Effective Advertisement English Paper - Essay Example

However, not every good or service is able to reach its target audience and after all be sold out. Nowadays it is not enough just to get a right idea and implement it in production process. For making your plan work there has to be a promotion, main principles of which will manage to bring your product to customer’s awareness, position it on the market and stimulate sales. Only with a help of precisely elaborated market strategy new product is able to achieve its consumers. Carefully planned advertising campaign may ensure more than fifty percent of success.

Otherwise, even a first-class product with high quality and low price can be left unnoticeable by customers. That is why today companies try to advertise their goods and services as frequently and intensively as possible, influencing people’s awareness and behavior. It is fair to mention that advertising has great power, because a lot of things depend on it. Sometimes it happens that according to bad ad, product may be left unaccepted by customers. That is why it is very essential to take into careful consideration every word of slogan, every possible image, color, font, sound or character during advertising campaign.

As experience shows, not all advertisements are equally effective and successful. Sometimes producing and advertising the same goods, companies achieve different outcomes. This occurs because various companies choose various marketing strategies. Some of them manage to create the right ad, which is appropriate for customers and able to attract their attention, some do not. Creation of ads requires deep analysis of advertising product and its potential consumers. Sometimes the wrong color of written slogan may make ad unprintable and unattractive, pushing the whole idea to the failure.

In this respect, it is urgent to take into account all details of ad’s design, implementing main principles of marketing. For having a clear presentation about different types of ads and also for understanding how exactly flaws of advertising can spoil attitude to the product, several ads of different companies have been chosen for further research. All companies are famous retailers of furniture. The potential audience is multi-faced, mostly family people and businessmen, who can be interested in the furniture for home and office.

Advertising analysis Despite advertising’s positive return, many sociologists continue to criticize it, stating that advertisements compel consumers to buy products that they do not need. In the reality advertising is everywhere and it is quit hard to avoid it. We can see it in magazines, newspapers, brochures, booklets, billboards, placards, posters. It is broadcasted on different TV channels and radio waves. It is fair to admit that advertising is so popular due to its effectiveness. Belch stated that good ad requires serious elaboration due to significant financial losses, hence “the cost of producing a TV commercial can exceed $1 million” (237).

Medium expenditure of USA for advertising in newspapers equals to 20 billions of dollars and in magazines 11.7 billions of dollars. That sources of advertising yield only broadcasting television, according to the research of Percy (87). There are several purposes of advertising. First of all, with its help companies make consumers be aware of the new products or possible novelties in design or functions of the