From the perspective of your own discipline(media and journalism ), critically assess the strengths and weaknesses of any TWO research methods /how cultural theory informs different modes of media research : interview vs survey - Essay Example

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In addition, gathering of different information of individual’s perceptions around a common object of study, like culture offers the…
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From the perspective of your own discipline(media and journalism ), critically assess the strengths and weaknesses of any TWO research methods /how cultural theory informs different modes of media research : interview vs survey
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Extract of sample "From the perspective of your own discipline(media and journalism ), critically assess the strengths and weaknesses of any TWO research methods /how cultural theory informs different modes of media research : interview vs survey"

Download file to see previous pages On the other hand, Interview is the dialog between two or more individuals in that, the interviewer asks questions in order to get facts from the interviewee. In addition, they are a standard part of qualitative research thus used in journalism and media reporting and various employment-related fields. As a result, both interview and survey have a common goal of obtaining facts to enable the researcher to make a wise decision.
Like any other written survey, interviews allow for a meaningfully higher degree of familiarity with participants, regularly revealing confidential information to their interviewers in an actual, face-to-face scenario. On the other hand, Survey technique is often used to assess thoughts, opinions, and feelings. Survey research can be concrete and limited for it to get a direct answer or opinion. As a result, the two research technique has a different mechanism of approaching their research, but all have the same objective of finding a solution to a problem.
However, both survey and interview have advantages and disadvantages that any journalist or researcher has to put into consideration before making the decision. The two research methods are as follows.
Survey is a research tool that researchers can use to collect data that will enable them to make a good decision. However, survey has both advantages and disadvantages that any journalist or researcher has to put into consideration. Consider the benefits of the study as a research method.
Surveys are relatively affordable. Particularly mobile survey and online surveys have a tiny cost per respondent. Even if the respondents receive motivation, the cost per response is often less than the cost of managing a paper survey or phone survey (Trager et al. 2010). For the outcome of the potential responses can be in the thousands.
In the field of journalism, Surveys are helpful in describing the characteristics of a bigger population. No other research ...Download file to see next pagesRead More
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