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Posting - Essay Example

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Ephron left a media-planning legacy of “recency” which started in 1995. Moreover, Ephron owned a consulting company known as Ephron Papazian &…
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Death of Media Consultant, Erwin Ephron Erwin Ephron, an important figure in media planning, succumbed to the long illness on Sunday, October 13, 2013 at the age of 79. Ephron left a media-planning legacy of “recency” which started in 1995. Moreover, Ephron owned a consulting company known as Ephron Papazian & Ephron since early1990s after having a long media career. In 2003, American Demographic Magazines honored Ephron as one of the most significant media person of the last 25years. Ephron was one person who well understood the politics of media that in 2006 Ephron took a convincing stand that, the role of the media was to deliver to the audience and advertising was to capture people attention (Neff Web)
Although, the death of Erwin Ephron is a big blow to the media-planning sector, Ephron lived his life building a legacy that will forever be influential to the media industry Furthermore, Ephron critical understanding of the media politics pose a challenge to every media personnel on standing for the democratic rights of the media. Therefore, the dismay of Ephron from the media industry does not mean a halt to “recency” rather means upholding and improving Ephron media legacy.
Works Cited
Neff, Jack. “Media Consultant Erwin Ephron Dies at 79.” AdvertisingAge 14 October 2013. Web. 15 October 2013. < https://owl.english.purdue.edu/owl/resource/747/07/>. Read More
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