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Media Relations in the Social Media Age - Assignment Example

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Seiko Epson Corporation (Epson), a Japan based electronic manufacturer, is highly regarded for providing quality based electronic products to the global customers. The company has been performing its business operations across the different geographical locations. In this…
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Media Relations in the Social Media Age
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Download file to see previous pages Therefore, the report intends to develop an effective plan and implement the traditional and social media engagement activity for EH-SWZ-5000 during its forthcoming UK launch.
In order to successfully launch EH-SWZ-5000 in the respective business market, the development of proactive media relation opportunities would primarily focus on three major aims in line with the conventional and social media across the market. Firstly, the report devises a brief and creative outline regarding the media opportunities for the launch day of the product. The second aim of the report is to plan an effective outline through incorporating the essential elements including the core story, key messages of the product along with its target audiences and media in the respective business location. And, the third aim of the report is to create three major supporting resources for the proposed launch campaign of EH-SWZ-5000 in the UK market.
With regard to the proposed plan for EH-SWZ-5000 home cinema projector during its forthcoming UK launch, the creative media opportunities would be considered in accordance with efficacy along with their capability of demonstrating the product in the respective business market. The stages to be implemented for EH-SWZ-5000 in the UK electronics market at the product launch day will focus on three major media opportunities including press conference, photocall and positioning through news release. Firstly, a press conference would be conducted through involving diverse media channels such as print, electronic and online networks. The press conference for EH-SWZ-5000 will focus on conveying essential information to the media channels and networks regarding the features, effectiveness, price and availability of products in different outlets to the media. Secondly, the photocall strategy would be organized through involving local media while inaugurating EH-SWZ-5000 in the UK ...Download file to see next pagesRead More
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