHD students has turned into an enterprise and global entity in the era of a fierce competitive digital world where all the major businesses are subject to online activities and resources functions. Objectives of the paper: The paper looks into the early days of Yahoo Inc in the brief background section, followed by the overall structure of the company, its working, its scope and domain of operations, the financial standings, the recent hurdles faced, the internal state of the company, the reason for the changing of three top management officers in no time, along with the decline trends in the financial sector. A major...
8 Pages(2000 words)Essay

Yahoo Inc. Strategic Analysis

...plementing various strategies that would enable it improve the services offered and the amount of revenue collected. Such moves included hiring competent employees, introducing more services and setting up a webpage that is enticing and will enable them get a number of clicks. In the face of rising competition in the market environment, the company has strived to improve in its revenues and competitive position in the market. This study, therefore, looks into the various strategic aspects that the company has put, in place, to compete favorable in the market. With other big players like Google in the market, the strategies put in place by the company would ensure fairness in the market competition. The Yahoo Inc strategies Internal...
5 Pages(1250 words)Case Study

Company Analysis for Yahoo

...ssions over the holiday season. Yang and Filo met each in the electrical engineering at Stanford and they became close friends and as their individual personalities perfectly and complemented each other and together they developed and formed a unique combination, a tandem that is exceptional in the field of e-business technology that involves the launching pad for Yahoo with certain entities in it. Basically, Yahoo was only accessible by the two engineering students but because they had created a web interface that had allowed other people to access to their guide and because of apparent knowledge of Yahoo and its existence in lieu of the word of mouth and electronic mail, more people began using their web site and because of Yahoo's...
14 Pages(3500 words)Research Paper

Cash Flows Yahoo and Google

...) ($1.094B) (250.60M) Internal Activities The major contributor towards generating positive operating cash flows are non-cash items specially depreciation and amortization. Cash flow from Operations has shown reduction in 2006 due to the reduction in net income. Cash Flow from investing activities is negative too because of the heavy capital expenditure being made over the period of three years. Cash Flows from financing have been negative too because of the fact that Yahoo has recalled some of its stocks from the market i.e. repurchased its stock from the open market to lessen the external shareholding....
2 Pages(500 words)Essay

The Company Yahoo

... free mail service in response to the release of Google’s Gmail in 2004. In the following year, the company took over Flickr, a thriving photo sharing service. Yahoo! continued to expand by acquiring and purchasing innovative business in need of capital. The range of services offered by Yahoo! also rose in the year 2005 when the company stepped into Web 2.0 services. MSN Messenger and Yahoo! Messenger became interoperable in 2005 which was another great achievement for the company. Yahoo! also allowed its mail users unlimited free space in 2007 as it removed the barrier of 1GB storage. In 2008, in the time of recession, the company announced the layoff of 1000 employees. The company was facing difficulties in competing with the efficient...
3 Pages(750 words)Essay

Yahoo Hands On Case

...to introduce the required changes in their retail marketing tactics or to modify the website to make it more user-friendly (Baverstock, p.96). Question-2 Is that advantage useful to a Web company like Yahoo! who is trying to reach an audience of teens and tweens? The Web companies like Yahoo! can also use the concept of direct marketing to convey specific information to the target audience. The growing competition in the market provides more choice to the consumers and thus they can easily shift from one product to another or from one service provider to another. Therefore, it is quite essential to add an extra personal touch in the marketing strategy that improves customer loyalty and here is the role...
6 Pages(1500 words)Research Paper

Yahoo

...sales and net income? Latest financial reports from Rockland Trust Company indicated that Yahoo announced an increase in net income for the full year to over $ 45.4 as appreciation or improvement of 12.9% when compared to previous year. Furthermore, annual sales for the year 2011 increased tremendous with acquisition of new customers all over the world. 3. How many countries does your company operate in? Yahoo is an international company with its headquarters in California, USA but found in every country around the globe. 4. Who are your company’s biggest competitors? The biggest competitors of Yahoo include companies such as Google and e-bay which provide services similar to those...
1 Pages(250 words)Research Paper

Analysis Problems on Yahoo

... graduate students who wanted to sell to it a new search engine that would ensure that the most important links appeared on the first page. However, the then management refused this request saying that the company benefitted from customer viewing ads by browsing many pages. These graduate developed Google which has now overtaken yahoo (Wheelen, Thomas & Hunger. 367). This paper analyzes the challenges facing the organization and gives recommendations on the strategic management plans that the company should adopt to overcome these issues. Summary of the Issues affecting YahooYahoo started out as a very innovative organization that provided internet products that people needed. However, they have failed to continue with this innovativeness...
7 Pages(1750 words)Admission/Application Essay

Yahoo Work-at-Home Edict Squanders Benefits

... as a whole to the more silent working environment. In the same survey, by Boom, it probed how the performance gains were doubled. This is backed by most economies who agree that the call-centre is mostly suitable for telecommuting, and in this, the workers activities can be monitored. Yahoo in their memo to all workers, on the other hand, insisted that everyone should report to work and focus their claims that working side-by-side increases and guarantees collaboration, which improves everyone’s efficiency and productivity (Kennedy, 2013). Despite numerous studies having proofs on positive fruits of telecommuting, yahoo still did not consider how productivity is enhanced through a work force based on long hours at the office with limited...
2 Pages(500 words)Case Study

Yahoo Corporation

...n embracing global advertising, which present great gains within the advertising industry. Internet penetration within new environments and growth in mobile spending also presents unexploited opportunities with the organization. Strategic alliances and mergers with other corporations and diversification of products are also untapped opportunities that the corporation would exploit. Finally, there are untapped opportunities within growing economies especially in e-commerce and the corporation would be strategic if it would exploit the business niche. Threats: The Google Corporation as well as emerging social media platforms like the Facebook and Twitter present the main threat in competition in advancement of the Yahoo Corporation....
4 Pages(1000 words)Essay

Yahoo Inc

.... From the analysis in this paper, it is found that Yahoo Inc. sales have been declining and the forecast sales for the next two years are $ 1,852,400 in the first year and $ 3,650,091 in the second year. The mean sales was $ 5,381,647 with a standard deviation of $ 1,722,645. The trend of Yahoo Inc. costs was quadratic in nature for the period under analysis. The mean cost for the current period was $ 3,822,612 with a standard deviation of $ 2,044,539. The predicted costs for the next two years are $ 1,622,362 for the first year and $ 2,111,307 for the second year. Finally, the results showed that profits of Yahoo Inc. followed a cubic trend with forecasted profits for the next two...
9 Pages(2250 words)Statistics Project

Katie Couric Move To Yahoo

... have joined yahoo including; Matt Bai, chief political correspondence for the New York Times Magazine, David Pogue, the Times technology columnist and Megan Liberman who left her post as deputy editor of the Times to become editor in chief at Yahoo. Although in the public image, Yahoo might appear as a not so popular web portal at the moment, it has a large audience. This include old email signs-in, surfers who do not get comfortable with yahoo or Bing, and Yahoo’s partnerships with media concerns like Associated Press and Reuters that run their content through Yahoo news. Yahoo sports and finance have always had large followings by sports fanatics and stock observers. The online presence will give Ms. Couric and the other journalist...
2 Pages(500 words)Essay

Financial Results of Google Inc., Apple, and Yahoo

... below or above the actual prices. My projected value of Apple shares was $110; this was an inflated value compared to $103.30/share that the company closed the quarter with. This is also the case with the other two companies. My projections for Yahoo and Google were $51 and $590 respectively. However, the two companies fell short of these projected values and instead posted $39.27 and $577.33 respectively, as of September 2014. If my predictions were to be projected to two or three quarters, then they would be spot on for at least two companies. Take for example the share prices of Apple and Yahoo in this quarter ending December. Apple shares are retailing at $111.62/share while Yahoo shares are valued at $49.94. It is evident that Apple...
2 Pages(500 words)Essay

Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

...). Amazon on the other hand is the largest electronic commerce retail company in the United States. The company has expanded and diversified its online shopping, web hosting and content distribution business so well that it has now successfully operates with its retail websites across the globe. Furthermore, Amazon is also involved into production of various consumer electronics such as Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone (Amazon.com, 2015). In this paper, the competitive advantages of Yahoo and Amazon will be analyzed alongside critical evaluation of their mission, vision, business objectives and strategic initiatives. Discussion History and Core Business of YahooYahoo was founded by Jerry Yang...
6 Pages(1500 words)Assignment

Yahoo Company Training and Career Development

... search engine content and communication provision to become a major commerce player. The best training and staff development possible is important to Yahoo! for two reasons: to support the brand already in existence and to be able to stay competitive in the fierce employment market where it is easy to lose top employees to rivals. Yahoo! has as a result realized the importance of effective and value additive career development as being intrinsic to their business strategy hence programs that enable individuals to undertake their jobs more effectively have been put in place. Human resource research indicates that optimal performance is dependent on creation of a connection between the employee on one part and the employer and organization...
7 Pages(1750 words)Assignment

Yahoo and Amazon: Building a Competitive Advantage

...of revenue. Advertisements have become the key for the sustenance of almost every online business. Yahoo offers graphical advertisements, text-based links to advertisers’ sites and so on. Other than the ads, Yahoo users may be allowed to access services such as internet broadband, premium mail, music, and personals offering, and so on. In advertising, an ad is normally placed on any yahoo or affiliate website and if an interested buyer clicks the ad, yahoo is supposed to receive some revenue from the owner of the ad. Amazon.com, Inc., on the other hand, is the largest internet-based retailer on the planet. Jeff Bezos founded the company in 1994. It has grown to generate...
8 Pages(2000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Yahoo for FREE!

Contact Us