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Advertising analysis - Assignment Example

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Since Disneyland is about fun and excitement, it does not only attract children but also the parents who want to do everything for their kids’…
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An Analysis of a Disneyland Ad Full Advertisements allure s to patronize products and Disneyland sure has used the media to encourage people to visit the place. Since Disneyland is about fun and excitement, it does not only attract children but also the parents who want to do everything for their kids’ happiness and who actually are in charge of the decision-making as well as the means to spend for the treat. The elements of the advertisement entitled “Keeps Getting Happier: Disneyland Resort” (Disney Parks 2014), will be discussed in the following paragraphs. The message, the target audience, its creator, the production of the ad, points of view and the producer’s objectives will all be determined.
Obviously, the message of the advertisement is to attract customers to go to Disneyland for fun and entertainment. The aforementioned advertisement in particular uses an adventurous Disney character named “Buzz”, to show all the places the whole family can enjoy. Buzz goes from place to place and makes wonderful statements about everything he sees. His closing speech, “There’s no end in sight”, says it all. The message clearly shows that Disneyland is a place where there is so much to do and the fun stops depending on the customer’s time and budget.
Children may be the primary target audience of the ad but it also includes adults as well. With the budget needed for the vacation at Disneyland, the company did not fail to consider the finance managers of the family. Therefore, they included what adults can also enjoy in the place. The ad also implies that adults need to have as much fun as kids do and that they need to unwind in a place such as Disneyland.
The creator of the ad is Disneyland evidently because the materials used are all owned by the company. Moreover, who else would be interested to make an advertisement for a company’s product but the company itself. The creator highlights the fun and adventure which families enjoy at Disneyland and speaks to the customers through a fun-loving cartoon character who is loved both by kids and parents.
Making a filmed ad is perhaps more effective than still images especially when it is intended for children and the busy parents. This makes the production of the ad quite successful. It does not just attract the viewers’ attention but it also entices them through the sights and sounds. The messages are delivered more easily and accurately through the images and the words of “Buzz”.
The makers of the ad seemed to have considered all the different points of view. From the company’s standpoint, it presented all the wonderful things that can surely attract customers to visit the place. From the children’s perspective, Buzz is put into place, making the ad attractive to them. Considering the adults, relaxation and quality time spent with the family is reflected in the ad. Of course, there is also the enticement of foods and drinks, which is intended for all ages, making the ad target a wider audience.
Lastly, a quick look at what the producer is trying to accomplish, will show that it is not simply telling kids to ask their parents to bring them to Disneyland. Instead, the producer aims to tell the parents to bring their kids to Disneyland because it is a place that will cater to the whole family’s fun time. Concentrating more on what adults can also take away from the place, it could be said that the producers of the ad succeeded in their objectives.
Reference
Disney Parks. (2014). Keeps Getting Happier: Disneyland Resort/Disney Parks. Retrieved from http://www.youtube.com/watch?v=D3dYanzg3pw Read More
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