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How to use social media to raise awareness and reduce the rate of car accidents - Research Proposal Example

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Several methods are currently used to collect information required in any field of research; these methods are broadly categorized into qualitative and quantitative research methods. Other instances exist where the two methods can be used together, yielding mixed methods. Each…
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How to use social media to raise awareness and reduce the rate of car accidents
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Download file to see previous pages In addition, new hypotheses may be generated using numerical data collected during a research. However, it is the qualitative analysis of data rather than numerical computation that actually gives meaning to any given research.
This research proposal attempts to study research methodologies (qualitative and quantitative), their characteristics, importance, suitability of application and circumstances under which one method is more suitable than the other. Further, it investigates the importance of using mixed methods of research. It is divided into three sections. The first section tackles into detail qualitative research, quantitative research and mixed research methods. The second section studies into detail the process of undertaking a quantitative research study, taking into detail the steps involved. The third section attempts to apply the processes and concepts of quantitative research methods to conduct a research on How to use social media to raise awareness and reduce the rate of car accidents.
This type of research is n normally used when a researcher aims at gaining a deeper understanding of a specific event rather than a superficial understanding/ knowledge of a large sample in a population. The main goal of qualitative research is to provide a concise outlook into the order, structure and the exact relationships between the research parameters. Rather than introduce manipulative variables that impose the researcher’s operational definitions on the research parameters, it allows the true meaning of the research emerge on its own from the research. This means it is more flexible and adaptable to most situations since data collection tools, methods and concepts are easily adjusted to meet the needs of the research at any stage. In order to bring the best results out of every research situation, qualitative ...Download file to see next pagesRead More
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