Preventing Intellectual Property Theft - Essay Example

Executives should protect IP through the:
- Creation and maintenance of IP portfolios.
- Avoid sharing too much information with 3rd parties (Burgess & Power, 2008).

Business profits rightfully belong to the society from which the business derives its existence. A business must be socially responsible by spending more on environmental conservation activities such as reducing pollution. It is in the interest of the business. Knowing the environmental laws is beneficial as it helps the executive to ensure that the business is in harmony with the authorities as well as the community which constitutes its customers and source of continuity.

By making consumers more conscious of the environment, a company boosts its sales and reputation. For instance, after introducing the label ‘Plantbottle’ and ‘100% recyclable bottle’ coca cola has been able to sell more since when consumers buy the product, they feel contented for doing something good (Fryzel, 2014). The increase in sales contributes to the company’s growth.