Nobody downloaded yet

Berlei: Advertising Analysis - Essay Example

Comments (0) Cite this document
Advertising is defined as promoting a product or brand name in the right target audience in relevance to the media vehicle which is most accessed by the target market of the brand or product. Print media is amongst the most widely used modes of advertising from electronic, which includes TV; digital advertising, incorporating the interactive social media, websites…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Berlei: Advertising Analysis
Read TextPreview

Extract of sample "Berlei: Advertising Analysis"

Download file to see previous pages For an advertisement to be good, it must present a certain unique aspect whether through creativity, by its imagery or by the brand or product which it is featuring. Besides this, the basic objective of an advertisement is to educate and inform an audience of the presence of a product. In some cases, it is just to create a buzz in the market so as to refute competition. Each type of ad suits different situations which a brand or a product is facing. Some advertisements are persuasive while others tend to be just informative. Some ads aim to trigger fear (such as public service messages to discourage use to demerit goods) while some ads aim to boost sales. However, not all advertisements’ aim is to promote a product or to leverage sales. Some advertisements’ objective is to create a brand out of a product. This is done by designing the elements of an ad in such a way which is relevant to the target market’s preferences. The attached advertisement is of a brand called Berlei which deals in ladies undergarments. Berlei belongs to the Berlei Group which is operative in Australia and is a division of Pacific Brands. The brand’s USP is the comfort which it provides women from wearing Berlei. All of its communications highlight this Unique Selling Proposition. The attached print ad will be critically examined and the elements which are included and promoted in the latter will be reviewed (Berlei (N.Z.) Ltd., 1950). From the attached ad, it can be observed that the target market which Berlei has selected is females in the age group 18 to 35 years. This is done because the market of Australia do not like associate themselves with an aging brand. Because of this fact, along with threat from competition, Berlei had to reposition itself to use females from the above mentioned age group. The market of women underwear is categorized in two classes, the first being the women who prefer comfort over anything else. These women can be categorized as somewhat introvert but however, are at ease with themselves. The second category of the market is women who fashion conscious and will even compromise comfort over fashion. The target market of the brand is women who give priority to comfort over fashion. Research shows that women own about 8 – 10 bras out of which, four to five bras are kept for regular and everyday use. Berlei sees this market as with the most lucrative potential as for everyday use, Berlei’s bras would be perfect as the technological support which the company has to produce bras which are most comfortable, will compliment Berlei’s objective. The target market can also be gauged from the style of the bra itself which does not seem fashionable at all. This goes on to imply further that the market of Berlei comprises of women who want to feel comfortable and not get uncomfortable with stitching, dug-ins, wire supported fishbone support etc. Moreover, the ad has appeared in an issue of Harper’s Bazaar Australia which itself is positioned as a fashion magazine for “women who are first to buy the best from casual to couture” ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Berlei: Advertising Analysis Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Berlei: Advertising Analysis Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from
(Berlei: Advertising Analysis Essay Example | Topics and Well Written Essays - 1500 Words)
Berlei: Advertising Analysis Essay Example | Topics and Well Written Essays - 1500 Words.
“Berlei: Advertising Analysis Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Berlei: Advertising Analysis

Retailing Advertising Analysis

...? Retail Advertising Analysis Table of Contents Table of Contents 2 Online Retail Advertising 3 2. Integrated Online Campaign 6 3. Online Community/Cause Related 8 References 12 1. Online Retail Advertising The world in the 21st century is a highly connected global village due to the emergence of the internet which has been highly instrumental in connecting people living in every nook and corner of the world. This emergence of global interconnectivity due to the availability of internet has wiped off the geographical barriers in the context of communication and has been highly instrumental in providing seamless communication of people living in every part of the world,...
10 Pages(2500 words)Essay

Advertising Analysis

...Advertising Analysis Marketing strategists often employ specific techniques to create believable stories. They hook observers’ attentions through technical effects and psychological devices. The techniques used are many and varied, but the most commonly used techniques are simple and easily recognizable (Berger 5). Technical effects are aimed at adding value to the adverts. These include: Sound effects add value to the products, thus giving them emotion. Close-ups give emphasis. Lighting is used to attract viewers’ attention to certain details. Accessories such as models, props and clothes used alongside the products improve them. Editing is focused on generating and pacing excitement; most products are...
5 Pages(1250 words)Essay

Argument Analysis Advertising

...? Argument Analysis Advertising Introduction The influence of advertising is omnipotent on human lives. The demands of the consumers are met by the suppliers in the market who are directed by the motive of profit maximization. But since the market have been diversified by innumerable suppliers of the same good, advertisement strategy is one of the primal device by which the suppliers differentiate their products from their competitors and generates an edge in the buying decisions of the consumers. Prior to the development of the internet, the strategies of the advertisement were more or less straight forward. The advertisement strategies...
3 Pages(750 words)Assignment

Advertising campaign analysis: BMW

...? Advertising campaign analysis: BMW BY YOU YOUR SCHOOL INFO HERE HERE 0 Introduction The luxury carmaker, BMW, understands the lifestyle characteristics of its target consumers which translates into effective ad campaign development with certain values, beliefs, and behaviours of the firm’s most profitable markets. Unlike other automakers that often focus on product and pricing, BMW establishes a brand personality that is consistently aligned with target customer standard of living. BMW, as a luxury product, is priced higher than other automobiles offered domestically and internationally, with an emphasis on quality and opulence. What differentiates BMW from its competitors is the level of relationship...
9 Pages(2250 words)Essay

DKNY Advertising Rhetorical Analysis

...?Ali Bujassoum Gehlhoff, Kelly English 101 – MWP1 19 April DKNY Advertising Rhetorical Analysis Human beings have an inherent urge to look good,fresh, and bright for the entire day and all the time. While this is applicable to both men and women, women constitute the larger target segment for companies who manufacture cosmetic products. The most probable reason for this is that these products are more appealing to women, and they find their way into the household (Faigley and Selzer34). This gives the product a platform for an introduction to other members of the woman’s household. Cosmetics adverts appeal to the need for women to feel popular, have self-esteem, and be accepted into society. Because...
4 Pages(1000 words)Essay

News analysis and Advertising

...ADVERTISING AND NEWS ANALYSIS Is television news reflective of the age of show business Yes, today's television news replicate what its consumers have become - shallow, unthinking and great suckers of trivial and disingenuous entertainment. If we judge television and the kind of news that viewers and listeners get from it against all other forms of media, television news has the biggest influence and generates the most unforgettable impression on the largest number of people. As it is, television journalism conveys an astounding power which is fascinating, tempting, infinite and inexhaustible. People are daunted by it. However, do people really gain from these "news-providing" networks or have they muffled people's perceptions... the basic...
4 Pages(1000 words)Essay

Strong versus weak advertising theory

...Strong Advertising Theory versus Weak Advertising Theory: A Review of UK Advertisements A Discussion and Analysis Paper of Professor Date of Submission Introduction Over the recent decades, significant development has been made in enhancing people’s theoretical knowledge of advertising’s psychological effects. In the second half of the twentieth century, studies focused on classifying intermediaries of advertising exposure on the creation and change of attitude (Sutherland & Sylvester 2000). Literature on marketing communications has suggested that the number of pro- and anti-arguments created during advertising...
10 Pages(2500 words)Essay

Levis Advertising Analysis

...HERE YOUR HERE HERE HERE Levi’s Advertising Analysis The attached advertisement was derived from Rolling StoneMagazine, a hip and rather trendy national magazine highlighting real-time primary testimonials within the music and entertainment industry. This magazine is targeted at youth buyers considered strivers or believers according to models of marketing and advertising that include trends-focused buyers and niche market youths with attitudes and values associated with activism, entertainment and excitement (Boone & Kurtz 273). The advertisement illustrates the target consumer in a lifestyle-relevant situation, dealing with environmental advocacy and...
3 Pages(750 words)Research Paper

Advertising analysis

...An Analysis of a Disneyland Ad Full Advertisements allure s to patronize products and Disneyland sure has used the media to encourage people to visit the place. Since Disneyland is about fun and excitement, it does not only attract children but also the parents who want to do everything for their kids’ happiness and who actually are in charge of the decision-making as well as the means to spend for the treat. The elements of the advertisement entitled “Keeps Getting Happier: Disneyland Resort” (Disney Parks 2014), will be discussed in the following paragraphs. The message, the target audience, its creator, the production of the ad, points of view and the producer’s objectives will all be determined. Obviously, the message... of the...
2 Pages(500 words)Assignment

An Analysis of Advertising

...Analysis of Advertisements College: In the essay d America and Americans, John Steinbeck describes and analyzes the main characteristic features of Americans as the people. In the core of his description, there is the idea that Americans tend to take everything to the extreme. For example, if they eat, they consume much more food than they actually need, or if one is a vegetarian, they will struggle to ban meat etc. In other words, Steinbeck describes Americans as quite intemperate people. In addition to this, the author addresses the reason why Americans run to extremes and act excessively: Steinbeck states it is so because they are “a restless, a dissatisfied, a searching people”. What is more, in...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Berlei: Advertising Analysis for FREE!

Contact Us