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Rhetoric of Everyday Life - Essay Example

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Thesis: Society is a composition of public and culture in which both are inseparably interlinked. Though culture has a strong demand over the public in terms of commodification or capitalism, it is in fact allow the public only to live like machines accepting commands just to sustain with the cultural trends…
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Rhetoric of Everyday Life
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Download file to see previous pages The famous works on the concept of Cultural Industry and Commodification of Everyday life by Adorno and Horkheimer and Lefebvre respectively is a true incarnation of the present social trend that is completely taken over by commercialism in the form of mass production. Both the authors’ observations prove to be similar in spite of the fact the both have taken various means of capitalistic trends of the society to justify their statement. According to them media productions have a centralised power in a society that holds the mind of men hence; there remains a similar denotation between society and culture. These sociologists observe society and culture as synonymous facets. Their field of study is public versus commodification, in which Adorno and Horkheimer witness modernisation or capitalism in terms of commodification such as Media, Movie Industry, construction industry, whereas Lefebvre observes the modernisation in terms of work and pleasure relation, leisure products etc. Both the works show traces of influence of the recent French Industrial revolution; however the analysis appears to suit the present situation throughout the world. The Culture Industry captures the society as being dominated by modernisation and Lefebvre clarifies the same notion through an individual’s routine activity depending upon the mass products. Lefebvre observes, “Everyday life is defined by contradictions: illusion and truth, power and helplessness, the intersection of the sector man controls and the sector he does not control”[p-27]. According to Lefebvre, pleasure and leisure are interlinked and hence it is a source of commercialism which has different manifestations such as sport, cinema, music concert etc. Men live in this world of illusion for a time being, so he works engage the illusionary pleasure are none other the common people working under the authoritative and economically well settled management. The objective of the theories is to make the consumer believe in the real tendency of the mass production and capitalistic ideologies. Adorno and Horkhimer observe that. “The culture industry as a whole has moulded men as a type unfailingly reproduced in every product”. It is also important to make a note on the class difference still present in this modern society. Since every individual is a part of the inequalities. The inequalities between the working class and the ruling class had been a part of our social structure so far, and presently it might appear that people have good economic background due to the influence of industrial revolution and individuality. But unfortunately the truth is that every individual is unknowingly forced to a sort of dwelling which contains most of the make-believe commodity. In the sense monopolies hold their power in every aspect of the individual. For example, a housing project or a film acted by a popular artist are planned and executed keeping the individual as target. The most possible way of attracting people or public into the so called illusionary comforts is just to advertise the products focusing on the expectations of the individual. Whereas Lefebvre points out Chaplin’s idea behind his reach among audience The so called products include the housing projects, films, leisure principles etc., which are present abundant in the social circle in terms of the housing proje ...Download file to see next pagesRead More
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