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Obviously, the message of the advertisement is to attract customers to go to Disneyland for fun and entertainment. The aforementioned advertisement in particular uses an adventurous Disney character named “Buzz”, to show all the places the whole family can enjoy. Buzz goes from place to place and makes wonderful statements about everything he sees. His closing speech, “There’s no end in sight”, says it all. The message clearly shows that Disneyland is a place where there is so much to do and the fun stops depending on the customer’s time and budget.
Children may be the primary target audience of the ad but it also includes adults as well. With the budget needed for the vacation at Disneyland, the company did not fail to consider the finance managers of the family. Therefore, they included what adults can also enjoy in the place. The ad also implies that adults need to have as much fun as kids do and that they need to unwind in a place such as Disneyland.
The creator of the ad is Disneyland evidently because the materials used are all owned by the company. Moreover, who else would be interested to make an advertisement for a company’s product but the company itself. The creator highlights the fun and adventure which families enjoy at Disneyland and speaks to the customers through a fun-loving cartoon character who is loved both by kids and parents.
Making a filmed ad is perhaps more effective than still images especially when it is intended for children and the busy parents. This makes the production of the ad quite successful. It does not just attract the viewers’ attention but it also entices them through the sights and sounds. The messages are delivered more easily and accurately through the images and the words of “Buzz”.
The makers of the ad seemed to have considered all the different points of view. From the
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Name: Instructor: Course: Date: Advertising Analysis Marketing strategists often employ specific techniques to create believable stories. They hook observers’ attentions through technical effects and psychological devices. The techniques used are many and varied, but the most commonly used techniques are simple and easily recognizable (Berger 5).
Prior to the development of the internet, the strategies of the advertisement were more or less straight forward. The advertisement strategies in today’s world of cut throat competition have changed radically and are now much sophisticated, technology driven and more pervasive with higher levels of pin point aim to the target consumers.
Therefore, marketing has some communication ways that has some messages and media used to as forms of communication with the customers. Marketing has two parts that include the promotion part and the advertising part. Each part performs it roles differently although they are meant to serve one purpose, to increase the number of products’ customers.
In such context, Bruce (659-673) found that global firms are not only competing in terms of product offering, price, service benefits but also they are competing in terms of advertising campaigns. In simple words, advertisement can be defined as the paid form of communication from the side of marketers to promote a new product, service, idea of theme in order to encourage end users to take persuasive actions (Bruce 659-673).
One of the models of cars that are now very popular is called Audi and that is the brand that will be referred to in this write up. The entire plan is to decide on preparing a new advertising plan for the brand. This is not the first time that the brand is being advertised and thus previous advertising has to be referred to and analysed before deciding on the new plan.
Retrieved from http://www.moreaboutadvertising.com/2011/06/unilever-chief-polmans-ambitious-growth-target-means-ad-bonanza-for-agencies/. Last accessed 21st May 2012. 11
The seeds of origin for Unilever were sown
This app has many games sponsors amazed by the rate of audience it attract considering the double growth it has experienced in terms of the number of hours watched in a span of one year.
Subways sole privilege to the app has been due to their quick response