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When more than a billion people use Facebook and Twitter everyday to resolve their social problems, it tells the story of how important social media has become for individuals of modern day. It is not just an interaction medium now, but it is a forum of pro-social media…
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Download file to see previous pages Social media is commonly perceived as effective communication platform. The objective of this study was to understand the diverse role of social media, especially when it has become a common interactive platform. Through analysis of two events of social media, the researchers explored whether social media is just an online slacktivist tool for users or it actually guides and integrates people in hard times.
When it is easier for a user to become part of a cause by simply signing a petition online, there is no need to get involved in the cause physically then. Social media has successfully made it easy to participate and be present. From one aspect this is a positive implication, but from another, it makes social media a slacktivist forum and not a real activist. To evaluate this perception, the study tests following two hypotheses.
H2: Social media provides easy and faster means of engagement. In social media, people acquire help in no time as there are always sufficient and quick sources available to provide assistance. Social media has much larger scope of communication as people simply post for help and their message reaches to more than billion users on Facebook and twitter.
For testing hypothesis, the study covers two main events in social media, Giving-Tuesday and Snowed-out-Atlanta. Giving-Tuesday refers to a day when people give charity to charitable organizations. Snowed-out-Atlanta refers to a Facebook page, which gained attention for help when snow caught whole Atlanta region, causing major trouble to the city life of the region. 16493 tweets were downloaded to see how people responded to Giving-Tuesday. Similarly, researcher downloaded 371 posts on Facebook to relate to the Snowed-out-Atlanta event. People who posted and tweeted both came out as participants of the study.
Using main keywords, researcher analyzed ...Download file to see next pagesRead More
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