We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Effective Advertisement English Paper - Essay Example

Comments (0)
Summary
Effective Advertising Introduction Current informational century proposes huge range of goods and services, providing market consumer with wide variety of choices. Science and technology keep on amazing population with discoveries and innovations. Sometimes it is getting hard to go with the times and be aware of all novelties that come to the market…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Effective Advertisement English Paper

Download file to see previous pages... However, not every good or service is able to reach its target audience and after all be sold out. Nowadays it is not enough just to get a right idea and implement it in production process. For making your plan work there has to be a promotion, main principles of which will manage to bring your product to customer’s awareness, position it on the market and stimulate sales. Only with a help of precisely elaborated market strategy new product is able to achieve its consumers. Carefully planned advertising campaign may ensure more than fifty percent of success. Otherwise, even a first-class product with high quality and low price can be left unnoticeable by customers. That is why today companies try to advertise their goods and services as frequently and intensively as possible, influencing people’s awareness and behavior. It is fair to mention that advertising has great power, because a lot of things depend on it. Sometimes it happens that according to bad ad, product may be left unaccepted by customers. That is why it is very essential to take into careful consideration every word of slogan, every possible image, color, font, sound or character during advertising campaign. As experience shows, not all advertisements are equally effective and successful. Sometimes producing and advertising the same goods, companies achieve different outcomes. This occurs because various companies choose various marketing strategies. Some of them manage to create the right ad, which is appropriate for customers and able to attract their attention, some do not. Creation of ads requires deep analysis of advertising product and its potential consumers. Sometimes the wrong color of written slogan may make ad unprintable and unattractive, pushing the whole idea to the failure. In this respect, it is urgent to take into account all details of ad’s design, implementing main principles of marketing. For having a clear presentation about different types of ads and also for understanding how exactly flaws of advertising can spoil attitude to the product, several ads of different companies have been chosen for further research. All companies are famous retailers of furniture. The potential audience is multi-faced, mostly family people and businessmen, who can be interested in the furniture for home and office. Advertising analysis Despite advertising’s positive return, many sociologists continue to criticize it, stating that advertisements compel consumers to buy products that they do not need. In the reality advertising is everywhere and it is quit hard to avoid it. We can see it in magazines, newspapers, brochures, booklets, billboards, placards, posters. It is broadcasted on different TV channels and radio waves. It is fair to admit that advertising is so popular due to its effectiveness. Belch stated that good ad requires serious elaboration due to significant financial losses, hence “the cost of producing a TV commercial can exceed $1 million” (237). Medium expenditure of USA for advertising in newspapers equals to 20 billions of dollars and in magazines 11.7 billions of dollars. That sources of advertising yield only broadcasting television, according to the research of Percy (87). There are several purposes of advertising. First of all, with its help companies make consumers be aware of the new products or possible novelties in design or functions of the ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Advertisement
Name Instructor’s Name Course Date Observation Essay The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below). Source: Best Ads, 2012 This advertisement is to be analyzed in greater detail through addressing the following issues: (1) the argument; (2) the target audience; (3) employment of rhetorical principles; and (4) extent of conformity to advertisement theories.
3 Pages(750 words)Essay
Negative advertisement when it works
All the money politicians spend on their campaigns goes to negative advertisement, therefore it seems important and this paper investigates on how it works with special reference to Dazy advertisement case. This investigation includes Willie Horton case, analyzing why these ad was so successful and have changed the results of election.
9 Pages(2250 words)Essay
Advertisement
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
3 Pages(750 words)Essay
Advertisement
The purpose of these themes is to pinpoint and draw in an audience; one that is interested in the thing being advertised. One look at the advertisement reveals many of the purposes for which it was created. The product advertised is a
4 Pages(1000 words)Essay
ADVERTISEMENT
Purell is attempting to persuade consumers to buy the product by, first, showing its benefits. In this particular case, it is the 99.99 percent effectiveness of the
2 Pages(500 words)Essay
Advertisement
It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business
2 Pages(500 words)Essay
English paper
Citing examples from the students he came across a tutor and teacher as well as from his own schooldays, Rose explores the terminology of failure evident in terms like “deficient” and “remedial”. He also exposes many of the detrimental
4 Pages(1000 words)Essay
Cheating in the Coca-Cola's advertisement
There are various kinds of advertisements that are used by different companies globally. The choice of a company’s advertisement structure depends on its ability to deliver the
6 Pages(1500 words)Essay
Advertisement
The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second advertising phase. Commitment is the third
3 Pages(750 words)Essay
Write a para and explain what makes an advertisement effective
For print adverts, the time should below 5 seconds. A television and radio advert may have a minimum of 15 seconds to appeal to the audience (Krugman, 2013). Firstly, the advert should connect to the audience in regards to its
1 Pages(250 words)Essay
Let us find you another Essay on topic Effective Advertisement English Paper for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us