Sampling Method for Quantitative Method - Research Paper Example

• The researcher will use random sampling to select the participants for the study from a list of emails available to them.
• The margin error of the sample is +/- 5% with a confidence level of 95%. It implies that if the same study is conducted 20 times then 19 times the results should be within the margin of error. Moreover, it suggests that if the study is conducted several times then the results could differ by +/- 5% of the original results.
The sampling method for the qualitative method

• The participants will be selected by using a convenience sampling technique. The reason researchers have selected convenience sampling is because of convenient accessibility and proximity to the researchers. The participants will be IU students who are aware of Scratchy Mommy products.
• The researchers will conduct focus group sessions to acquire their perceptions, experiences, and views about the Scratchy Mommy products. The two-way focus group will be used that provide a comparison of the prevailing perception within the group.

• There will be 12 people (10 females and 2 males) in total who will be sub-categorized into two groups (5 females and 1 male). The reason for choosing male participants as a part of the focus group is that males also purchase beauty care products for themselves or their mates.
• The researcher as the moderator will lead each group and four observers will also be present including two beautician experts and two dermatologists.
• The information will be gathered through observation of the interaction between the two groups that will be recorded and transcribed (Tuck and McKenzie). Read More