Diffusion of innovation theory - Essay Example

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Some of the qualities that make innovation spread include observability, complexity, compatibility and relative advantage. Observability designates theextent to which the outcome of an innovation become visible to prospective adopters. Relative advantage denotes the degree to which the innovation is perceived to be superior to the current practice. …
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Download file to see previous pages Complexity connotes the extent to which the usage and understanding the simplicity of an innovation appear difficult.

Youths are picking up essential technological and social skills that they need to contribute fully to contemporary society (Clark, 2011). Erecting barriers to communication deprives the youths of access to these forms of learning. Youths could benefit from educators being more open to forms of experimentation and social exploration that are not characteristic of educational institutions.

The content, way of relating and skills that youths value are highly variable dependent on what type of social groups they associate with (Boyd, 2007). This diversity in forms of literature means that it is problematic to develop a standardized set of benchmarks to measure new levels of media and technical literacy.

Both Guttenberg and Martin Luther faced great opposition from the religious authorities of the time and took the bold step to use mass production as an effective tool for evangelization. Through the power of the press, religious leaders like Martin Luther managed to spread the Word amidst widespread opposition and condemnation from the mainstream church (Crosby, 2012). Through the use of the press, Martin Luther was able to lead the Reformation and evangelize to the masses. The Reformation was a time of dramatic religious dissent during which various church groups broke away from the dominating Catholic Church. ...Download file to see next pagesRead More
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